Catalogue
Catalogue 2
Figures 11
Chapter One Analysis of the Demand and Consumption of Massage Chair in China 1
Section One Analysis of the Main Characteristics of the Current Consumption of Massage Chair in China 1
Section Two Investigation and Analysis of Consumption Preferences of China's Massage chair Consumers 4
Section Three Analysis and Statistics of the Consumption of Massage chair in China in 2004-2010 5
Section Four Analysis of Sensitivity of Chinas Massage Chair Consumers to the Product Prices 6
Chapter Two Analysis of the Production of Massage Chair in China 10
Section One Statistical Analysis of China's Capacity of Massage Chair in 20042010 10
Section Two Analysis of China's Production of Massage Chair in 2004 - 2010 11
Section Three Analysis of the Regional Market Scale of Massage Chair in China 12
One. Analysis of the Market Scale in Northeast China 12
Two. Analysis of the Market Scale in North China 13
Three. Analysis of the Market Scale in East China 14
Four. Analysis of the Market Scale in Central China 15
Five. Analysis of the Market Scale in South China 15
Six. Analysis of the Market Scale in West China 16
Chapter Three Analysis of the Market Price in China's Massage Chair Industry 16
Section One Analysis of Price Formation Mechanism 16
Section Two Analysis of the Price Tendency of China's Major Massage Chair Products in 2004 - 2010 17
Section Three Analysis of the Average Price Tendency in China's Massage Chair Industry in 2004 - 2010 18
Section Four Predictions and analysis of the Price Tendency in China's Massage Chair Industry in 2011 - 2015 19
Section Five Predictions and analysis of the Price Tendency of Major Chinese Massage Chair Products in 2011 - 2015 19
Chapter Four Analysis of the Import and Export Market in China's Massage Chair Industry HS Code: 90191010 21
Section One Analysis of Import and Export Characteristics of China's Massage Chair Industry in 2010 21
Section Two Analysis of the Volumes of Import and Export in China's Massage Chair Industry in 2004 - 2010 23
One. Analysis of the Import Volumes in China's Massage Chair Industry in 2004 - 2010 23
Two. Analysis of the Export Volumes in China's Massage Chair Industry in 2004 - 2010 23
Section Three Forecast and Analysis of the Import and Export Market in China's Massage Chair Industry in 2011 - 2012 24
One. Forecast of Import in China's Massage Chair Industry in 2011 - 2012 24
Two. Forecast of Export in China's Massage Chair Industry in 2011 - 2012 24
Section Four Analysis of the Key Factors that Affect the Import and Export in China's Massage Chair Industry 25
Chapter Five Analysis of the Development Environment of Massage Chair Industry 26
Section One Analysis of Domestic Macroeconomic Environment 26
One. Analysis of the GDP Variation Course 26
Two. Analysis of the Variation Course of Fixed Asset Investment 27
Three. Analysis of the Variation Course of Import and Export Trade 27
Four. Predictions and Analysis of Chinas Macroeconomic Development 28
Section Two Analysis of Policy Environment of Development of Massage Chair Industry of China in Recent Years 31
Section Three Analysis of Social Environment of Development of Massage Chair Industry of China in Recent Years 32
Section Four Analysis of Main Factors Influencing the Development of Massage Chair Industry 35
Chapter Six Analysis of Technical Development of Products of Massage Chair Industry of China 37
Section One Section One Analysis of Current Situation of Technical Development of Massage Chairs of China 37
Section Two Analysis of Technical Maturity of Massage Chairs of China 38
Section Three Analysis of Technical Gap between Chinese and Foreign Massage Chairs and Main Influencing Factors 40
Section Four Strategies for Improving Massage Chair Technologies of China 42
