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are here:<a href="/">Home</a> >> <a href='/food/'>Beverage & Food </a> &gt;&gt; Development analysis and prediction report on global infant milk power industry in 2010-2015 </td> </tr> </table> <table width="780" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td width="530" align="center" valign="top"><table width="100%" border="0" cellpadding="0" cellspacing="0"> <tr> <td width="100%" align="left" valign="top" bgcolor="#F4FEFF" class="kuang1"><table width="100%" border="0" align="center" cellpadding="0" cellspacing="0" class="kuang"> <tr> <td align="left" valign="top"><table width="98%" height="27" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td align="center" valign="middle" height="10"></td> </tr> <tr> <td align="center" valign="middle"><h1>Development analysis and prediction report on global infant milk power industry in 2010-2015</h1></td> </tr> <tr> <td align="center" valign="middle" height="28">No:yb10-1449 &nbsp;&nbsp;<a href="http://en.chinabgao.com/">China Report Hall</a>&nbsp;&nbsp; [<a href="javascript:self.print();">Print</a>] &nbsp;&nbsp;[<a href="mailto:?subject=[China Report Hall]Development analysis and prediction report on global infant milk power industry in 2010-2015&body=I[China Report Hall]see the Development analysis and prediction report on global infant milk power industry in 2010-2015 This report recommended special to you http://en.chinabgao.com/report/reports/201005/20/1449.html" target="_blank">Recommend to friend</a>]</td> </tr> <tr> <td align="left" valign="middle" height="20"><p>[Report Title]: <a title="Development analysis and prediction report on global infant milk power industry in 2010-2015">Development analysis and prediction report on global infant milk power industry in 2010-2015</a></p></td> </tr> <tr> <td align="left" valign="middle" height="20"><p>[Keywords]: infant milk power industry</p></td> </tr> <tr><td height="20" colspan="2"><p>[Date]: May 2010</p></td></tr> <tr><td height="20" colspan="2"><p>[Delivery]: EMAIL electronic version or EMS Speedpost</p></td></tr> <tr><td height="20" colspan="2"><p>[Words]: Pages 145</p></td></tr> <tr><td height="20" colspan="2"><p>[charts]: 84</p></td></tr> <tr> <td align="left" valign="middle" height="20"><p>[Price]:<font color="#FF0000">Hardcopy 3000 USD Electronic 3150 USD Enterprisewide 3300 USD</font></p></td> </tr> <tr> <td align="left" valign="middle" height="20"><p><font color="#FF0000">[Telephone Order]:<strong>0592-5337135/5337136</strong> &nbsp;&nbsp;<a href="/order.asp?pageno=1449" target="_blank" class="M"><img src="/images/dg.gif" width="15" height="15" border="0" /> <strong><u>Online Order</u></strong></a></font></p></td> </tr> <tr> <td height="20" align="center" valign="middle"><p><font color="#FF0000">[Report Contents]</font></a></p></td> </tr> <tr> <td align="left" valign="middle"><p><br /> <font color="#000000"><P>&nbsp;<BR>Chapter One Development summary of infant milk power industry&nbsp;1<BR>Section One Definition and classification of milk power&nbsp;1<BR>First, definition of milk power&nbsp;1<BR>Second, classification of milk power&nbsp;1<BR>Section Two Definition and characteristic of infant milk power&nbsp;2<BR>First, definition of infant milk power&nbsp;2<BR>Second, characteristic of infant milk power&nbsp;2<BR>Section Three Development summary of milk power industry&nbsp;3<BR>First, compositions and products characteristics of milk power&nbsp;3<BR>Second, difference of ordinary milk power and formula milk powder&nbsp;5</P> <P>Chapter Two Development analysis of global infant milk power market&nbsp;7<BR>Section One Development analysis of world infant milk power market&nbsp;7<BR>First, market pattern of global infant milk power&nbsp;7<BR>Second, price analysis of global milk power in 2010&nbsp;7<BR>Third, raw materials price analysis of international milk power in 2010&nbsp;8<BR>Section Two Infant milk power market analysis of some countries in 2008-2009&nbsp;8<BR>First, South Korea&nbsp;8<BR>Second, U.S.A.