ÿþ<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <title>China Sporting Goods Industry Report, 2009-Report-Market Report</title> <link href="/css/w.css" rel="stylesheet" type="text/css" /></head> <body> <table width="780" height="67" border="0" align="center" cellpadding="0" cellspacing="0" background="/images/1bg.jpg" bgcolor="#D0DDED"> <tr background="#D0DDED"> <td height="67" valign="bottom"><table width="780" height="60" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td width="262" align="left" valign="bottom"><a href="http://en.chinabgao.com/"><img src="/images/loge.gif" width="162" height="41" hspace="46" vspace="10" border="0" /></a></td> <td width="17"></td> <td width="501" align="right" valign="middle"><table width="485" border="0" align="left" cellpadding="0" 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href='/other/'>Other Industries</a> &gt;&gt; China Sporting Goods Industry Report, 2009 </td> </tr> </table> <table width="780" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td width="530" align="center" valign="top"><table width="100%" border="0" cellpadding="0" cellspacing="0"> <tr> <td width="100%" align="left" valign="top" bgcolor="#F4FEFF" class="kuang1"><table width="100%" border="0" align="center" cellpadding="0" cellspacing="0" class="kuang"> <tr> <td align="left" valign="top"><table width="98%" height="27" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td align="center" valign="middle" height="10"></td> </tr> <tr> <td align="center" valign="middle"><h1>China Sporting Goods Industry Report, 2009</h1></td> </tr> <tr> <td align="center" valign="middle" height="28">No:yb09-1244 &nbsp;&nbsp;<a href="http://en.chinabgao.com/">China Report Hall</a>&nbsp;&nbsp; [<a href="javascript:self.print();">Print</a>] &nbsp;&nbsp;[<a href="mailto:?subject=[China Report Hall]China Sporting Goods Industry Report, 2009&body=I[China Report Hall]see the China Sporting Goods Industry Report, 2009 This report recommended special to you http://en.chinabgao.com/report/reports/200911/25/1244.html" target="_blank">Recommend to friend</a>]</td> </tr> <tr> <td align="left" valign="middle" height="20"><p>[Report Title]: <a title="China Sporting Goods Industry Report, 2009">China Sporting Goods Industry Report, 2009</a></p></td> </tr> <tr> <td align="left" valign="middle" height="20"><p>[Keywords]: Sporting Goods Industry</p></td> </tr> <tr><td height="20" colspan="2"><p>[Date]: Nov 2009</p></td></tr> <tr><td height="20" colspan="2"><p>[Delivery]: EMAIL electronic version or EMS Speedpost</p></td></tr> <tr><td height="20" colspan="2"><p>[Paginated]: Pages 74</p></td></tr> <tr> <td align="left" valign="middle" height="20"><p>[Price]:<font color="#FF0000">Hardcopy 1700 USD Electronic 1800 USD Enterprisewide 2700 USD</font></p></td> </tr> <tr> <td align="left" valign="middle" height="20"><p><font color="#FF0000">[Telephone Order]:<strong>0592-5337135/5337136</strong> &nbsp;&nbsp;<a href="/order.asp?pageno=1244" target="_blank" class="M"><img src="/images/dg.gif" width="15" height="15" border="0" /> <strong><u>Online Order</u></strong></a></font></p></td> </tr> <tr> <td height="20" align="center" valign="middle"><p><font color="#FF0000">[Report Contents]</font></a></p></td> </tr> <tr> <td