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style="padding-left:5px;padding-right:5px;"> You are here:<a href="/">Home</a> >> <a href='/report/homea/'>Furniture & wood</a>&gt;&gt; CONSULTING REPORT ON INVESTMENT STRATEGY ANALYSIS AND COMPETITION STRATEGY RESEARCH FOR CHINA'S OFFICE FURNITURE INDUSTRY IN 2009-2012 </td> </tr> </table> <table width="780" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td width="530" align="center" valign="top"><table width="100%" border="0" cellpadding="0" cellspacing="0"> <tr> <td width="100%" align="left" valign="top" bgcolor="#F4FEFF" class="kuang1"><table width="100%" border="0" align="center" cellpadding="0" cellspacing="0" class="kuang"> <tr> <td align="left" valign="top"><table width="98%" height="27" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td align="center" valign="middle" height="10"></td> </tr> <tr> <td align="center" valign="middle"><h1>CONSULTING REPORT ON INVESTMENT STRATEGY ANALYSIS AND COMPETITION STRATEGY RESEARCH FOR CHINA'S OFFICE FURNITURE INDUSTRY IN 2009-2012</h1></td> </tr> <tr> <td align="center" valign="middle" height="28">No:yb10-1559 &nbsp;&nbsp;<a href="http://en.chinabgao.com/">China Report Hall</a>&nbsp;&nbsp; [<a href="javascript:self.print();">Print</a>] &nbsp;&nbsp;[<a href="mailto:?subject=[China Report Hall]CONSULTING REPORT ON INVESTMENT STRATEGY ANALYSIS AND COMPETITION STRATEGY RESEARCH FOR CHINA'S OFFICE FURNITURE INDUSTRY IN 2009-2012&body=I[China Report Hall]see the CONSULTING REPORT ON INVESTMENT STRATEGY ANALYSIS AND COMPETITION STRATEGY RESEARCH FOR CHINA'S OFFICE FURNITURE INDUSTRY IN 2009-2012 This report recommended special to you http://en.chinabgao.com/report/reports/201009/28/1559.html" target="_blank">Recommend to friend</a>]</td> </tr> <tr> <td align="left" valign="middle" height="20"><p>[Report Title]: <a title="CONSULTING REPORT ON INVESTMENT STRATEGY ANALYSIS AND COMPETITION STRATEGY RESEARCH FOR CHINA'S OFFICE FURNITURE INDUSTRY IN 2009-2012">CONSULTING REPORT ON INVESTMENT STRATEGY ANALYSIS AND COMPETITION STRATEGY RESEARCH FOR CHINA'S OFFICE FURNITURE INDUSTRY IN 2009-2012</a></p></td> </tr> <tr> <td align="left" valign="middle" height="20"><p>[Keywords]: OFFICE FURNITURE INDUSTRY</p></td> </tr> <tr><td height="20" colspan="2"><p>[Date]: September 2010</p></td></tr> <tr><td height="20" colspan="2"><p>[Delivery]: EMAIL electronic version or EMS Speedpost</p></td></tr> <tr> <td align="left" valign="middle" height="20"><p>[Price]:<font color="#FF0000">Hardcopy 20000 RMB Electronic 21000 RMB Enterprisewide 22000 RMB</font></p></td> </tr> <tr> <td align="left" valign="middle" height="20"><p><font color="#FF0000">[Telephone Order]:<strong>0592-5337135/5337136</strong> &nbsp;&nbsp;<a href="/order.asp?pageno=1559" target="_blank" class="M"><img src="/images/dg.gif" width="15" height="15" border="0" /> <strong><u>Online Order</u></strong></a></font></p></td> </tr> <tr> <td height="20" align="center" valign="middle"><p><font color="#FF0000">[Report Contents]</font></a></p></td> </tr> <tr> <td align="left" valign="middle"><p><br /> <font color="#000000"><P>Report content&nbsp;1<BR>Figure content&nbsp;15<BR>Chapter One&nbsp;Development Overview of the Office Furniture Industry&nbsp;1<BR>Section One&nbsp;Concept of Office Furniture&nbsp;1<BR>One.&nbsp;Definition and Constitution of Office Furniture&nbsp;1<BR>Two.&nbsp;Classification of Office Furniture&nbsp;1<BR>Section Two&nbsp;Development Profile of the Office Furniture Industry&nbsp;2<BR>One.&nbsp;Consumer Group of the Office Furniture&nbsp;2<BR>Two.&nbsp;Market Profile of the Office Furniture Industry&nbsp;2<BR>Three.&nbsp;Development of the Intelligent Office Furniture&nbsp;4<BR>Section Three&nbsp;Contrast between Domestic and Foreign Sales of the Office Furniture&nbsp;5<BR>One.&nbsp;Contrast between Domestic and Foreign Sales of the Office Furniture in Marketing Mode&nbsp;5<BR>Two.