&nbsp;8<BR>Third, Germany&nbsp;9<BR>Fourth, Holland&nbsp;10<BR>Fifth, Indonesia&nbsp;10</P> <P>Chapter Three Current situation of the development of infant milk power industry&nbsp;11<BR>Section One Current situation of infant milk power market of our country&nbsp;11<BR>First, market overview of infant milk power of our country&nbsp;11<BR>Second, market scale of infant milk power of our country&nbsp;11<BR>Section Two Market situation of domestic infant milk power of 2009&nbsp;12<BR>First, sales volume of domestic infant milk power of the first half of 2009&nbsp;12<BR>Second, development situation of domestic infant milk power market of 2009&nbsp;13<BR>Section Three Development analysis of infant milk power market of our country of 2010&nbsp;14<BR>First, development of domestic infant milk power market of 2010&nbsp;14<BR>Second, development suggestion of domestic infant milk power market in 2010&nbsp;15<BR>Section Four Existing problem of infant milk power of our country&nbsp;16<BR>First, production domesticization analysis of foreign milk power&nbsp;16<BR>Second, subsequent influence analysis of milk power incident&nbsp;17<BR>Third, the existing problem of development of domestic milk power&nbsp;18</P> <P>Chapter Four Investigation and analysis of infant milk power market&nbsp;21<BR>Section One Investigation and analysis of infant formula milk powder market&nbsp;21<BR>First, purpose and target of investigation&nbsp;21<BR>Second, result analysis of investigation&nbsp;21<BR>Section Two Environmental evaluation of consumption&nbsp;31<BR>First, consumers look forward to the safety assurance of quality in milk power market&nbsp;31<BR>Second, parents whose child is 0-4 years old experience stronger about product quality and price&nbsp;32<BR>Section Three Investigation and analysis of infant formula milk powder market in 2009&nbsp;34<BR>First, price analysis of infant formula milk powder market of 2009&nbsp;34<BR>Second, quality situation of China infant formula milk powder market&nbsp;34<BR>Third, produce formula milk powder and should set up the threshold&nbsp;35<BR>Fourth, formula milk powder regards breast milk as the standard&nbsp;35<BR>Fifth, price analysis of imported infant milk power&nbsp;36</P> <P>Chapter Five Economical operation analysis of liquid milk products manufacturing industry&nbsp;37<BR>Section One Economical operation analysis of liquid milk products manufacturing industry in 2008-2009&nbsp;37<BR>First, economic indicator of liquid milk products manufacturing industry in 2008&nbsp;37<BR>Second, economic indicator of liquid milk products manufacturing industry in 2009&nbsp;39<BR>Section Two Operation analysis of liquid milk products manufacturing company in 2009&nbsp;40<BR>First, competitiveness index analysis of liquid milk products manufacturing company of 2009&nbsp;40<BR>Second, popular index analysis of products of liquid milk products manufacturing company of 2009&nbsp;41<BR>Third, market share analysis of liquid milk products manufacturing company of 2009&nbsp;42</P> <P>Chapter Six Imports and exports analysis of infant milk power industry&nbsp;43<BR>Section One Imports and exports analysis of dairy of 2008-2009&nbsp;43<BR>Firsth, exports analysis of dairy of our country in the first quarter of 2008-2009&nbsp;43<BR>Second, imports and exports analysis of dairy of the first half of 2009&nbsp;44<BR>Section Two Imports and exports analysis of milk power in 2008-2009&nbsp;46<BR>First, imports and exports analysis of milk power in 2008&nbsp;46<BR>Second, imports and exports analysis of milk power of 2009&nbsp;47<BR>Third, imports situation of infant dairy in 2009&nbsp;48</P> <P>Chapter Seven