align="left" valign="middle"><p><br /> <font color="#000000"><P><STRONG>1 Overview of Sporting Goods</STRONG><BR>1.1 Definition of Sporting Goods<BR>1.2 Development of International Sporting Goods Industry</P> <P><STRONG>2 Development of China Sporting Goods Industry</STRONG><BR>2.1 Status Quo<BR>2.2 Profitability of Brands<BR>2.3 Retail Patterns<BR>2.3.1 Retail Modes<BR>2.3.2 Retail Stores<BR>2.3.3 Retail Stores in Major Cities<BR>2.4 Competitiveness</P> <P><STRONG>3 Advertisement Release</STRONG><BR>3.1 Advertisement Release<BR>3.2 Advertising Projects and Trends of 3 Enterprises<BR>3.3 Advertising Exposure and Market Value<BR>3.4 Advertising Media<BR>3.5 Advertising Strategies<BR>3.5.1 Li Ning <BR>3.5.2 Nike <BR>3.5.3 Adidas</P> <P><STRONG>4 Market Segments</STRONG><BR>4.1 Sports Shoes<BR>4.2 Sportswear<BR>4.3 Fitness Equipment<BR>4.4 Other Sports Goods<BR>4.4.1 Bicycle<BR>4.4.2 Basketball<BR>4.4.3 Football<BR>4.4.4 Badminton<BR>4.4.5 Table Tennis<BR>4.4.6 Outdoor Sports<BR>4.4.7 Skiing<BR>4.4.8 Fishing<BR>4.4.9 Diving<BR>4.4.10 Golf</P> <P><STRONG>5 Consumers</STRONG><BR>5.1 Demand<BR>5.2 Sports Market for Teenagers<BR>5.3 Consumption Concept of Teenagers<BR>5.4 Influencing Factors<BR>5.4.1 Brand Preference<BR>5.4.2 Price<BR>5.4.3 Fashion</P> <P><STRONG>6 Major Sports Goods Companies</STRONG><BR>6.1 Li Ning<BR>6.1.1 Profile<BR>6.1.2 Operation<BR>6.1.3 Promotion Strategies<BR>6.1.4 Consumers<BR>6.1.5 Prospect<BR>6.2 Peak<BR>6.2.1 Profile<BR>6.2.2 Operation<BR>6.2.3 Brand Promotion<BR>6.2.4 Marketing Channels<BR>6.2.5 Problems in Operation<BR>6.3 Anta<BR>6.3.1 Profile<BR>6.3.2 Operation<BR>6.3.3 Trends<BR>6.4 Nike<BR>6.4.1 Profile<BR>6.4.2 Operation<BR>6.4.3 Future Development Strategies<BR>6.5 Adidas<BR>6.5.1 Profile<BR>6.5.2 Operation<BR>6.5.3 Products<BR>6.5.4 Development Plan in China<BR>6.6 China Dongxiang (Group) Co., Ltd.<BR>6.6.1 Profile<BR>6.6.2 Operation<BR>6.6.3 Brand Promotion<BR>6.7 Xtep<BR>6.7.1 Profile<BR>6.7.2 Operation<BR>6.7.3 Operation of Retail Stores<BR>6.8 361 Degrees<BR>6.8.1 Profile<BR>6.8.2 Operation<BR>6.8.3 Operation of Retail Stores<BR>6.8.4 Brand Promotion<BR>6.9 ERKE Group<BR>6.9.1 Profile<BR>6.9.2 Operation<BR>6.9.3 Brand Promotion<BR>6.10 Puma<BR>6.10.1 Profile<BR>6.10.2 Operation<BR>6.11 Mizuno<BR>6.11.1 Profile<BR>6.11.2 Operation<BR>6.11.3 Strategy Adjustment in China <BR>6.12 Other Enterprises<BR>6.12.1 Converse<BR>6.12.2 Doublestar<BR>6.12.3 DHS<BR>6.12.4 WNQ Fitness Co., Ltd.<BR>6.12.5 Shenzhen Good Family Industrial Co., Ltd.<BR>6.12.6 Taishan Sports Industry Group<BR>6.12.7 Sport100</P> <P><STRONG>7 Development Trends and Countermeasures</STRONG><BR>7.1 Development Trends<BR>7.2 Problems<BR>7.3 Countermeasures</P> <P><STRONG>Selected Charts</STRONG>&nbsp;<BR>Gross Profit Margin of Sports Brands in China, 2009 <BR>Net Profit Margin of Sports Brands in China, 2009 <BR>Number of Retail Stores of Sports Goods Companies in China, 2009<BR>Compound Growth Rate of Retail Sales Revenue of Sporting Goods in 1ST-Tier Cities of China, 2001-2008 <BR>Compound Growth Rate of Retail Sales Revenue of Sporting Goods in 2ND - and 3RD-Tier Cities of China, 2001-2008&nbsp;&nbsp; <BR>Strategies Comparison between Chinese Local and Multinational Sports Goods Enterprises <BR>Advertising