&nbsp;Contrast between Domestic and Foreign Sales of the Office Furniture in Product Mix&nbsp;5<BR>Three.&nbsp;Contrast between Domestic and Foreign Sales of the Office Furniture in Operating Management&nbsp;6<BR>Four.&nbsp;Contrast between Domestic and Foreign Sales of the Office Furniture in Lot and Output&nbsp;6</P> <P>Chapter Two&nbsp;Global Office Furniture Industry Development Analysis&nbsp;7<BR>Section One&nbsp;Development Analysis of the Global Furniture Industry&nbsp;7<BR>One.&nbsp;Analysis of the Global Furniture Development in 2009&nbsp;7<BR>Two.&nbsp;Analysis of the Global Furniture Demands in 2009&nbsp;8<BR>Section Two&nbsp;Global Office Furniture Industry Development Analysis&nbsp;9<BR>One.&nbsp;Analysis of the Global Office Furniture Markets in 2009&nbsp;9<BR>Section Three&nbsp;Analysis of the Office Furniture Markets of Major Countries&nbsp;11<BR>One.&nbsp;Analysis of the Office Furniture Market of America&nbsp;11<BR>Two.&nbsp;Analysis of the Office Furniture Market of Germany&nbsp;12<BR>Three.&nbsp;Analysis of the Office Furniture Market of Iran&nbsp;12<BR>Four.&nbsp;Analysis of the Office Furniture Market of Russia&nbsp;12<BR>Five.&nbsp;Analysis of the Office Furniture Market of Turkey&nbsp;13</P> <P>Chapter Three&nbsp;Analysis of the Development of Office Furniture Industry of China&nbsp;14<BR>Section One&nbsp;Analysis of the Status Quo of Development of Office Furniture Industry&nbsp;14<BR>One.&nbsp;Analysis of the Development of Office Furniture Industry in 2009&nbsp;14<BR>Two.&nbsp;Total Output Value of the Office Furniture Industry in 2009&nbsp;14<BR>Three.&nbsp;Analysis of Office Furniture Purchasing Projects in 2009&nbsp;15<BR>Section Two&nbsp;Analysis of Informationization Construction of the Office Furniture Industry&nbsp;16<BR>One.&nbsp;Significance of Informationization to the Office Furniture Industry&nbsp;16<BR>Two.&nbsp;Analysis of Design, and R &amp; D Capacity of Office Furniture Enterprises in 2009&nbsp;18<BR>Three.&nbsp;Analysis of Office Furniture Demands and Creative Talent Needs in 2009&nbsp;18<BR>Section Three&nbsp;Difficulties, Problems, and Challenges Faced by the Office Furniture Industry&nbsp;19<BR>One.&nbsp;Capacity for Independent Innovation and Competition&nbsp;19<BR>Two.&nbsp;Operation Pattern and Labor Productivity&nbsp;19<BR>Three.&nbsp;Influence of Changes in Economic Environment&nbsp;19<BR>Four.&nbsp;Costs of Office Furniture Enterprises&nbsp;20</P> <P>Chapter Four&nbsp;Analysis of Development of the Office Furniture Market of China&nbsp;21<BR>Section One&nbsp;Section One&nbsp;&nbsp; Analysis of Development of Office Furniture Superstores&nbsp;21<BR>One.&nbsp;Analysis of the Situation of Office Furniture Superstores&nbsp;21<BR>Two.&nbsp;Development Trends of Office Furniture Superstores in 2009&nbsp;21<BR>Section Two&nbsp;Analysis of Status Quo of the Rural Office Furniture Market in 2009&nbsp;23<BR>One.&nbsp;Status Quo of the Rural Office Furniture Market in 2009&nbsp;23<BR>Two.&nbsp;Potential of the Rural Office Furniture Market in 2009&nbsp;24<BR>Section Three&nbsp;Analysis on Office Furniture Market of Zhejiang&nbsp;24<BR>One.&nbsp;Features of Zhejiang Consumers&nbsp;24<BR>Two.&nbsp;Analysis on Furniture Sales Channel of Zhejiang&nbsp;25<BR>Three.&nbsp;Future Development and Recommendations&nbsp;26<BR>Section Four&nbsp;Analysis on the Development of Dongsheng Office Furniture Industry&nbsp;27<BR>One.&nbsp;Analysis on the Development of Dongsheng Office Furniture Industry in 2009&nbsp;27<BR>Two.