Section Five Comparative Analysis of Production Facility and Equipment of Chinese and Foreign Major Massage Chair Manufacturers 45
Section Six Analysis of R&D, and Design Development Trend of Massage Chair Products of China 48
Chapter Seven Analysis of Competitive Massage Chair Enterprises at Home and Abroad 51
Section One Section One Shandong Kangtai Industrial Co., Ltd. 51
One. Company Profile 51
Two. Business Analysis 52
Three. Analysis of Future Development Strategies 52
Section Two Daito-Osim Healthcare Manufacturing JAP 53
One. Company Profile 53
Two. Business Analysis 53
Three. Analysis of Future Development Strategies 54
Section Three Ningbo Lifeforce Electrical Information Co., Ltd. 55
One. Company Profile 55
Two. Business Analysis 55
Three. Analysis of Future Development Strategies 56
Section Four Xiamen Comfort Science & Technology (Group) Co., Ltd. 57
One. Company Profile 57
Two. Business Analysis 58
Three. Analysis of Future Development Strategies 58
Section Five Panasonic Electric Works (Shanghai) Co., Ltd. 59
One. Company Profile 59
Two. Business Analysis 60
Three. Analysis of Future Development Strategies 60
Section Six INADA FAMILY (Shanghai) Co., Ltd. 61
One. Company Profile 61
Two. Business Analysis 62
Three. Analysis of Future Development Strategies 62
Section Seven Fujian Yihe Electronic Co., Ltd. 63
One. Company Profile 63
Two. Business Analysis 64
Three. Analysis of Future Development Strategies 64
Section Eight LIFEPOWER HEALTH LTD. 65
One. Company Profile 65
Two. Business Analysis 66
Three. Analysis of Future Development Strategies 66
Chapter Eight Analysis of the Competition Situation of Chinas Massage Chair Industry 67
Section One History Competition Situation of the Massage Chair Industry 67
One. Analysis of the Concentration of the Massage Chair Industry 67
Two. Competition Analysis of Massage Chair Industry 68
Section Two Analysis of the Enterprise Competition Situation in Massage Chair Industry 69
One. Market Power of the Leading Enterprise 69
Two. Competitiveness of Other Enterprises 71
Section Three SWOT Model Analysis of the Development of Domestic and Foreign Enterprises 72
Section Four Outlook for the Competition Situation of Chinas Massage Chair Industry in 20102012 75
Chapter Nine Warning and Recommendations for the Investment Risks of Chinas Massage Chair Industry 77
Section One Investment Analysis for Chinas Massage Chair Industry in 20102015 77
One. Analysis for the Hot Investment Products 77
Two. Analysis for the Investment Fields of the Industry Hot Spot 80
Three. Analysis for International Investment Mode of the Industry 81
Section Two Warning for the Investment Risks of Chinas Massage Chair Industry in 20102015 88
One. Warning for the Macro-Control Risks 88
Two. Warning for Industry Competition Risk 91
Three. Warning for Supply and Demand Fluctuation Risk 92
Four. Warning for Technological Risk 93
Five. Warning for Operation and Management Risk 94
Six. Warning for Other Risks 95
Section Three Analysis on Enterprise Strategy Suggestion of Chinas Massage Chair Enterprise in 2010 - 2015 95
One. Benchmarking Management of China's Massage Chair Companies in 2010-2015 95
Chapter Ten Forecast of Massage Chair Industry in China for 2010-2015 98
Section One Analysis of the Future Development Tendency of the Massage Chair Industry 98
One. Future Development of Massage Chairs 98
Two. Future Direction of Technology Development of Massage Chair Industry 101
Three. 11th Five-year Overall Plan and Forecast of the Overall Industry 106
Section Two Forecast for the Operation Condition of the Massage Chair Industry in 2010-2015 109
One. Forecast for the Industrial Output Value of the Massage Chair Industry in 2010-2015 109
Two. Forecast for the Sales Revenue of the Massage Chair Industry in 2010-2015 110