Development analysis of milk power industry of our country&nbsp;50<BR>Section One Current situation analysis of milk power industry of our country&nbsp;50<BR>First, situation analysis of milk power market&nbsp;50<BR>Second, quality analysis of milk power of our country&nbsp;50<BR>Third, characteristic of milk power market of our country&nbsp;51<BR>Section Two Analysis that foreign milk power impact on milk power industry of our country&nbsp;52<BR>First, imported milk power restrain the milk industry of our country from developing&nbsp;52<BR>Second, situation that foreign enterprises fight for China milk power market&nbsp;52<BR>Third, European foreign milk power develop towards localization&nbsp;53<BR>Section Three Development analysis of milk power market of our country&nbsp;53<BR>First, development state of milk power market of 2009&nbsp;53<BR>Second, development state of milk power market of 2010&nbsp;54<BR>Third, network marketing analysis of milk power of 2010&nbsp;54<BR>Section Four Market development analysis of milk power enterprise of our country&nbsp;56<BR>First, competitiveness analysis of China milk power enterprises of 2009&nbsp;56<BR>Second, popular situation analysis of China milk power enterprises of 2009&nbsp;57<BR>Third, market share analysis of China milk power enterprises of 2009&nbsp;58</P> <P>Chapter Eight Consumption market analysis of infant milk power industry&nbsp;59<BR>Section One Consumer income analysis of Chinese infant milk power&nbsp;59<BR>First, population scale analysis&nbsp;59<BR>Second, age composition analysis&nbsp;59<BR>Third, structural analysis of education&nbsp;60<BR>Fourth, income level of resident of our country&nbsp;60<BR>Fifth, confidence index analysis of consumer of our country&nbsp;61<BR>Section Two Overall appraisal of infant and pre-school children's market comsupton environment&nbsp;61<BR>First, security make consumers perplex most&nbsp;61<BR>Second, consumer's trust on infant milk power&nbsp;62<BR>Section Three Brand occupation rate and prestige degree of infant milk power&nbsp;63<BR>First, brand occupation rate&nbsp;63<BR>Second, brand prestige degree&nbsp;65<BR>Third, brand satisfaction&nbsp;68<BR>Section Four Consumer behavior preference of infant milk power&nbsp;68<BR>First, main consideration that consumers buy milk power&nbsp;68<BR>Second, brand which consumer's colony pays close attention to&nbsp;69</P> <P>Chapter Nine Marketing analysis of infant milk power industry&nbsp;71<BR>Section One Current situation of brand marketing of domestic infant milk power&nbsp;71<BR>First, marketing situation analysis of infant milk power of our country&nbsp;71<BR>Second, marketing tactics analysis of domestic milk power in 2010&nbsp;71<BR>Section Two Study of 4P combination marketing of infant milk power industry&nbsp;73<BR>First, product VS demand&nbsp;74<BR>Second, price VS value&nbsp;74<BR>Third, channel VS convenience&nbsp;76<BR>Fourth, promotion VS and communication&nbsp;77<BR>Fifth, change of 4P combination&nbsp;79<BR>Sixth, new development of 4P&nbsp;79<BR>Seventh, cope with shifting events by sticking to a fundamental principle&nbsp;81<BR>Section Three Three kinds of successful marketing modes of infant milk power&nbsp;81<BR>First, difference marketing&nbsp;81<BR>Second, database marketing&nbsp;82<BR>Third, integrated marketing&nbsp;82</P> <P>Chapter Ten Competition analysis of infant milk power market&nbsp;83<BR>Section One Competition structure analysis of infant milk power industry&nbsp;83<BR>First, competition of existing enterprises in the trade&nbsp;83<BR>Second, the new entrant's threat&nbsp;84<BR>Third, threat of the substitute&nbsp;85<BR>Fourth, the supplier's ability of bargaining&nbsp;86<BR>Fifth, the buyer's ability of bargaining&nbsp;87<BR>Section Two Competition pattern analysis of infant milk power market of 