ÿþ<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <title>China Advertising Industry Report, 2009-2010-Report-Market Report</title> <link href="/css/w.css" rel="stylesheet" type="text/css" /></head> <body> <table width="780" height="67" border="0" align="center" cellpadding="0" cellspacing="0" background="/images/1bg.jpg" bgcolor="#D0DDED"> <tr background="#D0DDED"> <td height="67" valign="bottom"><table width="780" height="60" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td width="262" align="left" valign="bottom"><a href="http://en.chinabgao.com/"><img src="/images/loge.gif" width="162" height="41" hspace="46" vspace="10" border="0" /></a></td> <td width="17"></td> <td width="501" align="right" valign="middle"><table width="485" border="0" align="left" cellpadding="0" cellspacing="0"> <tr> <td width="91" height="31" class="dao01"><a href="/">Home</a></td> <td width="92" class="dao01"><a href="/about-us.asp">About Us</a></td> <td width="91" class="dao01"><a href="/services.asp">Services</a></td> <td width="96" class="dao01"><a href="/contact-us.asp">Contact Us</a></td> <td width="75" class="zi"><a href="http://www.chinabgao.com/">-N‡eHr</a></td> </tr> </table></td> </tr> </table></td> </tr> </table> <table width="780" height="170" border="0" align="center" cellpadding="0" cellspacing="0"> <td height="168" valign="top"><img src="/images/bg.jpg" width="780" height="168" /></td> </tr> </table> <table width="780" height="6" border="0" align="center" cellpadding="0" cellspacing="0" background="/images/jian.gif"> <tr> <td></td> </tr> </table> <table width="780" height="25" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td bgcolor="#FFFFFF" style="padding-left:5px;padding-right:5px;"> You are here:<a href="/">Home</a> >> <a href='/media/'>Media & Advertisement</a> &gt;&gt; China Advertising Industry Report, 2009-2010 </td> </tr> </table> <table width="780" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td width="530" align="center" valign="top"><table width="100%" border="0" cellpadding="0" cellspacing="0"> <tr> <td width="100%" align="left" valign="top" bgcolor="#F4FEFF" class="kuang1"><table width="100%" border="0" align="center" cellpadding="0" cellspacing="0" class="kuang"> <tr> <td align="left" valign="top"><table width="98%" height="27" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td align="center" valign="middle" height="10"></td> </tr> <tr> <td align="center" valign="middle"><h1>China Advertising Industry Report, 2009-2010</h1></td> </tr> <tr> <td align="center" valign="middle" height="28">No:yb10-1461 &nbsp;&nbsp;<a href="http://en.chinabgao.com/">China Report Hall</a>&nbsp;&nbsp; [<a href="javascript:self.print();">Print</a>] &nbsp;&nbsp;[<a href="mailto:?subject=[China Report Hall]China Advertising Industry Report, 2009-2010&body=I[China Report Hall]see the China Advertising Industry Report, 2009-2010 This report recommended special to you http://en.chinabgao.com/report/reports/201006/7/1461.html" target="_blank">Recommend to friend</a>]</td> </tr> <tr> <td align="left" valign="middle" height="20"><p>[Report Title]: <a title="China Advertising Industry Report, 2009-2010">China Advertising Industry Report, 2009-2010</a></p></td> </tr> <tr> <td align="left" valign="middle" height="20"><p>[Keywords]: Advertising Industry</p></td> </tr> <tr><td height="20" colspan="2"><p>[Date]: May 2010</p></td></tr> <tr><td height="20" colspan="2"><p>[Delivery]: EMAIL electronic version or EMS Speedpost</p></td></tr> <tr><td