Three. Forecast for the Total Assets of the Massage Chair Industry in 2010-2015 111
Figures
Figure1: Analysis of Consumers' Aim of Purchasing Massage Chairs 2
Figure2: Analysis of the Age Characteristics of Massage Chair Consumers 2
Figure3: Analysis of the Income Characteristics of the Massage chair Consumers 3
Figure4: Characteristics of Shopping Channels of Massage Chair Consumers 3
Figure5: Characteristics of Prices Paid by Massage Chair Consumers 4
Figure6: Investigation and Analysis of the Consumption Preferences of Massage Chair Consumers 5
Figure7: Statistics of the Consumption Scale of Chinas Massage chair Industry between 2004 and 2010 (Unit: RMB 0.1billion) 6
Figure8: Statistic of China's Capacity of Massage Chair between 2004 and 2010 Unit: RMB 0.1 billion 11
Figure9: Production Scale of Massage Chair in China between 2004 and 2010 (unit: RMB 0.1 billion) 12
Figure10: Scale of Massage Chair Market in Northeast China in 2004 - 2010 (unit: RMB 0.1 billion) 13
Figure11: Scale of Massage Chair Market in North China in 2004 - 2010 (unit: RMB 0.1 billion) 14
Figure12: Scale of Massage Chair Market in East China in 2004 - 2010 (unit: RMB 0.1 billion) 14
Figure13: Scale of Massage Chair Market in Central China in 2004 - 2010 (unit: RMB 0.1 billion) 15
Figure14: Scale of Massage Chair Market in South China in 2004 - 2010 (unit: RMB 0.1 billion) 15
Figure15: Scale of Massage Chair Market in West China in 2004 - 2010 (unit: RMB 0.1 billion) 16
Figure16: Price Tendency of Major Massage Chair Products in 2004 - 2010 17
Figure17: Average Price Tendency in Massage Chair Industry in 2004 - 2010 18
Figure18: Predictions about the Price Tendency in Massage Chair Industry in 2011 - 2015 19
Figure19: Predictions about the Price Tendency of Major Massage Chairs in 2011 - 2015 20
Figure20: Statistics of the Top Ten Countries and Regions with the Largest Export Volumes of China's Massage Chairs in 2010 (unit, USD) 21
Figure21: Statistics of the Top Ten Countries and Regions with the Largest Import Volumes of China's Massage Chairs in 2010 (unit: USD) 22
Figure22: Analysis of Import in China's Massage Chair Industry in 2004 - 2010 (unit: USD) 23
Figure23: Analysis of Export in China's Massage Chair Industry in 2004 - 2010 (unit, USD) 23
Figure24: Statistics of Chinas GDP in 2006 - 2010 (unit: RMB 0.1 billion) 26
Figure25: Analysis of Chinas Fixed Asset Investment in 2006 - 2010 27
Figure26: Chinas Total Import and Export Volumes in 2006 - 2010 28
Figure27: Operating Statement of Shandong Kangtai Industrial Co., Ltd. (Unit: RMB 1,000) 52
Figure28: Operating Statement of Daito-Osim Healthcare Manufacturing JAP (Unit: RMB 1,000) 53
Figure29: Operating Statement of Ningbo Lifeforce Electrical Information Co., Ltd. (Unit: RMB 1,000) 55
Figure30: Business table for Shanghai Langyue Electromechanical Equipment Co., Ltd. (Unit: RMB 1,000) 58
Figure31: Business table for Panasonic Electric Works (Shanghai) Co., Ltd. (Unit: RMB1, 000) 60
Figure32: Business table for INADA FAMILY (Shanghai) Co., Ltd. (Unit: RMB 1,000) 62
Figure33: Business table for Fujian Yihe Electronic Co., Ltd. (Unit: RMB 1,000) 64
Figure34: Business table for LIFEPOWER HEALTH LTD. (Unit: RMB1, 000) 66
Figure35: Statistics for the market concentration of the massage chair industry in 2007-2010 68
Figure36: Classification for the hot spot products of massage chair by functions 78
Figure37: Classification for the hot spot products of massage chair by brands 78
Figure38: Forecast for the total industrial output value of the massage chair industry in 2007-2015 Unit: RMB0.1 billion 109
Figure39: Forecast for the sales revenue of the massage chair industry in 110
Figure40: Forecast for total assets of massage chair industry in 2007-2015 (unit: RMB 0.1 billion 111
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