2009&nbsp;87<BR>First, competition of infant milk power market aggravates in 2009&nbsp;87<BR>Second, competition pattern of infant milk power of 2009&nbsp;88<BR>Third, competition situation analysis of infant milk power market of 2010&nbsp;88<BR>Section Three Market competition analysis of infant milk power industry of our country&nbsp;89<BR>First, brand competition&nbsp;89<BR>Second, market competition&nbsp;89<BR>Third, competition situation of advanced infant milk power&nbsp;90<BR>Section Four Competition current situation of infant milk power of 2009&nbsp;91<BR>First, competitiveness current situation of domestic milk power industry of 2010&nbsp;91<BR>Second, milk power market's foreign brand competition situation of 2009&nbsp;94<BR>Third, milk power market's price competition situation of 2009&nbsp;95<BR>Fourth, improve the domestic milk power industry's competitiveness tactics&nbsp;95</P> <P>Chapter Eleven Main brand analysis of infant milk power&nbsp;97<BR>Section One Meadjohnson&nbsp;97<BR>First, Meadjohnson build brand by serving&nbsp;97<BR>Second, price tendency of Meadjohnson infant milk power&nbsp;97<BR>Third, market development analysis of Meadjohnson in China&nbsp;97<BR>Section Two Wyeth&nbsp;98<BR>First, brand introduction of Wyeth&nbsp;98<BR>Second, enlightenment that Wyeth brand give domestic milk power enterprises&nbsp;98<BR>Third, market trend of Wyeth milk power of 2009&nbsp;99<BR>Section Three YiLi&nbsp;99<BR>First, products advantage analysis of YiLi advanced milk power&nbsp;99<BR>Second, YiLi milk power tries hard to recommend three major crafts&nbsp;100<BR>Third, YiLi milk power fights in different parts on the top-grade market&nbsp;100<BR>Section Four MengNiu&nbsp;101<BR>First, new development pattern of MengNiu in 2009&nbsp;101<BR>Second, sales volume analysis of MengNiu dairy of 2009&nbsp;101<BR>Third, MengNiu makes industry chain of low carbon pollution-free of dairy industry&nbsp;102<BR>Section Five Wondersun&nbsp;102<BR>First, development advantage of Wondersun milk power industry in 2009&nbsp;102<BR>Second, operation analysis of Wondersun dairy industry&nbsp;102<BR>Third, Wondersun milk power market's overall arrangement analysis&nbsp;103</P> <P>Chapter Twelve Advantage enterprises analysis of infant milk power&nbsp;104<BR>Section One Meadjohnson Company&nbsp;104<BR>First, company's overview&nbsp;104<BR>Second, management theory of Meadjohnson Company&nbsp;104<BR>Third, Meadjohnson makes every effort to open up infant milk power market&nbsp;104<BR>Section Two Wyeth group&nbsp;105<BR>First, company's overview&nbsp;105<BR>Second, company's trends of 2009&nbsp;105<BR>Third, development prospect analysis of Wyeth&nbsp;105<BR>Section Three Inner Mongolia Yili Industrial Group Co., Ltd.&nbsp;106<BR>First, company's overview&nbsp;106<BR>Second, financial analysis of 2008-2009&nbsp;107<BR>Third, analysis that YiLi keeps the advantage of the competition&nbsp;113<BR>Section Four Inner Mongol MengNiu dairy industry group&nbsp;114<BR>First, company's overview&nbsp;114<BR>Second, company's management state&nbsp;115<BR>Third, company's trends of 2009&nbsp;115<BR>Section Five Nestle Company&nbsp;116<BR>First, company's overview&nbsp;116<BR>Second, company's management state&nbsp;116<BR>Third, company's developing direction&nbsp;116<BR>Section Six Bright Diary dairy industry Limited Company&nbsp;117<BR>First, company's overview&nbsp;117<BR>Second, financial analysis of 2008-2009&nbsp;117<BR>Third, company's operation analysis of 2009&nbsp;123<BR>Section Seven Analysis of other enterprises&nbsp;123<BR>First, Yashili group&nbsp;123<BR>Second, U.S.A. Abbott (Group) Corporation&nbsp;124<BR>Third, Hangzhou Beingmate Corporation (Group)&nbsp;124<BR>Fourth, Beijing Sanyuan group Co., Ltd.