ÿþ<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <title>China Digital TV Market Operation Report, 2008-2009-Report-Market Report</title> <link href="/css/w.css" rel="stylesheet" type="text/css" /></head> <body> <table width="780" height="67" border="0" align="center" cellpadding="0" cellspacing="0" background="/images/1bg.jpg" bgcolor="#D0DDED"> <tr background="#D0DDED"> <td height="67" valign="bottom"><table width="780" height="60" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td width="262" align="left" valign="bottom"><a href="http://en.chinabgao.com/"><img src="/images/loge.gif" width="162" height="41" hspace="46" vspace="10" border="0" /></a></td> <td width="17"></td> <td width="501" align="right" valign="middle"><table width="485" border="0" align="left" cellpadding="0" cellspacing="0"> <tr> <td width="91" height="31" class="dao01"><a href="/">Home</a></td> <td width="92" class="dao01"><a href="/about-us.asp">About Us</a></td> <td width="91" class="dao01"><a href="/services.asp">Services</a></td> <td width="96" class="dao01"><a href="/contact-us.asp">Contact Us</a></td> <td width="75" class="zi"><a href="http://www.chinabgao.com/">-N‡eHr</a></td> </tr> </table></td> </tr> </table></td> </tr> </table> <table width="780" height="170" border="0" align="center" cellpadding="0" cellspacing="0"> <td height="168" valign="top"><img src="/images/bg.jpg" width="780" height="168" /></td> </tr> </table> <table width="780" height="6" border="0" align="center" cellpadding="0" cellspacing="0" background="/images/jian.gif"> <tr> <td></td> </tr> </table> <table width="780" height="25" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td bgcolor="#FFFFFF" style="padding-left:5px;padding-right:5px;"> You are here:<a href="/">Home</a> >> <a href='/chemicals/'>Chemicals & Petroleum</a> &gt;&gt; China Digital TV Market Operation Report, 2008-2009 </td> </tr> </table> <table width="780" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td width="530" align="center" valign="top"><table width="100%" border="0" cellpadding="0" cellspacing="0"> <tr> <td width="100%" align="left" valign="top" bgcolor="#F4FEFF" class="kuang1"><table width="100%" border="0" align="center" cellpadding="0" cellspacing="0" class="kuang"> <tr> <td align="left" valign="top"><table width="98%" height="27" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td align="center" valign="middle" height="10"></td> </tr> <tr> <td align="center" valign="middle"><h1>China Digital TV Market Operation Report, 2008-2009</h1></td> </tr> <tr> <td align="center" valign="middle" height="28">No:yb09-1087 &nbsp;&nbsp;<a href="http://en.chinabgao.com/">China Report Hall</a>&nbsp;&nbsp; [<a href="javascript:self.print();">Print</a>] &nbsp;&nbsp;[<a href="mailto:?subject=[China Report Hall]China Digital TV Market Operation Report, 2008-2009&body=I[China Report Hall]see the China Digital TV Market Operation Report, 2008-2009 This report recommended special to you http://en.chinabgao.com/report/reports/200907/16/1087.html" target="_blank">Recommend to friend</a>]</td> </tr> <tr> <td align="left" valign="middle" height="20"><p>[Report Title]: <a title="China Digital TV Market Operation Report, 2008-2009">China Digital TV Market Operation Report, 2008-2009</a></p></td> </tr> <tr> <td align="left" valign="middle" height="20"><p>[Keywords]: Digital TV Market</p></td> </tr> <tr><td height="20" colspan="2"><p>[Date]: July 2009</p></td></tr> <tr><td