ÿþ<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <title>Global and China Toy Industry Report2010-Report-Market Report</title> <link href="/css/w.css" rel="stylesheet" type="text/css" /></head> <body> <table width="780" height="67" border="0" align="center" cellpadding="0" cellspacing="0" background="/images/1bg.jpg" bgcolor="#D0DDED"> <tr background="#D0DDED"> <td height="67" valign="bottom"><table width="780" height="60" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td width="262" align="left" valign="bottom"><a href="http://en.chinabgao.com/"><img src="/images/loge.gif" width="162" height="41" hspace="46" vspace="10" border="0" /></a></td> <td width="17"></td> <td width="501" align="right" valign="middle"><table width="485" border="0" align="left" cellpadding="0" cellspacing="0"> <tr> <td width="91" height="31" class="dao01"><a href="/">Home</a></td> <td width="92" class="dao01"><a href="/about-us.asp">About Us</a></td> <td width="91" class="dao01"><a href="/services.asp">Services</a></td> <td width="96" class="dao01"><a href="/contact-us.asp">Contact Us</a></td> <td width="75" class="zi"><a href="http://www.chinabgao.com/">-N‡eHr</a></td> </tr> </table></td> </tr> </table></td> </tr> </table> <table width="780" height="170" border="0" align="center" cellpadding="0" cellspacing="0"> <td height="168" valign="top"><img src="/images/bg.jpg" width="780" height="168" /></td> </tr> </table> <table width="780" height="6" border="0" align="center" cellpadding="0" cellspacing="0" background="/images/jian.gif"> <tr> <td></td> </tr> </table> <table width="780" height="25" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td bgcolor="#FFFFFF" style="padding-left:5px;padding-right:5px;"> You are here:<a href="/">Home</a> >> <a href='/other/'>Other Industries</a> &gt;&gt; Global and China Toy Industry Report2010 </td> </tr> </table> <table width="780" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td width="530" align="center" valign="top"><table width="100%" border="0" cellpadding="0" cellspacing="0"> <tr> <td width="100%" align="left" valign="top" bgcolor="#F4FEFF" class="kuang1"><table width="100%" border="0" align="center" cellpadding="0" cellspacing="0" class="kuang"> <tr> <td align="left" valign="top"><table width="98%" height="27" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td align="center" valign="middle" height="10"></td> </tr> <tr> <td align="center" valign="middle"><h1>Global and China Toy Industry Report2010</h1></td> </tr> <tr> <td align="center" valign="middle" height="28">No:yb10-1514 &nbsp;&nbsp;<a href="http://en.chinabgao.com/">China Report Hall</a>&nbsp;&nbsp; [<a href="javascript:self.print();">Print</a>] &nbsp;&nbsp;[<a href="mailto:?subject=[China Report Hall]Global and China Toy Industry Report2010&body=I[China Report Hall]see the Global and China Toy Industry Report2010 This report recommended special to you http://en.chinabgao.com/report/reports/201007/30/1514.html" target="_blank">Recommend to friend</a>]</td> </tr> <tr> <td align="left" valign="middle" height="20"><p>[Report Title]: <a title="Global and China Toy Industry Report2010">Global and China Toy Industry Report2010</a></p></td> </tr> <tr> <td align="left" valign="middle" height="20"><p>[Keywords]: Toy Industry</p></td> </tr> <tr><td height="20" colspan="2"><p>[Date]: July 2010</p></td></tr> <tr><td height="20" colspan="2"><p>[Delivery]: EMAIL electronic version or EMS Speedpost</p></td></tr> <tr><td height="20" colspan="2"><p>[Paginated]: Pages 75</p></td></tr> <tr> <td align="left" valign="middle" height="20"><p>[Price]:<font color="#FF0000">Hardcopy 1600 USD Electronic 1700 USD Enterprisewide 2400 USD</font></p></td> </tr> <tr> <td align="left" valign="middle" height="20"><p><font color="#FF0000">[Telephone Order]:<strong>0592-5337135/5337136</strong> &nbsp;&nbsp;<a href="/order.asp?pageno=1514" target="_blank" class="M"><img src="/images/dg.gif" width="15" height="15" border="0" /> <strong><u>Online Order</u></strong></a></font></p></td> </tr> <tr> <td height="20" align="center" valign="middle"><p><font color="#FF0000">[Report