height="20" colspan="2"><p>[Paginated]: Pages 91</p></td></tr> <tr> <td align="left" valign="middle" height="20"><p>[Price]:<font color="#FF0000">Hardcopy 1800 USD Electronic 1900 USD Enterprisewide 2900 USD</font></p></td> </tr> <tr> <td align="left" valign="middle" height="20"><p><font color="#FF0000">[Telephone Order]:<strong>0592-5337135/5337136</strong> &nbsp;&nbsp;<a href="/order.asp?pageno=1461" target="_blank" class="M"><img src="/images/dg.gif" width="15" height="15" border="0" /> <strong><u>Online Order</u></strong></a></font></p></td> </tr> <tr> <td height="20" align="center" valign="middle"><p><font color="#FF0000">[Report Contents]</font></a></p></td> </tr> <tr> <td align="left" valign="middle"><p><br /> <font color="#000000"><P>&nbsp;&nbsp;<BR>1 Development Environment of China Advertising Industry <BR>1.1 Economic Development <BR>1.2 Policies &amp; Regulations</P> <P>2 Review of the Advertising Industry in 2009<BR>2.1 Advertising Market Overview<BR>2.1.1 Overall Market Size <BR>2.1.2 Change in Advertising Media Structure<BR>2.2 Current Development of Advertising Industry <BR>2.2.1 Advertising Investment of Various Industries, 2009 <BR>2.2.2 Problems</P> <P>3 Analysis of Online Advertising Market in 2009<BR>3.1 Status Quo of Online Advertising <BR>3.2 Forecast of Market Scale, 2009-2010<BR>3.3 Management Pattern&nbsp; <BR>3.4 Market Segmentation Trend <BR>3.5 Chinas Brand Advertisers in 2009<BR>3.6 Advantages and Characteristics<BR>3.7 Ranking of Chinas Major Media by Revenue <BR>3.8 Sina <BR>3.9 Sohu <BR>3.10 Tencent <BR>3.11 Netease</P> <P>4 Analysis of Search Engine Advertising Market in 2009<BR>4.1 Status Quo<BR>4.2 Baidu <BR>4.3 Google </P> <P>5 Analysis of Newspaper and Periodical Advertising Market in 2009<BR>5.1 Newspaper and Periodical Advertising Market<BR>5.2 Xinhua Media <BR>5.3 B-Ray Media</P> <P>6 Analysis of Outdoor Advertising Market in 2009<BR>6.1 Status Quo and Characteristics <BR>6.2 Beijing Bashi Media<BR>6.3 Vision China Media<BR>6.4 Air Media <BR>6.5 Focus Media <BR>6.6 Tulip Mega Media</P> <P>7 Analysis of TV Advertising Market in 2009<BR>7.1 Overview <BR>7.2 Key Industries Maintain TV Advertising <BR>7.3 Development Trend<BR>7.4 Advertising Discrepancies of TV Stations at Various Levels in China <BR>7.5 China Television Media (CTV Media)<BR>7.6 Gehua CATV </P> <P>8 Analysis of Radio Advertising Market in 2009<BR>8.1 Features of Radio Advertising<BR>8.2 Development <BR>8.3 Typical Company Analysis-Yuan Chuan Radio Advertising </P> <P>9 Analysis of Wireless Advertising Market in 2009 <BR>9.1 Development <BR>9.2 SWOT Analysis of Cell Phone Media Advertising&nbsp; <BR>9.3 Profit Analysis of Wireless Advertising <BR>9.4 Typical Company Analysis- Linktone<BR>&nbsp; <BR>10 Forecast of China Advertising Market in 2010 </P> <P><BR>Selected Charts&nbsp;<BR>Growth of Chinas GNP, 2001-2009<BR>Analysis of Chinas Fixed Assets Investment, 2001-2009<BR>Growth Rate of Advertising Market, Total Volume VS GDP, 2003-2010E<BR>Market Size &amp; Share of Top 6 Media in China Advertising Industry, 2009<BR>Market Trend of China Online Advertising, 2007-2010<BR>Advertisers Launching Online Hard-sell Advertisements and Quantity of Brands, 2008-2009<BR>The Namelist of Top 10 Advertisers by Advertising Expenses (TV/Newspaper/Magazine), 2009<BR>Telecommunication Advertising Expenses of Top 3 Operators, 2008-2009 <BR>Annual Growth Rate of 3 Types of Internet Accesses, 2009<BR>China GDP Business Climate Index and Changes