height="20" colspan="2"><p>[Delivery]: EMAIL electronic version or EMS Speedpost</p></td></tr> <tr><td height="20" colspan="2"><p>[Paginated]: Pages 95</p></td></tr> <tr> <td align="left" valign="middle" height="20"><p>[Price]:<font color="#FF0000">Hardcopy 1800 USD Electronic 1900 USD Enterprisewide 2600 USD</font></p></td> </tr> <tr> <td align="left" valign="middle" height="20"><p><font color="#FF0000">[Telephone Order]:<strong>0592-5337135/5337136</strong> &nbsp;&nbsp;<a href="/order.asp?pageno=1087" target="_blank" class="M"><img src="/images/dg.gif" width="15" height="15" border="0" /> <strong><u>Online Order</u></strong></a></font></p></td> </tr> <tr> <td height="20" align="center" valign="middle"><p><font color="#FF0000">[Report Contents]</font></a></p></td> </tr> <tr> <td align="left" valign="middle"><p><br /> <font color="#000000"><P><STRONG>1. Overview of China DTV Market Operation</STRONG><BR>1.1 Development Profile<BR>1.2 Classification of TV Operation Modes<BR>1.2.1 Analog TV and Digital TV<BR>1.2.2 Free TV &amp; Pay-TV<BR>1.2.3 Satellite, cable and Terrestrial TV<BR>1.2.4 HDTV &amp; SDTV<BR>1.3 Developments of Segmented TV Markets <BR>1.3.1 Cable TV<BR>1.3.2 Satellite TV<BR>1.3.3 Terrestrial (Wireless) TV</P> <P><STRONG>2. Policies on DTV Development in China</STRONG><BR>2.1 DTV Development Plan and Relevant Policies <BR>2.1.1 The Tenth Five-year Plan and Perspective Plan by 2010 of Radio Film and Television <BR>Technology<BR>2.1.2 The Timetable for Transition of CATV to DTV<BR>2.1.3 Notice on Further Improving Work on Village to Village TV Coverage in New Era by General Office of the State Council<BR>2.1.4 Notice on Management of Satellite Receiving Facilities Involving in Village to Village TV Coverage by Office of SARFT<BR>2.2 Related Policies to DTV Technology <BR>2.3 DTV Operation Related Policies<BR>2.3.1 Notice on Taxation Polices on Village to Village TV Coverage by Ministry of Finance and SAT<BR>2.3.2 Notice on Further Strengthening and Standardizing Digitalization of Cable TV by SARFT<BR>2.3.3 Notice on Strengthening Management of Automotive and In-building Public Audio-visual Equipments&nbsp;&nbsp; <BR>2.4 Investment policies<BR>2.4.1 Suggestions on Stimulating Development of Radio, Film and Television Industry<BR>2.4.2 Decisions on the Non-public capital Entry into Cultural Industry by the State Council<BR>2.4.3 Polices on Encouraging Development of Digital TV Industry</P> <P><STRONG>3. Operating Mode of DTV Market</STRONG><BR>3.1 DTV Operation Pattern<BR>3.2 Cable DTV Operation <BR>3.2.1 Development Overview<BR>3.2.2 Businesses<BR>3.2.3 Profit Model<BR>3.2.4 Pricing <BR>3.2.5 Promotion Pattern<BR>3.3 Terrestrial DTV operation<BR>3.3.1 Overview<BR>3.3.2 Development Course <BR>3.3.3 Planning<BR>3.3.4 In-Building TV<BR>3.3.5 Mobile TV<BR>3.3.6 Controversy on Mobile TV standards<BR>3.4 Satellite DTV Operation <BR>3.4.1 Development Overview<BR>3.4.2 New Businesses Brought by Satellite DTV<BR>3.4.3 Live Broadcasting Satellite TV Operation<BR>3.4.4 Development of European Satellite DTV <BR>3.5 IPTV Operation <BR>3.5.1 Introduction to IPTV<BR>3.5.2 Industrial Chain<BR>3.5.3 Profit Model<BR>3.5.4 Key Operation Modes <BR>3.5.5 Obstacles to Development </P> <P><STRONG>4. Overseas DTV Operation Companies</STRONG> <BR>4.1 DTV Operation Abroad<BR>4.2 USA COMCAST<BR>4.3 SKY(Britain)<BR>4.4 SKY Perfect (Japan)</P> <P><STRONG>5. China DTV Operation Companies</STRONG><BR>5.1 