Contents]</font></a></p></td> </tr> <tr> <td align="left" valign="middle"><p><br /> <font color="#000000"><P>1. Overview of Toy Industry <BR>1.1 Definition and Category <BR>1.2 Development History </P> <P>2. Global Toy Industry <BR>2.1 Development <BR>2.2 Major Countries <BR>2.2.1 USA<BR>2.2.2 Japan </P> <P>3. China Toy Industry <BR>3.1 Current Development <BR>3.1.1 Status Quo <BR>3.1.2 Development in 2009<BR>3.2 Export &amp; Import <BR>3.2.1 Import <BR>3.2.2 Export <BR>3.2.3 Export Predicament</P> <P>4. Related Industries <BR>4.1 Plastic Industry <BR>4.2 Cartoon &amp; Animation Industry<BR>4.3 Game Industry </P> <P>5. Sub-industries <BR>5.1 Plush Toy <BR>5.1.1 Overview <BR>5.1.2 Development Predicament of China Plush Toy Industry<BR>5.2 Wooden Toy <BR>5.2.1 Status Quo <BR>5.2.2 Market Demand <BR>5.3 Plastic Toy <BR>5.3.1 Overview of China Plastic Toy Industry <BR>5.3.2 Export of Chinese Plastic Toys <BR>5.3.3 Development Predicament of China Plastic Toy Industry<BR>5.4 Electronic Toy <BR>5.4.1 Popular Intelligent Electronic Toy<BR>5.4.2 Development of Electric Plush Toy<BR>5.4.3 Influence of RoHS Directive on China Electronic Toy Industry <BR>5.5 Intellectual Toy <BR>5.5.1 Mainstream Status <BR>5.5.2 Industry Standard<BR>5.5.3 Huge Market Potential </P> <P>6. Key Toy Enterprises in China <BR>6.1 Guangdong Alpha Animation and Culture Co., Ltd.<BR>6.1.1 Profile <BR>6.1.2 Operation <BR>6.1.3 Strategy <BR>6.2 Xinghui Auto Model Co., Ltd. <BR>6.2.1 Profile <BR>6.2.2 Operation <BR>6.3 Goldlok Toys Holdings (Guangdong) Co., Ltd.<BR>6.3.1 Profile <BR>6.3.2 Operation <BR>6.4 Lung Cheong International Holdings Limited<BR>6.4.1 Profile <BR>6.4.2 Operation <BR>6.5 Jiangsu Goodbaby Group<BR>6.6 Lerado Group<BR>6.6.1 Profile <BR>6.6.2 Operation <BR>6.7 Intex Toys<BR>6.7.1 Profile <BR>6.7.2 Operation <BR>6.8 Guangdong Huawei Toys Craft Co., Ltd.<BR>6.8.1 Profile <BR>6.8.2 Operation </P> <P>7. Key Toy Enterprises Overseas <BR>7.1 Mattel<BR>7.1.1 Profile <BR>7.1.2 Operation <BR>7.2 Hasbro <BR>7.2.1 Profile <BR>7.2.2 Operation <BR>7.3 Takara Tomy<BR>7.3.1 Profile <BR>7.3.2 Operation <BR>7.4 LEGO<BR>7.4.1 Profile<BR>7.4.2 Operation <BR>7.5 BANDAI NAMCO<BR>7.5.1 Profile <BR>7.5.2 Operation </P> <P>8. Development Trend of Chinese Toy Market </P> <P><BR>Selected Charts&nbsp;Global Toy Sales, 2006-2010 <BR>Global Toy Market Sales (by Region), 2009 <BR>Global Toy Market Sales, 2008-2009 <BR>Global Toy Sales Structure (by Region), 2007-2009 <BR>Sales of Toys in the USA, 2003-2009 <BR>Sales of Toys in the USA (by Product), 2008-2009 <BR>Import Value and Import Value from China of Toys in the USA, 2003-2008 <BR>Import Source Distribution of Toys in the USA, 2008 <BR>Export Value of American Toys, 2003-2008 <BR>Distribution of Export Destinations of American Toys, 2008 <BR>Sales of Japanese Toys, 2004-2009 <BR>Gross Industrial Output Value and Growth Rate of Chinese Toy Manufacturers, 2005-2009 <BR>Purchase Inclinations of Urban &amp; Rural Consumers in China, 2009 <BR>Annual Average Consumption of Childrens Toys in Some Countries, 2009 <BR>Gross Margin of China Toy Industry, Feb.2007- May 2010 <BR>Export Value of Chinese Toys, Jan. 2009-Dec.2009.12 <BR>Prices of the Toys Bought by Chinese Consumers, 2009 <BR>Import Value of Toys in China, 2001-2009 <BR>Export of Chinese Toys (by Product), 2000 VS 2009 <BR>Export Value and Growth Rate of Chinese Toys, 2001-2009 <BR>Distribution of Export Destinations of Chinese Toys, 2009 <BR>Distribution of Export Sources of Chinese Toys, 2009 <BR>Export Value and Growth Rate of Chinese Toys (by Product), 2009 <BR>Gross Output Value of China Plastic Industry, 2000-2009 <BR>Output and Growth Rate of Chinese Plastic Products, 2000-2009 <BR>Export &amp; Import Data of Plastic Industry, 2000-2009 <BR>Sales and Leasing Profits of Japanese Cartoon DVD, 1999-2008 <BR>Output of Domestic TV Animation, 2004-2009 <BR>Market Share of Cartoon &amp; Animation Toys of Developed Countries, 2009 <BR>Market Size of Online Games in China, 2001-2009 <BR>Number of Online Game Players in China, 2006-2009 <BR>Revenue of Top 10 Online Game Manufacturers in China, 2007-2009 <BR>Quantity of Chinese Online Games, 2006-2009&nbsp; <BR>Sales Volume and Growth Rate of TV Game Platform Hardware in China, 2007-2012 <BR>Sales Volume and Growth Rate of PSP Platform Hardware in China, 2007-2012 <BR>Export Value of Chinese Plush Toys, 2004-2009 <BR>Distribution of Export Destinations of Chinese Plush Toys, 2009 <BR>Partial Export Destinations and Export Value of Plush Toys, Jan.