in the Number of Brand Online Advertisers, 2009Q1-2009Q4 <BR>Market Size and Growth Rate of China Online Advertising, 2005-2013E<BR>Market Share of Major Media in China Online Advertising Market, 2009<BR>Online Advertising Operating Revenue of Major Media in China Online Advertising Market, 2005-2009<BR>Segmented Market Size and Growth Rate of China Online Advertising, 2005-2013E<BR>Launching Expenses of China Brand Networks, 2002-2009<BR>Advertiser Quantity of China Brand Networks, 2002-2009<BR>Top 20 Industries of China Brand Online Advertising by Expenses, 2009<BR>Online Advertising Operating Revenue of Key Media in China Online Advertising Market, 2009<BR>Operating Data of Sina, 2008Q4-2009Q4<BR>Operating Data of Sohu, 2009Q4-2010Q1<BR>Operating Data of Sohus Advertising Business, 2006Q1-2009Q4<BR>Operating Data of Tencent, 2005-2009<BR>Operating Data of Netease, 2008Q4-2009Q4<BR>Advertising Operating Data of Netease, 2007Q4-2009Q4<BR>Model of Factors Influencing Operating Revenue of Search Engines <BR>Market Size of China Search Engine, 2002-2013E<BR>Proportion of China Search Engine Market Size in Total Market Size of Online Advertising, 2002-2013E<BR>Operating Revenue Proportion of China Search Engine Market, 2003-2009<BR>Operating Revenue Growth of Baidu, 2006Q2-2010Q1<BR>Operating Data of Baidu, 2009Q1-2010Q1<BR>Operating Data of Google, 2009Q1-2010Q1<BR>Top 10 Newspaper Media by Advertising Expenses in China, 2009<BR>Top 10 Magazine Media by Advertising Expenses in China, 2009<BR>Operating Data of Xinhua Media, 2007-2009<BR>Organization Chart of CTV Media Shareholders <BR>Main Business Revenue of Xinhua Media by Industry/Product, 2009<BR>Main Business Revenue of Xinhua Media by Region, 2009<BR>Operating Data of B-Ray Media, 2009Q1-2010Q1<BR>Advertising Share of Outdoor Video Media, 2008-2009<BR>Trend of Taking Public Vehicles <BR>Operating Data of Beijing Bashi Media, 2007-2010Q1<BR>Main Business Revenue of Beijing Bashi Media by Industry/Product, 2009<BR>Old Collaboration Plan of Beijing Bashi Media and Advertising Agents<BR>New Collaboration Plan of Beijing Bashi Media and Advertising Agents (2010-2016)<BR>Operating Data of Vision China Media, 2008Q4-2009Q4<BR>Operating Data of Air Media, 2008Q4-2009Q4<BR>Operating Data of Airport Digital Frame of Air Media, 2008Q1-2010Q1<BR>Operating Data of Airplane Digital TV Screen of Air Media, 2008Q1-2010Q1<BR>Operating Data of Airport Digital TV Screen of Air Media, 2008Q1-2010Q1<BR>Operating Data of Focus Media, 2008Q4-2009Q4<BR>Quantity of LED Screens in 15 Cities of Tulip Mega Media <BR>TV Population, CATV &amp; DTV Subscriber Numbers, 2009<BR>Top 10 Brands of China TV Media by Advertising Expenses, 2009<BR>Growth in Advertising Rate of Various Channels, 2010 (30 Version)<BR>Growth in Advertising Rate of Various Time Slots, 2010 (30 Version)<BR>Price Markup of CCTV Advertising <BR>Price Markup of Satellite TV Advertising <BR>Operating Data of CTV Media, 2007-2010Q1<BR>Organization Chart of CTV Media Shareholders<BR>Main Business Revenue of CTV Media by Industry/Product, 2009<BR>Main Business Revenue of CTV Media by Region, 2009<BR>Operating Data of Gehua CATV, 2007-2010Q1<BR>Business Revenue of Gehua CATV by Industry, 2009<BR>National Market Share of Radio Stations at Various Levels, 2009<BR>Annual Growth Rate of Top 3 Applications of Internet Access by Cell Phone, 2009<BR>Operating Revenue of Linktone, 2007Q1-2009Q4<BR>Operating Data of Linktone, 2008Q3-2009Q3</P> <P><BR>&nbsp;</P></font><br /> </p></td> </tr> </table></td> </tr> </table></td> </tr> </table></td> <td width="1" align="left" valign="top"></td> <td width="250" align="right" valign="top"> <table width="250" height="73" border="0" cellpadding="0" cellspacing="0" class="kuang3"> <tr> <td width="250" height="71" align="left" valign="top" background="images/jian3.gif"> <form id="form1" name="form1" method="post" action="/search.asp"> <table width="240" border="0" align="right" cellpadding="0" cellspacing="0"> <tr> <td width="219" height="27"><table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="19%"></td> <td width="81%">Quick Search</td> </tr> </table></td> <td width="43"></td> </tr> <tr> <td height="30"><table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="19%" height="25"></td> <td width="81%" valign="middle"><label> <input name="keyword" type="text" size="20" maxlength="20" /> </label></td> </tr> </table></td> <td><label> <input type="image" name="imageField" src="/images/go.jpg" /> </label></td> </tr> </table> </form> </td> </tr> </table> <table width="250" border="0" cellspacing="0" cellpadding="0"> <tr> <td height="22" align="left" valign="middle" class="kuang4">New reopts </td> </tr> </table> <table width="250" border="0" cellpadding="0" cellspacing="0"> <tr> <td width="250" height="323" align="center" valign="top" class="kuang5"> <table width="248" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="31"></td> <td width="257"></td> </tr> <tr><td height="20" colspan="2" align="left" valign="middle" style="padding-left:3px;">·&nbsp;<a href="/report/reports/200910/16/1226.html" target="_blank" title="Report on Chinese Pet Food Industry from 2008 to 2012"><font color=""><u>Report on Chinese Pet Food Industry from 2008 to 2012&nbsp;<span class=time>(2009-10-16)</span></u></font></a></td></tr><tr><td height="5" colspan="2"></td></tr><tr><td height="20" colspan="2" align="left" valign="middle" style="padding-left:3px;">·&nbsp;<a href="/report/reports/200910/16/1225.html" target="_blank" title="Report on Chinese Newspapers Industry from 2008 to 2012"><font color=""><u>Report on Chinese Newspapers Industry from 2008 to 2012&nbsp;<span class=time>(2009-10-16)</span></u></font></a></td></tr><tr><td height="5" colspan="2"></td></tr><tr><td height="20" colspan="2" align="left" valign="middle" style="padding-left:3px;">·&nbsp;<a href="/report/reports/200801/2/114.html" target="_blank" title="2006-2007 Annual Report on the Development of China's Creative Industry"><font color=""><u>2006-2007 Annual Report on the Development of China's Creative Industry&nbsp;<span class=time>(2008-1-2)</span></u></font></a></td></tr><tr><td height="5" colspan="2"></td></tr><tr><td height="20" colspan="2" align="left" valign="middle" style="padding-left:3px;">·&nbsp;<a href="/report/reports/200707/11/5.html" target="_blank" title="Research on IT Applications and Developing Trend in China Natural Gas Industry from 2004 to 2009"><font color=""><u>Research on IT Applications and Developing Trend in China Natural Gas Industry from 2004 to 2009&nbsp;<span class=time>(2007-7-11)</span></u></font></a></td></tr><tr><td height="5" colspan="2"></td></tr> </table> </td> </tr> </table> </td> </tr> </table> <table width="780" height="100" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td height="107" align="center" valign="middle" background="/images/hou1.gif"><p><label>&copy;</label>2008 China Report Hall. 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