&nbsp;125</P> <P>Chapter Thirteen Development trend analysis of infant milk power&nbsp;126<BR>Section One Development trend analysis of infant milk power industry&nbsp;126<BR>First, the market competition is fierce day by day&nbsp;126<BR>Second, homogeneity of marketing means while the trade shuffles&nbsp;126<BR>Third, development trend of market scale of infant milk power&nbsp;128<BR>Section Two Prospect of infant milk power industry of 2009&nbsp;129<BR>First, development potentiality of consumer market of infant milk power&nbsp;129<BR>Second, infant milk power welcome natural albumen era in 2009&nbsp;130<BR>Third, market trend of infant milk power of 2009&nbsp;130</P> <P>Chapter Fourteen Investment analysis of infant milk power industry&nbsp;132<BR>Section One Investment opportunity analysis of infant milk power industry&nbsp;132<BR>First, milk power market's investment opportunity&nbsp;132<BR>Second, milk power market's development opportunity&nbsp;132<BR>Third, chance and threat that domestic milk power industry faces&nbsp;132<BR>Section Two Investment risk analysis of infant milk power industry&nbsp;133<BR>First, risk analysis which the enterprises of our country face under the financial crisis&nbsp;133<BR>Second, risk that the financial crisis brings to small and medium-sized enterprises of our country&nbsp;134<BR>Third, risk analysis that the baby feeds formula milk powder artificially&nbsp;134</P> <P>CHART CONTENTS<BR>Chart: Feed&nbsp; way situation of users of infant formula milk powder&nbsp;22<BR>Chart: Investigation situation of type of infant formula milk powder&nbsp;23<BR>Chart: Situation that consumers know about nutrition of infant formula milk powder&nbsp;24<BR>Chart:&nbsp; Situation that consumer select infant formula milk powder brand to use&nbsp;25<BR>Chart: The reason why consumers select brand of tinfant formula milk powder for use&nbsp;26<BR>Chart: Situation that consumer concern to function of infant formula milk powder&nbsp;27<BR>Chart: The route picture that consumers buy infant formula milk powder&nbsp;28<BR>Chart: The route that consumers understand infant formula milk powder&nbsp;29<BR>Chart: Consumer's expenses situation on infant formula milk powder&nbsp;30<BR>Chart: Situation of brand of infant formula milk powder that consumers are using&nbsp;30<BR>Chart: Appraisal on milk power market&nbsp;32<BR>Chart: Child's age difference while parents appraise milk power market&nbsp;33<BR>Chart: The difference of the family income while parents appraise milk power market&nbsp;33<BR>Chart: The city scale difference while parents appraise milk power market&nbsp;34<BR>Chart: Economic indicator of national total of liquid milk products manufacturing industry in January - December of 2008&nbsp;37<BR>Chart: Economic indicator of national total of liquid milk products manufacturing industry in January - December of 2009&nbsp;39<BR>Chart: Competitiveness index analysis of liquid milk products manufacturing company of 2009&nbsp;40<BR>Chart: Popular index analysis of products of liquid milk products manufacturing company of 2009&nbsp;41<BR>Chart: Market share analysis of liquid milk products manufacturing company of 2009&nbsp;42<BR>Chart: Export delivering value and rate of increase analysis of dairy&nbsp;43<BR>Chart: The monthly tendency picture of dairy imports of our country&nbsp;45<BR>Chart: The monthly tendency picture of dairy exports of our country&nbsp;45<BR>Chart: Imports data analysis of milk power of our country after August of 2008&nbsp;46<BR>Chart: China milk power enterprise's competitiveness index analysis of 2009&nbsp;56<BR>Chart: Popular index analysis of China milk power enterprise of 2009&nbsp;57<BR>Chart: Market share analysis of China milk power enterprises of 2009&nbsp;58<BR>Chart: Change of age composition in the population of China of 1953-2007&nbsp;59<BR>Chart: Confidence index of consumer of our country in December of 2009&nbsp;61<BR>Chart: The question that consumer