&nbsp;Analysis on the Development Trend of Dongsheng Office Furniture in 2009&nbsp;28<BR>Chapter Five&nbsp;Analysis on Office Furniture Consumer Market of China&nbsp;29<BR>Section One&nbsp;Analysis on Office Furniture Consumer Market in 2008&nbsp;29<BR>Section Two&nbsp;Analysis on the Consumer Market of Office Furniture in the Second Quarter of 2009&nbsp;31<BR>Section Three&nbsp;Analysis on the Office Furniture Consumer Market in the Third Quarter of 2009&nbsp;32</P> <P>Chapter Six&nbsp;Analysis on the Economical Operation of Furniture Manufacturing of China&nbsp;33<BR>Section One&nbsp;Analysis on the Economical Operation of Chinas Furniture Manufacturing in 2008&nbsp;33<BR>One.&nbsp;Main Economic Indicators of Chinas Furniture Manufacturing in 2008&nbsp;33<BR>Two.&nbsp;Main Economic Indicators of China Wood furniture Manufacturing in 2008&nbsp;34<BR>Three.&nbsp;Chinas Furniture Output in 2008&nbsp;34<BR>Four.&nbsp;Output of Chinas Wood Furniture in 2008&nbsp;36<BR>Section Two&nbsp;Analysis on the Economical Operation of Chinas Furniture Manufacturing in 2009&nbsp;38<BR>One.&nbsp;Main Economic Indicators of Chinas Furniture Manufacturing in 2009&nbsp;38<BR>Two.&nbsp;Main Economic Indicators of Chinas Wood Furniture Manufacturing in 2009&nbsp;39<BR>Three.&nbsp;Chinas Furniture Output in 2009&nbsp;39<BR>Four.&nbsp;Chinas Wood Furniture Output in 2010&nbsp;40</P> <P>Chapter Seven&nbsp;Analysis on the Import and Export of Chinas Office Furniture Industry&nbsp;41<BR>Section One&nbsp;Analysis on the Import and Export of Chinas Furniture Products&nbsp;41<BR>One.&nbsp;Conditions about the Import of Chinas Office Furniture Products in 2009&nbsp;41<BR>Two.&nbsp;Conditions about the Export of Chinas Office Furniture in 2009&nbsp;44<BR>Section Two&nbsp;Analysis on the Adjustment of export tax rebate rate of Office Furniture&nbsp;46<BR>One.&nbsp;Export Tax Rebate Rate of Office Furniture in 2009&nbsp;46<BR>Two.&nbsp;Export Tax Rebate Rate of Metal Office Furniture in 2009&nbsp;47<BR>Section Three&nbsp;Analysis on the Import and Export of Chinas Office Furniture&nbsp;47<BR>One.&nbsp;New Growth Point of Chinas Office Furniture Export in 2009&nbsp;47<BR>Two.&nbsp;Analysis on the Export Price Trend of Office Furniture in 2009&nbsp;48<BR>Three.&nbsp;Causes Hindering the Development of Office Furniture Export&nbsp;50</P> <P>Four.&nbsp;Analysis on Domestic Sales of Office Furniture Originally Produced for Exports&nbsp;51<BR>Chapter Eight&nbsp;Analysis on the Development of Chinas Furniture Market&nbsp;52<BR>Section One&nbsp;Analysis on Current Situation of Furniture Market&nbsp;52<BR>One.&nbsp;Development of Furniture Market in 2009&nbsp;52<BR>Two.&nbsp;Analysis on the Grading Market of Domestic Furniture Industry&nbsp;53<BR>Three.&nbsp;Analysis on the Third and Fourth Level Market of Furniture&nbsp;54<BR>Section Two&nbsp;Analysis on the Development of Furniture Industry&nbsp;55<BR>One.&nbsp;Development Status of Chinas Furniture Industry in 2009&nbsp;55<BR>Two.&nbsp;Analysis on the Development Speed of Chinas Furniture Industry&nbsp;56<BR>Three.&nbsp;Analysis on the Development Challenge of Chinese Furniture Industry&nbsp;56<BR>Four.&nbsp;Forecast on the Development Trend of Furniture Industry&nbsp;58<BR>Section Three&nbsp;Analysis of Furniture Market Consumers&nbsp;59<BR>One.&nbsp;Analysis of Furniture Consumers Purchase Behavior Characteristics&nbsp;59<BR>Two.&nbsp;Analysis of Consumer Groups Frequenting the Furniture Market&nbsp;60<BR>Three.&nbsp;Analysis of the Consumption Market of Medium and High-end Customized Furniture&nbsp;62<BR>Four.&nbsp;Analysis of the Consumption Market of Concept Furniture in 2009&nbsp;63<BR>Chapter Nine&nbsp;China's Furniture Industry Competition Analysis&nbsp;64</P> <P>Section One&nbsp;Analysis of the Vicious Competition of China's Furniture Industry&nbsp;64<BR>One.&nbsp;Analysis of Disorderly Competition in China's Furniture Industry in 2009&nbsp;64<BR>Two.&nbsp;Impact of Brand Development on the Disorderly Competition of the Furniture Industry&nbsp;64<BR>Three.&nbsp;Outlook of Market Order Criteria&nbsp;65<BR>Section Two&nbsp;China's Furniture Industry Competition Analysis&nbsp;66<BR>One.