Beijing Gehua CATV Network Co., Ltd <BR>5.1.1 Company Profile<BR>5.1.2 Operations<BR>5.1.3 Financial Results<BR>5.1.4 Operating Mode <BR>5.1.5 Prospect <BR>5.2 Oriental Cable Network Co., Ltd<BR>5.2.1 Company Profile<BR>5.2.2 Main Business<BR>5.2.3 Prospect<BR>5.3 Shanghai Oriental Pearl ( Group ) Co., Ltd<BR>5.3.1 Company Profile<BR>5.3.2 Operations<BR>5.3.3 Financial Results<BR>5.4 Shanxi Broadcast &amp; TV Network Intermediary Co., Ltd<BR>5.4.1 Businesses<BR>5.4.2 Network Coverage<BR>5.4.3 Price Standard<BR>5.5 Hunan TV &amp; Broadcast Intermediary Co., Ltd<BR>5.5.1 Company Profile<BR>5.5.2 Businesses<BR>5.5.3 Operations<BR>5.5.4 Development History and Strategies <BR>5.6 CITIC Guoan Information Industry Co., Ltd<BR>5.6.1 Company Profile<BR>5.6.2 Businesses<BR>5.7 Shenzhen Topway Video Communication Co., Ltd<BR>5.7.1 Company Profile<BR>5.7.2 Businesses</P> <P><STRONG>6. Development Trend of China's DTV Industry</STRONG> <BR>6.1 Forecast of DTV Subscribers<BR>6.2 Tendency of Separation between STB and Card<BR>6.3 Prospect of Two-way Interactive STB<BR>6.4 Prospect of Integrated DTV<BR>6.5 Development Trend of DTV Operation<BR>6.5.1 Market Orientation Will Replace Government Orientation <BR>6.5.2 Private TV Operators Will Play An Important Role in the Market <BR>6.5.3 Regional Broadcast Center Will Established Very Soon&nbsp; </P> <P><BR>Selected Charts&nbsp;Total Revenue of Chinas Broadcast TV, 2004-2008<BR>China's Number of Cable TV Subscribers, 2004-2008<BR>China TV Users Comprehensive Coverage, 2004-2008<BR>Merits of DTV<BR>Comparison Between HDTV and SDTV<BR>Four Development Stages of China Cable TV<BR>Ads Revenue Proportion to Total Revenue of China Cable TV<BR>Cable Channel Grouping And Price Control in Countries <BR>Key Cable TV Network Operators and Subscribers in China <BR>Development Course of Satellite TV in China<BR>China's Digital TV Development Planning and Construction Policies <BR>Related Policies Concerning Digital TV Technology<BR>Related Policies Concerning Digital TV Operation<BR>Related Policies Concerning Digital TV Investment <BR>Industrial Chain of Digital TV Operation<BR>DTV Operation Flow<BR>Analogy between Industrial Chain of Digital TV Operation and Telecom Value-added Industry<BR>Chinas Number of Cable Digital TV Subscribers and Its Growth Rate, 2004-2008<BR>Digitization Rate of Chinas Cable TV, 2004-2008<BR>Number of Cable Digital TV Subscribers by Province (by the end of May 2008)<BR>Digitization Rate of Cable TV by Province (by the end of May 2008)<BR>Classification of Chinas Cable Digital TV Business<BR>Charges of Cable Digital TV in Part of Regions in China (by early Jun 2009)<BR>Comparison of Key Three Modes of Cable Digital TV<BR>Chinas Development Plan on Terrestrial Digital TV, 2008-2010<BR>Targeted Users of Mobile TV Users <BR>Bus Taking Situation in Key Cities <BR>Quantity of Bus Mobile TV Terminals in China, 2006-2008<BR>Provincial CMMB Operators in China<BR>Forecast of Mobile TV Subscribers in China, 2011E<BR>Development Course of China Satellites TV<BR>IPTV Subscribers and Growth Rate in China, 2005-2008<BR>Partial Relevant Institutions of IPTV Industrial Chain in China<BR>IPTV Operators in China<BR>Total Revenue and Revenue from Digital TV Business of Comcast, 2007-2008<BR>Quaterly Revenue of Comcast from Digital TV Business, 2006-2008 <BR>Clients of Comcast, 2007-2008<BR>Digital TV Subscribers and Penertartion Rate of Comcast, 2006-2008 <BR>Business Development and Clientss Growth of SKY Businesses<BR>Net Increment of SKYs Clients, 2006-2009<BR>ARPU of SKY, 2004-2009<BR>Total Revenue of SKY, 2007-2008<BR>Operating Profit of SKY, 2006-2008 <BR>Operating Profit Margin of SKY, 2007-2008<BR>Total Profit and Net Profit of SKY Perfect, 2008-2012E<BR>Changes in SKY Perfects Subscribers, May 2009 <BR>Revenue of SKY Perfect by Business <BR>Subscrber Quantity Proportion of SKY Perfect by Business by the End of May 2009 <BR>Subscriberss Growth of SKY Perfectby Business, 2008-2009<BR>ARPU of SKY Perfect, 2007-2008<BR>Cost on Winning One Subsciber of SKY Perfect, 2007-2008 <BR>Property Rights and Control Relationship among Actual Controllers of Gehua CATV Network <BR>Development Course of Beijing Gehua CATV Network Co., Ltd<BR>Operating Revenue of Beijing Gehua CATV Network Co., Ltd 2006-2008<BR>Operating Revenue of Beijing Gehua CATV Network Co., Ltd 2006-2008 in Beijing <BR>Registered Subscribers of Beijing Gehua CATV Network Co., Ltd 2006-2008<BR>Digital TV Subscribers of Beijing Gehua CATV Network Co., Ltd 2007-2008<BR>Solvency of Beijing Gehua CATV Network Co., Ltd<BR>Profitability of Beijing Gehua CATV Network Co., Ltd<BR>Operation Ability of Beijing Gehua CATV Network Co., Ltd<BR>Interactive TV Equipment and Pricing Standard by Function<BR>Operating Revenue of Shanghai Oriental Pearl (Group) Co., Ltd 2007-2009<BR>Revenue of Shanghai Oriental Pearl (Group) Co., Ltd 2008 by Sector<BR>New Media Service Platform Operation of Shanghai Oriental Pearl (Group) Co., Ltd<BR>Solvency of Shanghai Oriental Pearl (Group) Co., Ltd 2007-2009<BR>Profitability of Shanghai Oriental Pearl (Group) Co., Ltd 2007-2009<BR>Operation Ability of Shanghai Oriental Pearl (Group) Co., Ltd 2007-2009<BR>Revenue of Shanxi Broadcast &amp; TV Network Intermediary Co., Ltd 2008 by Business<BR>Revenue of Shanxi Broadcast &amp; TV Network Intermediary Co., Ltd 2008 by Region<BR>Mian Business Revenue and Net Profit of Shanxi Broadcast &amp; TV Network Intermediary Co., Ltd 2005-2008<BR>Revenue Proportion of Hunan TV &amp; Broadcast Intermediary Co., Ltd 2008 by Business <BR>Revenue Proportion of Hunan TV &amp; Broadcast Intermediary Co., Ltd 2008 by Region<BR>Mian Business Revenue and Net Profit of Hunan TV &amp; Broadcast Intermediary Co., 2005-2008<BR>Development Course of Hunan TV &amp; Broadcast Intermediary Co., Ltd<BR>Development Stategy of Hunan TV &amp; Broadcast Intermediary Co., Ltd<BR>Main Business Revenue and Net Profit of Shenzhen Topway Video Communication Co., Ltd 2005-2008<BR>Sales Gross Profit Margin of Shenzhen Topway Video Communication Co., Ltd 2005-2008<BR>Chinas Number of Digital TV Subscribers, 2007-2010E<BR></P></font><br /> </p></td> </tr> </table></td> </tr> </table></td> </tr> </table></td> <td width="1" align="left" valign="top"></td> <td width="250" align="right" valign="top"> <table width="250" height="73" border="0" cellpadding="0" cellspacing="0" class="kuang3"> <tr> <td width="250" height="71" align="left" valign="top" background="images/jian3.gif"> <form id="form1" name="form1" method="post" action="/search.asp"> <table width="240" border="0" align="right" cellpadding="0" cellspacing="0"> <tr> <td width="219" height="27"><table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="19%"></td> <td width="81%">Quick Search</td> </tr> </table></td> <td width="43"></td> </tr> <tr> <td 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