-Nov. 2009 <BR>Import Sources of Wooden Toys in the USA, 2009 <BR>Import Sources of Wooden Toys in Britain, 2009 <BR>Distribution of Export Destinations of Chinese Plastic Toys, 2008 <BR>Import Source Distribution of Plastic Toys in the USA, 2008 <BR>Import Source Distribution of Plastic Toys in Germany, 2008 <BR>Export Destinations and Export Value of Chinese Intellectual Toys, 2008-2009 <BR>Major Export Destinations and Export Value of Chinese Intellectual Toys, Jan.-Nov.2009 <BR>Operating Income and Net Profit of Alpha Animation, 2007-2010Q1 <BR>Operating Income and Growth Rate of Alpha Animation (by Product), 2009 <BR>Operating Income and Growth Rate of Alpha Animation (by Product), 2007-2009 <BR>Revenue Structure of Alpha Animation (by Region), 2006-2009 <BR>Gross Margin of Alpha Animation (by Business), 2007-2009 <BR>Revenue from Cartoon Toys and Its Proportion of Alpha Animation, 2006-2009 <BR>Operating Income and Net Profit of Xinghui Auto Model, 2007-2010Q1 <BR>Operating Income and Growth Rate of Xinghui Auto Model (by Product), 2009 <BR>Revenue Structure of Xinghui Auto Model (by Product), 2006-2009 <BR>Proportion of Revenue from Model Cars of Xinghui Auto Model, 2006-2009 <BR>Gross Margin of Xinghui Auto Model, 2006-2009 <BR>Revenue Structure of Xinghui Auto Model (by Region), 2006-2009 <BR>Authorized Brands Obtained by Xinghui Auto Model <BR>Operating Income and Net Profit of Goldlok Toys, 2007-2010Q1 <BR>Operating Income Structure of Goldlok Toys (by Product), 2008-2009 <BR>Operating Income Proportion of Goldlok Toys (by Region), 2008-2009 <BR>Segmented Market Competition of Goldlok Toys, 2009 <BR>Revenue Structure of Goldlok Toys by Sales Channel, 2006-2009 <BR>Gross Profit of Lung Cheong International, 2007-2009 <BR>Revenue Structure of Lung Cheong International (by Region), 2007-2009 <BR>Revenue Structure of Lung Cheong International (by Product), 2007-2009 <BR>Operating Income of Lerado Group, 2006-2009 <BR>Revenue Structure of Lerado Group (by Business), 2008-2009 <BR>Operating Income of Dongguan Intex Toys, 2007-2008 <BR>Operating Income and Net Profit of Mattel, 2006-2009 <BR>Revenue Structure of Mattel (by Region), 2007-2009 <BR>Revenue Structure of Mattel (by Product), 2007-2009 <BR>Operating Income of Hasbro, 2001-2009 <BR>Operating Income of Hasbro (by Product), 2007-2009 <BR>Operating Income of Hasbro (by Region), 2007-2009 <BR>Operating Income of Tomy, FY2007-FY2010 <BR>Operating Income of Tomy (by Region), FY2008-FY2009 <BR>Revenue Structure of Tomy (by Product), FY2009 <BR>Operating Income of LEGO Group, 2005-2009 <BR>Net Profit of LEGO Group, 2005-2009 <BR>Sales and Gross Profit of BANDAI, FY2006-FY2010 <BR>Sales of BANDAI (by Product), FY2008-FY2010 <BR>Sales of BANDAI (by Region), FY2006-FY2010 </P> <P>&nbsp;</P></font><br /> </p></td> </tr> </table></td> </tr> </table></td> </tr> </table></td> <td width="1" align="left" valign="top"></td> <td width="250" align="right" valign="top"> <table width="250" height="73" border="0" cellpadding="0" cellspacing="0" class="kuang3"> <tr> <td width="250" height="71" align="left" valign="top" background="images/jian3.gif"> <form id="form1" name="form1" method="post" action="/search.asp"> <table width="240" border="0" align="right" cellpadding="0" cellspacing="0"> <tr> <td width="219" height="27"><table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="19%"></td> <td width="81%">Quick Search</td> </tr> </table></td> <td width="43"></td> </tr> <tr> <td height="30"><table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="19%" height="25"></td> <td width="81%" valign="middle"><label> <input name="keyword" 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