&nbsp;Current Situation of the Furniture Industry Pattern&nbsp;66<BR>Two.&nbsp;Analysis of Furniture Industry Resources and Regulation Competition&nbsp;67<BR>Three.&nbsp;Analysis of High-end Furniture Brand Competition&nbsp;67<BR>Four.&nbsp;Analysis of Chinas Furniture Industry Competition in 2009&nbsp;68<BR>Section Three&nbsp;Analysis of Chinas Furniture Industry Transfer&nbsp;69<BR>One.&nbsp;Analysis of the Current Situation of Furniture Industry Transfer&nbsp;69<BR>Two.&nbsp;Analysis of Furniture Industrial Transfer in Dongguan&nbsp;73<BR>Three.&nbsp;Analysis of the Transfer of Coastal Furniture to Chongqing in 2009&nbsp;75<BR>Four.&nbsp;Analysis of the Transfer of Guangdong Furniture to ASEAN in 2009&nbsp;75<BR>Five.&nbsp;Analysis of the Industrial Transfer of Taiwan Furniture&nbsp;76</P> <P>Chapter Ten&nbsp;Analysis of the Competition Pattern of Office Furniture Industry&nbsp;78<BR>Section Four&nbsp;Analysis of the Competitive Structure of Office Furniture Industry&nbsp;78<BR>One.&nbsp;Competition among the Existing Enterprises in Office Furniture Industry&nbsp;78<BR>Two.&nbsp;Threats from New Comers&nbsp;79<BR>Three.&nbsp;Threat from Substitutes&nbsp;79<BR>Four.&nbsp;Suppliers Bargaining Power&nbsp;80<BR>Five.&nbsp;Purchasers Bargaining Power&nbsp;80<BR>Section Five&nbsp;Analysis of Office Furniture Market Competition in 2009&nbsp;81<BR>One.&nbsp;Competitiveness of Office Furniture Market in 2009&nbsp;81<BR>Two.&nbsp;The Best-selling Ranking of Office Furniture Products in 2009&nbsp;84<BR>Three.&nbsp;Market Share of Office Furniture in 2009&nbsp;86<BR>Section Six&nbsp;Analysis of Brand Competition in Chinas Office Furniture Industry&nbsp;87<BR>One.&nbsp;Analysis of the Competitiveness of Famous Brands&nbsp;87<BR>Two.&nbsp;Analysis of the Advantages of Localization of Domestic Brands&nbsp;88<BR>Three.&nbsp;International Furniture Giants Seize Chinese Office Furniture Market&nbsp;88</P> <P>Chapter Eleven&nbsp;Analysis of Competitive Strategy for Office Furniture Enterprises&nbsp;89<BR>Section One&nbsp;Informationized Competitive Strategy for Office Furniture Enterprises&nbsp;89<BR>One.&nbsp;Analysis of the Development Background of Furniture E-Commerce&nbsp;89<BR>Two.&nbsp;Analysis of E-commerce Mode of Furniture Enterprises&nbsp;90<BR>Three.&nbsp;Obstacles Faced by Furniture Enterprise E-commerce&nbsp;91<BR>Four.&nbsp;Informationized Competitive Strategy for Office Furniture Enterprises&nbsp;92<BR>Section Two&nbsp;Competitive Strategy of the Leading Office Furniture Enterprises&nbsp;92<BR>One.&nbsp;Maintain a High-quality Image&nbsp;92<BR>Two.&nbsp;Expand the Total Market Demand&nbsp;93<BR>Three.&nbsp;Protect Market Shares&nbsp;94<BR>Four.&nbsp;Enlarge Market Share&nbsp;95<BR>Section Three&nbsp;Office Furniture Challenges Enterprises Competitive Strategy&nbsp;96<BR>One.&nbsp;Direct Attack&nbsp;96<BR>Two.&nbsp;Flank Attack&nbsp;96<BR>Three.&nbsp;Encirclement Attack&nbsp;97<BR>Four.&nbsp;Indirect Attack&nbsp;97<BR>Five.&nbsp;Guerrilla War&nbsp;97</P> <P>Chapter Twelve&nbsp;Analysis of the Competition among Major Office Furniture Enterprises&nbsp;98<BR>Section One&nbsp;AURORA (Famous Trademark in China)&nbsp;98<BR>One.&nbsp;Company Profile&nbsp;98<BR>Two.&nbsp;Development&nbsp;98<BR>Three.&nbsp;Furniture Design&nbsp;100<BR>Section Two&nbsp;Grevol (Well-known Trademark of China)&nbsp;101<BR>One.&nbsp;Company Profile&nbsp;101<BR>Two.&nbsp;Development&nbsp;102<BR>Three.&nbsp;Brand Development&nbsp;103<BR>Section Three&nbsp;Lamex (Well-known Trademark of China)&nbsp;104<BR>One.&nbsp;Company Profile&nbsp;104<BR>Two.&nbsp;Development&nbsp;105<BR>Three.&nbsp;External Cooperation&nbsp;106<BR>Section Four&nbsp;Quama (Well-known Trademark of China)&nbsp;107<BR>One.&nbsp;Company Profile&nbsp;107<BR>Two.&nbsp;Development&nbsp;108<BR>Three.