Expenditures of Sports Goods Enterprises in China, 2009<BR>Advertising Promotion Projects of Li Ning, Nike and Adidas, 2008<BR>Monthly Advertisement Release of Li Ning, Nike and Adidas, 2008<BR>Ads browsing Volume of Li Ning, Nike and Adidas, 2008<BR>Advertising Media Chosen by Li Ning, Nike and Adidas, 2008<BR>Advertising Promotion Projects of Li Ning, Nike and Adidas on Sina.com, 2008<BR>Advertising Promotion Projects of Li Ning, Nike and Adidas on 163.com, 2008<BR>Advertising Promotion Projects of Li Ning, Nike and Adidas on Sohu.com, 2008<BR>China Sportswear Market Scale and Forecast, 2006-2013 <BR>China Basketball Sportswear Market Scale and Forecast by Retail Sales Revenue,2006-2013 <BR>Age Distribution of Sports Population in China<BR>Requirements on Sportswear by Age<BR>Consumers Structure in Sportswear Market<BR>Consumption Structure of Teenagers in Beijing and Shanghai <BR>Teenagers' Attitude towards Sportswear Brands<BR>Number of Sports Shoes of Famous Brands Bought by Teenagers<BR>Price of Sports Shoes Bought by Teenagers<BR>Brands of Li Ning <BR>Li Nings Business Revenue and Profit, 2005-2008 <BR>Li Nings Business Revenue and Growth Rate, 2005-H1 2009 <BR>Li Nings Profit and Growth Rate,2005-H1 2009<BR>Proportion of Li Nings Products, 2009 <BR>Li Nings Business Revenue by Brand, 2009 <BR>Li Nings Business Revenue by Region, 2009<BR>Li Nings Brand Marketing Channels, 2009 <BR>Peaks Profit, 2006-2009 <BR>Peaks Revenue by Region, 2009 <BR>Proportion of Peaks Outsourcing<BR>Peaks Average Selling Prices and Sales Volume, 2006-2009<BR>Antas Revenue and Growth Rate Forecast, 2006-2011<BR>Proportion of Antas Products, 2009<BR>Medium-term Profitability Analysis of Anta, 2008-2009<BR>Antas Revenue by Region, 2009<BR>Nikes Revenue, 2004-2008 <BR>Nikes Revenue Distribution, 2008 <BR>Adidas Revenue and Growth Rate, 2004-2008<BR>Adidas Revenue Structure, 2008<BR>Geographical Distribution of Production Places of Adidas Shoes, 2008<BR>Output of Adidas Shoes,2006-2008 <BR>Geographical Distribution of Production Places of Adidas Clothes,2008 <BR>Output of Adidas Clothes, 2006-2008 <BR>Sales Revenue of China Dongxiang (Group) Co., Ltd., 2009<BR>Sales Revenue of Kappa in China by Category, 2009<BR>Sales Revenue of Brands of China Dongxiang (Group) Co., Ltd. in Japan, 2009<BR>Retail Stores Distribution of China Dongxiang (Group) Co., Ltd., 2009 <BR>Xteps Total Revenue and Net Profit, 2007-2009 <BR>Profit of Xtep Xiamen Flagship Store, 2009<BR>Store Expansion Plans in Anhui and Hunan, 2009<BR>Business Revenue of 361 Degrees, 2006-2009<BR>Profit and Growth Rate of 361 Degrees, 2006-2009<BR>Revenue of 361 Degrees by Product, 2009<BR>Revenue of 361 Degrees by Region, 2008-2009 <BR>Number of Retail Stores, 2008-2009 <BR>Dealer Distribution of 361 Degrees, 2009<BR>ERKEs Revenue, 2008-2009 <BR>ERKE s Revenue by Product, 2009 <BR>ERKEBs Promotion Activities, 2008-2009<BR>Pumas Revenue and Profit, 2008-2009 <BR>Pumas Revenue by Region, 2009 <BR>Pumas Revenue by Product, 2009 <BR>Mizunos Revenue, 2004-2008<BR>Mizunos Revenue by Product, 2008<BR>Mizunos Revenue by Region, 2008<BR>Doublestars Revenue, 2005-2009<BR>Doublestars Profit, 2005-2009</P> <P><BR>&nbsp;</P></font><br /> 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