Chapter 1 Development environment of liquid milk industry6
Section 1 Domestic macroeconomic environment6
1. Historical track of GDP6
2. Historical track of fixed assets investment6
3. Historical track of import and export6
4. Prediction for development of Chinese macro economy in 20086
Section 2 Policies of Chinese liquid milk industry6
1. 11th Five-year Plan6
2. Encouragement policies6
3. Tax policies6
4. Investment policies6
Section 3 Michael Porters Five Forces Model of development of liquid milk industry6
1. Industry competition6
2. Bargaining power of buyers6
3. Bargaining power of sellers6
4. Threat of entry6
5. Threat of substitute6
Section 4 Main development factors influencing liquid milk industry6
Section 5 Prediction for development and trends of Chinese liquid milk industry from 2008 to 20106
Chapter 2 Production of Chinese liquid milk industry6
Section 1 Total output from 2004 to 20076
Section 2 Output structure from 2004 to 20076
Section 3 Over capacity from 2004 to 20077
Section 4 Current period inventory and product inventory from 2004 to 20077
Section 5 Production cost from 2004 to 20077
Section 6 Prediction for output from 2008 to 20107
Chapter 3 Consumption of Chinese liquid milk industry7
Section 1 Total consumption from 2004 to 20077
Section 2 Consumption features and trends from 2004 to 20077
Section 3 Disequilibrium of supply-demand from 2004 to 20077
Section 4 Satisfaction rate and potential demand from 2004 to 20077
1. Satisfaction rate7
2. Potential demand7
Section 5 Market price from 2004 to 2007]7
Section 6 Prediction for consumption from 2008 to 20107
Chapter 4 Supply-demand of Chinese liquid milk market7
Section 1 Supply-demand from 2001 to 20077
1. Supply7
2. Demand7
3. Supply-demand gap7
Section 2 Prediction for supply trends from 2008 to 20107
Section 3 Prediction for demand trends from 2008 to 20107
Section 4 Prediction for trends of supply-demand gap from 2008 to 20107
Section 5 Main factors influencing supply-demand7
Chapter 5 Import and export market of Chinese liquid milk industry7
Section 1 International trade market from 2004 to 20077
Section 2 Import and export volume from 2004 to 20077
Section 3 Related policies on domestic and foreign import and export from 2004 to 20077
Section 4 Features of import and export from 2004 to 20077
Section 5 Structure change from 2004 to 20077
Section 6 Prediction for import and export market from 2008 to 20107
Chapter 6 Market price of Chinese liquid milk industry7
Section 1 Trends of average price from 2004 to 20077
Section 2 Price trends from 2004 to 20078
Section 3 Pricing mechanism8
Section 4 Prediction for price trends from 2008 to 20108
Section 5 Prediction for price trends of major products from 2008 to 20108
Chapter 7 Regional market of Chinese liquid milk industry8
Section 1 Production in different regions from 2004 to 20078
Section 2 Consumption in different regions from 2004 to 20078
Section 3 Market price in major cities from 2004 to 20078
Section 4 Competition in different regions from 2004 to 20078
Section 5 Supply-demand trends in different regions from 2004 to 20078
Section 6 Prediction for product development in different regions from 2008 to 20108
Chapter 8 Competition pattern of Chinese liquid milk industry and enterprises8
Section 1 Main domestic and foreign enterprises from 2005 to 2007 (including development introduction, recent operation situation and etc.)8
Section 2 Summary of historical competition pattern of liquid milk industry8
1. Concentration degree8
2. Competition degree8
Section 3 Competition of liquid milk enterprises8
1. Market power of leading enterprises8
2. Competitiveness of other enterprises8
Section 4 Operation and development mode of representative enterprises8
Section 5 Recent mergers8
Section 6 SWOT analysis of development of domestic and foreign enterprises8
Section 7 Prospect of competition pattern of liquid milk industry from 2007 to 20108
1. Concentration degree8
2. Influence of competition pattern on product price8
3. Change of product competition pattern8
Chapter 9 Development of product technology of Chinese liquid milk industry8
Section 1 Development status quo9
Section 2 Technology maturity9
Section 3 Technology gap between domestic and foreign products and main factors9
Section 4 Countermeasures for improving technology9
Section 5 Comparison of production equipment of main domestic and foreign producers9
Section 6 Development trends of R & D and design9
Chapter 10 Product marketing of Chinese liquid milk industry9
Section 1 Domestic marketing mode9
Section 2 Main marketing channels9
Section 3 Advertisement and sales promotion9
Section 4 Price competition mode9
Section 5 International marketing mode9
Chapter 11 Investigation of consumer preference of Chinese liquid milk industry9
Section 1 Target consumer group9
1. Consumer preference of different income level9
2. Consumer preference of different ages9
3. Consumer preference of different regions9
Section 2 Brand market9
1. Brand Cognitive9
2. Brand preference9
3. First cognitive channel9
4. Brand purchased by customers9
5. Brand loyalty9
6. Market share9
7. Consumption concept9
Section 3 Related attitude and influence of different customers9
1. Price sensitivity9
2. Influence of brand9
3. Influence of convenience9
4. Influence of advertisement10
5. Influence of packaging10
Chapter 12 Investment risks of Chinese liquid milk industry10
Section 1 Investment opportunities from 2007 to 201010
1. Main product investment opportunities10
2. Main export investment opportunities10
3. Diversified investment opportunities10
Section 2 Prospect of investment risks of liquid milk industry from 2008 to 201010
1. Macro-control risk10
2. Industry competition risk10
3. Supply-demand fluctuation risk10
4. Technical risk10
5. Management risk10
6. Other risks10
Chapter 13 Investment suggestion of Chinese liquid milk industry10
Section 1 Investment of liquid milk industry from 2007 to 201010
1. Hot investment products10
2. Hot investment regions10
3. Hot investment ways10
Section 2 Suggestion on operation strategy of liquid milk enterprises10
1. Benchmarking of liquid milk enterprises from 2007 to 201010
1.1 Experience and reference of domestic enterprises10
1.2 Experience and reference of foreign enterprises10
Section 3 Capital operation mode of liquid milk enterprise from 2007 to 201010
1. Operation suggestion of liquid milk enterprises in domestic capital market10
1.1 M & A suggestion of liquid milk enterprises10
1.2 Selection suggestion on financing mode of liquid milk enterprises10
2. Operation suggestion of liquid milk enterprises in foreign capital market10