&nbsp;Enterprise Objective&nbsp;109<BR>Section Five&nbsp;UB ( Well-known Trademark of China)&nbsp;110<BR>One.&nbsp;Company Profile&nbsp;110<BR>Two.&nbsp;Current Situation&nbsp;111<BR>Three.&nbsp;Design Capability&nbsp;112<BR>Section Six&nbsp;CHANGJIANG (China Famous Brand)&nbsp;113<BR>One.&nbsp;Company Profile&nbsp;113<BR>Two.&nbsp;Development Status&nbsp;113<BR>Three.&nbsp;Development&nbsp;114<BR>Section Seven&nbsp;SUNON (China Famous Brand)&nbsp;116<BR>One.&nbsp;Company Profile&nbsp;116<BR>Two.&nbsp;Development History&nbsp;116<BR>Three.&nbsp;Development&nbsp;117<BR>Section Eight&nbsp;KINWAI (China Famous Brand)&nbsp;119<BR>One.&nbsp;Company Profile&nbsp;119<BR>Two.&nbsp;Brand Image&nbsp;120<BR>Three.&nbsp;Development&nbsp;120<BR>Section Nine&nbsp;SAOSEN (China Famous Brand)&nbsp;123<BR>One.&nbsp;Company Profile&nbsp;123<BR>Two.&nbsp;Technology Development&nbsp;123<BR>Section Ten&nbsp;LOGIC (First Tier Brand)&nbsp;124<BR>One.&nbsp;Company Profile&nbsp;124<BR>Two.&nbsp;Development&nbsp;124</P> <P>Chapter Thirteen&nbsp;Development Trend Analysis of Furniture Industry&nbsp;125<BR>Section One&nbsp;Development Trend of Furniture Industry in China in 2009&nbsp;125<BR>One.&nbsp;Development Estimate on Furniture Industry in 2009&nbsp;125<BR>Two.&nbsp;Estimate on the Development of Furniture Design Enterprises in 2009&nbsp;126<BR>Three.&nbsp;Prospect Analysis on Furniture Industry Development in 2009&nbsp;128<BR>Four.&nbsp;The Trend of Furniture Market in Second Half Year of 2010&nbsp;128<BR>Section Two&nbsp;Fashion Trend of Chinese Furniture Industry in 2009&nbsp;130<BR>One.&nbsp;A Trend of Multi-functional Furniture&nbsp;130<BR>Two.&nbsp;Developing Trend of Future Furniture&nbsp;131</P> <P>Chapter Fourteen&nbsp;An Estimate on Development of Future Office Furniture Industry&nbsp;132<BR>Section One&nbsp;Features of Future Office Furniture Development&nbsp;132<BR>One.&nbsp;Future Furniture Always Seems New&nbsp;132<BR>Two.&nbsp;Future Furniture Will Be Closely Combined with Environment-Friendly&nbsp;132<BR>Three.&nbsp;The Broad Market of Future Furniture is in Rural Area&nbsp;133<BR>Section Two&nbsp;Development Trend of the Office Furniture Industry&nbsp;133<BR>One.&nbsp;Trend Analysis of the Office Furniture Industry in 2009&nbsp;133<BR>Two.&nbsp;Direction of the Office Furniture Market in 2009&nbsp;135<BR>Three.&nbsp;Future Direction Analysis Related to the Office Furniture&nbsp;136<BR>Section Three&nbsp;Trend of Future Office Furniture&nbsp;137<BR>One.&nbsp;The Digitization Will Change the Office Furniture&nbsp;137<BR>Two.&nbsp;The Open Type Office Furniture Will Be the Fashion Trend&nbsp;138<BR>Three.&nbsp;The Future Office Furniture Will Be More Environmental Friendly and More People-oriented&nbsp;139<BR>Four.&nbsp;Trend Analysis of the Lagging Office Furniture&nbsp;139</P> <P>Chapter Fifteen&nbsp;Current Investment Situation Analysis of the Office Furniture Industry&nbsp;140<BR>Section One&nbsp;Investment Situation Analysis of the Furniture Industry in 2009&nbsp;140<BR>One.&nbsp;Investment Tide of Classic Furniture Is Rising&nbsp;140<BR>Two.&nbsp;Investment Situation Analysis of Office Furniture Customizing&nbsp;141<BR>Section Two&nbsp;Investment Situation Analysis of the Office Furniture Industry in 2009&nbsp;142</P> <P>Chapter Sixteen&nbsp;Analysis for the Investment Environment of the Office Furniture Industry&nbsp;145<BR>Section One&nbsp;Analysis for the Economy Development Environment&nbsp;145<BR>One.&nbsp;Analysis for China's Macro-economic Confidence Index in 2008-2009&nbsp;145<BR>Two.&nbsp;Analysis for Chinas Economic Operation in First Half of 2010&nbsp;146<BR>Three.&nbsp;Analysis for Chinas Industrial Development in the First Half of 2010&nbsp;146<BR>Four.&nbsp;Analysis on Chinas Economic Trend in 2010-2012&nbsp;147<BR>Section Two&nbsp;Analysis for the Environment of the Policies and Regulations&nbsp;148<BR>One.