feel perplexed to infant milk power at present&nbsp;62<BR>Chart: The fields that consumers worry of infant milk power&nbsp;62<BR>Chart: Brand of milk power that interviewees often buy in 2008&nbsp;63<BR>Chart: The income difference of family which often buy milk power brand in 2008&nbsp;64<BR>Chart: City scale difference which often buy milk power brand in 2008&nbsp;64<BR>Chart: Brand of milk power that is worth of trust in 2009&nbsp;65<BR>Chart: Trust proportion contrasts with occupation rate of milk power brand in 2009&nbsp;66<BR>Chart: The income difference of family while consumer trust milk power brand in 2009&nbsp;67<BR>Chart: City scale difference while consumer trust milk power brand in 2009&nbsp;67<BR>Chart: Trust respect while consumer trust milk power brand in 2009&nbsp;67<BR>Chart: Consideration that consumer buy milk power in 2009&nbsp;68<BR>Chart: Child's age difference and consideration while consumer buy milk power in 2009&nbsp;69<BR>Chart: The income difference of family and consideration while consumer buy milk power brand in 2009&nbsp;70<BR>Chart: City scale difference and consideration while consumer buy milk power brand in 2009&nbsp;70<BR>Chart: Main management form of Inner Mongolia Yili Industrial Group Co., Ltd. in the first half of 2009&nbsp;107<BR>Chart: Index of per share of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009&nbsp;108<BR>Chart: Earning capacity of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009&nbsp;109<BR>Chart: Operating capacity of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009&nbsp;109<BR>Chart: Coverage capacity of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009&nbsp;110<BR>Chart: Capital structure of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009&nbsp;110<BR>Chart: Development capacity of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009&nbsp;110<BR>Chart: Cash flow of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009&nbsp;111<BR>Chart: Revenue from main operation of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009&nbsp;111<BR>Chart: Income from main operation of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009&nbsp;111<BR>Chart: Operating profit of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009&nbsp;112<BR>Chart: Total profit of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009&nbsp;112<BR>Chart: Net profit of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009&nbsp;113<BR>Chart: Main management form of Bright Diary dairy industry Limited Company in 2009&nbsp;117<BR>Chart: Index of per share of Bright Diary dairy industry Limited Company of 2008-2009&nbsp;118<BR>Chart: Earning capacity of Bright Diary dairy industry Limited Company in 2008-2009&nbsp;119<BR>Chart: Operating capacity of Bright Diary dairy industry Limited Company in 2008-2009&nbsp;119<BR>Chart: Coverage capacity of Bright Diary dairy industry Limited Company in 2008-2009&nbsp;119<BR>Chart: Capital structure of Bright Diary dairy industry Limited Company in 2008-2009&nbsp;120<BR>Chart: Development capacity of Bright Diary dairy industry Limited Company in 2008-2009&nbsp;120<BR>Chart: Cash flow of Bright Diary dairy industry Limited Company in 2008-2009&nbsp;120<BR>Chart: Revenue from main operation of Bright Diary dairy industry Limited Company in 2008-2009&nbsp;121<BR>Chart: Income from main operation of Bright Diary dairy industry Limited Company in 2008-2009&nbsp;121<BR>Chart: Operating profit of Bright Diary dairy industry Limited Company in 2008-2009&nbsp;121<BR>Chart: Total profit of Bright Diary dairy industry Limited Company in 2008-2009&nbsp;122<BR>Chart: Net profit of Bright Diary dairy industry Limited Company in 2008-2009&nbsp;122</P></font><br /> </p></td> </tr> </table></td> </tr> </table></td> </tr> </table></td> <td width="1" 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