&nbsp;Adjustment Situation for the Tax Rebate Rate of the Furniture Export in 2009&nbsp;148<BR>Two.&nbsp;Analysis for the Policy Needs in Furniture Industry in 2009&nbsp;148<BR>Three.&nbsp;Testing Standards for Office Furniture in Europe and the US Market&nbsp;149<BR>Four.&nbsp;Standards for Office Furniture from Chinas State Organs&nbsp;150<BR>Section Three&nbsp;Analysis for Social Development Environment&nbsp;151<BR>One.&nbsp;Income Level for Chinas Residents in 2008-2009&nbsp;151<BR>Two.&nbsp;Consumer confidence index analysis in 2008-2009&nbsp;153<BR>Three.&nbsp;Analysis for the Residents Living Quality in 2009&nbsp;155</P> <P>Four.&nbsp;Analysis for Consumption of Chinas Residents in the First Half of 2010&nbsp;156<BR>Chapter Seventeen&nbsp;Office Furniture Industry Investment Opportunities and Risks&nbsp;157<BR>Section One&nbsp;Analysis for the Investment Prospects in Furniture Industry&nbsp;157<BR>One.&nbsp;Analysis for the Prospects in Furniture Industry&nbsp;157<BR>Two.&nbsp;Analysis for the Maintenance Prospects of Office Furniture&nbsp;158<BR>Three.&nbsp;Prospects for Second Hand Office Furniture Industry&nbsp;161<BR>Four.&nbsp;Future Prospects of Steel Office Furniture&nbsp;165<BR>Section Two&nbsp;Office Furniture Industry Investment Opportunities and Risks&nbsp;166<BR>One.&nbsp;Analysis of Investment Opportunities in Secondary and Third Market in 2009&nbsp;166<BR>Two.&nbsp;Analysis of Office Furniture Investment Risks in 2009&nbsp;168<BR>Three.&nbsp;Scale and Risk Analysis in Furniture Industry&nbsp;169<BR>Section Three&nbsp;Uncertain Risks Analysis in Strategy and Plan of Office Furniture Enterprises from 2009 to 2012&nbsp;170<BR>One.&nbsp;Uncertain Risks in Objective Facts&nbsp;170<BR>Two.&nbsp;Uncertain Risks in Market&nbsp;171<BR>Three.&nbsp;Uncertain Risks in Industry Development&nbsp;171<BR>Four.&nbsp;Uncertain Risks in Technological Development&nbsp;172<BR>Five.&nbsp;Subjective Uncertain Risks in Strategic Planner&nbsp;172<BR>Six.&nbsp;Uncertain Risks in Implementation Process&nbsp;173<BR>Seven.&nbsp;Limitation Risks of Tools and Methods&nbsp;173<BR>Eight.&nbsp;Uncertain Risks in Strategic Planning System&nbsp;174</P> <P>Chapter Eighteen&nbsp;Strategic Research for Investment of Office Furniture Industry&nbsp;175<BR>Section One&nbsp;Marketing Strategy Research of Office Furniture&nbsp;175<BR>One.&nbsp;Coping Strategy of Office Furniture Enterprises in Financial Crisis&nbsp;175<BR>Two.&nbsp;Marketing Strategy of Office Furniture Enterprises in Financial Crisis&nbsp;177<BR>Three.&nbsp;Customer Guiding Strategy of Office Furniture&nbsp;180<BR>Four.&nbsp;Interpretation of Office Furniture Sales Skills&nbsp;181<BR>Section Two&nbsp;Construction Strategy of Office Furniture Business Plan&nbsp;182<BR>One.&nbsp;Industry Environment Analysis&nbsp;182<BR>Two.&nbsp;Looking for Opportunities in the Highly Competitive Industry&nbsp;183<BR>Three.&nbsp;Two Basic Points of the Strategy&nbsp;184<BR>Four.&nbsp;Initial strategy&nbsp;185<BR>Section Three&nbsp;Analysis of Development Strategy of Office Furniture Enterprise&nbsp;185<BR>One.&nbsp;Choosing the Positioning&nbsp;185<BR>Two.&nbsp;Focus on Product Quality and Design&nbsp;186<BR>Three.&nbsp;Speed to Create Its Own Brand&nbsp;186<BR>Four.&nbsp;Publicity and Promotion&nbsp;187<BR>Five.&nbsp;Policy Summary&nbsp;187<BR>Section Four&nbsp;Research on Development Strategy of Office Furniture Industry&nbsp;188<BR>One.&nbsp;Technological Development Strategy&nbsp;188<BR>Two.&nbsp;Industry Strategic Planning&nbsp;191<BR>Three.&nbsp;Service Combining Strategy&nbsp;193<BR>Four.&nbsp;Marketing Strategic Planning&nbsp;194<BR>Five.&nbsp;Regional Strategic Planning&nbsp;197<BR>Six.&nbsp;Information Strategic Planning of Enterprise&nbsp;198</P> <P><BR>Figure content<BR>Figure 1: &nbsp;Classification of office furniture&nbsp;1<BR>Figure 2:&nbsp; Major groups of the office furniture consumption&nbsp;2<BR>Figure 3:&nbsp; Statistics of Market Size of the Office Furniture Industry of China in 2008-2009&nbsp;14<BR>Figure 4: Statistics of total output value of the office furniture industry of china in 2008-2009&nbsp;15<BR>Figure 5: Analysis of recent office furniture purchasing projects in China&nbsp;15<BR>Figure 6: Analysis on the main products of office furniture consumer market in 2008&nbsp;30<BR>Figure 7: Market shares of top 10 hot office furniture products of in 2008&nbsp;31<BR>Figure 8: Market share analysis of hot office furniture products in Q2 2009&nbsp;32<BR>Figure 9: Market share analysis of hot office furniture products in Q3 2009&nbsp;33<BR>Figure 10: Main economic indicators of Chinas furniture industry in 2008&nbsp;33<BR>Figure 11: Main economic indicators of Chinas wood furniture manufacturing in 2008&nbsp;34<BR>Figure 12: Chinas furniture output in 2008&nbsp;34<BR>Figure 13:&nbsp; 2008??<??&nbsp;35<BR>Figure 14: Chinas furniture output in 2008&nbsp;35<BR>Figure 15: Analysis on the output of various categories of furniture from January to December of 2008&nbsp;36<BR>Figure 17: Output of Chinas wood furniture in 2008&nbsp;36<BR>Figure 18: Output value of Chinas wood furniture in the regions of China in 2008&nbsp;36<BR>Figure 19: Main economic indicators of Chinas furniture manufacturing in 2009&nbsp;38<BR>Figure 20: Main economic indicators of Chinas wood furniture manufacturing in 2009&nbsp;39<BR>Figure 21: Chinas furniture output in 2009&nbsp;39<BR>Figure 19: Analysis on Chinas furniture output from January to December of 2009&nbsp;39<BR>Figure 23: Statistics about the output of Chinas wood furniture from January to May of 2010 (as per provinces and cities)&nbsp;40<BR>Figure 24: Statistics of import amount of China's office furniture industry in 2005-2009 (USD 0.1 billion)&nbsp;42<BR>Figure 25: Import structure and amount of office furniture industry in China in 2009 (USD 1 million)&nbsp;43<BR>Figure 26: Statistics about the import countries of Chinas office furniture industry (USD, %)&nbsp;43<BR>Figure 27: Statistics of export amount of China's office furniture industry in 2005-2009 (USD 0.1 billion)&nbsp;44<BR>Figure 28: Export structure and amount of office furniture industry in China in 2009 (USD 0.1 billion)&nbsp;44<BR>Figure 29: Statistics about main export countries of Chinas office furniture industry in 2009 (USD, %)&nbsp;45<BR>Figure 30: Adjustment in export rebate rate of office furniture in 2009&nbsp;46<BR>Figure 31: Recent export price trend of height-adjustable swivel chair&nbsp;49<BR>Figure 32: Recent export price trend of metal office furniture&nbsp;49<BR>Figure 33: Recent export price trend of Chinas wood office furniture&nbsp;50<BR>Figure 34: Analysis of the competition pattern of Chinas furniture industry&nbsp;66<BR>Figure 35: Analysis of Chinas high-end furniture brand competition&nbsp;67<BR>Figure 36: China's regional office furniture market structure in 2009&nbsp;69<BR>Figure 37: The demand ranking of office furniture product in 2009&nbsp;83<BR>Figure 38: Popular office furniture products in 2010&nbsp;84<BR>Figure 39: The proportion of attention rate of popular furniture consumables in office supplies network in 2010&nbsp;85<BR>Figure 40: Market share of office furniture brands in China&nbsp;86<BR>Figure 41: Shanghai Aurora Furniture Company Revenue Statistics in 2005-2009 (RMB 0.1 billion)&nbsp;99<BR>Figure 42: Aurora brand office furniture market share statistics in 2006-2009&nbsp;100<BR>Figure 43: Dongguan Grevol Furniture Company Revenue Statistics in 2005-2009 (RMB 0.1 billion)&nbsp;102<BR>Figure 44: Grevol brand office furniture market share statistics in 2006-2009&nbsp;103<BR>Figure 45: Dongguan HNI-Lamex Furniture Company Revenue Statistics in 2005-2009 (RMB 0.1 billion)&nbsp;105<BR>Figure 46: Lamex brand office furniture market share statistics in 2006-2009&nbsp;106<BR>Figure 47: Lamex's Asian Pacific sales network&nbsp;107<BR>Figure 48: Guangzhou Quama Furniture Company Revenue Statistics in 2005-2009 (RMB 0.1 billion)&nbsp;108<BR>Figure 49: Quama brand office furniture market share statistics in 2006-2009&nbsp;109<BR>Figure 50: UB (China) Furniture Company Revenue Statistics in 2005-2009 (RMB 0.1 billion)&nbsp;111<BR>Figure 51: UB brand office furniture market share statistics in 2006-2009&nbsp;112<BR>Figure 52: Shenzhen Changjiang Furniture Company Revenue Statistics in 2005-2009 (RMB 0.1 billion)&nbsp;114<BR>Figure 53: Changjiang brand office furniture market share statistics in 2006-2009&nbsp;115<BR>Figure 54: Zhejiang Sunon Furniture Company Revenue Statistics in 2005-2009 (RMB 0.1 billion)&nbsp;118<BR>Figure 55: Sunon brand office furniture market share statistics in 2006-2009&nbsp;119<BR>Figure 56: Jiangmen Kinwai Furniture Company Revenue Statistics in 2005-2009 (RMB 0.1 billion)&nbsp;121<BR>Figure 57:&nbsp; Jiangmen Kinwai Furniture Decoration Company Revenue Statistics in 2005-2009 (RMB 0.1 billion)&nbsp;122<BR>Figure 58: Kinwai brand office furniture market share statistics in 2006-2009&nbsp;123<BR>Figure 59: Logic Furniture Company (Zhuhai) Revenue Statistics in 2005-2009 (RMB 0.1 billion)&nbsp;124<BR>Figure 60: Forecast of total industrial output value of China's office furniture industry in 2010-2014 (RMB 0.1 billion)&nbsp;125<BR>Figure 61: Forecast of industry business income of China's office furniture industry in 2010-2014 (RMB 0.1 billion)&nbsp;126<BR>Figure 58:&nbsp; Investment Situation Analysis of the Office Furniture Industry from 2009 to 2010&nbsp;142<BR>Figure 62: Analysis for China's macro-economic confidence index in 2009-July 2010&nbsp;145<BR>Figure 63: Tables of GDP statistics in the first half of 2005-2010 (Unit: RMB 0.1 billion)&nbsp;146<BR>Figure 64: Statistics for Chinas industrial added value in 2005-2009 (unit: RMB 0.1 billion)&nbsp;146<BR>Figure 65: Chinese urban residents per capita disposable income statistics in 2006-2009 (RMB)&nbsp;152<BR>Figure 66: Chinese rurual residents per capita disposable income statistics in 2006-2009 (RMB)&nbsp;153<BR>Figure 67: Consumer confidence index analysis in 2008-Jul., 2010&nbsp;153</P></font><br /> </p></td> </tr> </table></td> </tr> </table></td> </tr> </table></td> <td width="1" align="left" valign="top"></td> <td width="250" align="right" valign="top"> <table width="250" height="73" border="0" cellpadding="0" cellspacing="0" class="kuang3"> <tr> <td width="250" height="71" align="left" valign="top" background="images/jian3.gif"> <form id="form1" name="form1" method="post" action="/search.asp"> <table width="240" 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cellspacing="0" cellpadding="0"> <tr> <td width="31"></td> <td width="257"></td> </tr> <tr><td height="20" colspan="2" align="left" valign="middle" style="padding-left:3px;">·&nbsp;<a href="/report/reports/201007/28/1507.html" target="_blank" title="Report of Comparative Competitiveness Analysis of the Top Ten Chinese Office Furniture Brands in 2009 and Forecast of Industrial Development in 2014"><font color=""><u>Report of Comparative Competitiveness Analysis of the Top Ten Chinese Office Furniture Brands in 2009 and Forecast of Industrial Development in 2014&nbsp;<span class=time>(2010-7-28)</span></u></font></a></td></tr><tr><td height="5" colspan="2"></td></tr><tr><td height="20" colspan="2" align="left" valign="middle" style="padding-left:3px;">·&nbsp;<a href="/report/reports/201001/20/1343.html" target="_blank" title="2008-2009 annual report on quarterly foreign trade market analysis of The original wood industry"><font color=""><u>2008-2009 annual report on quarterly foreign 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