ÿþ<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <title>Strategic Analysis of the European Probiotics Market-Report-Market Report</title> <link href="/css/w.css" rel="stylesheet" type="text/css" /></head> <body> <table width="780" height="67" border="0" align="center" cellpadding="0" cellspacing="0" background="/images/1bg.jpg" bgcolor="#D0DDED"> <tr background="#D0DDED"> <td height="67" valign="bottom"><table width="780" height="60" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td width="262" align="left" valign="bottom"><a href="http://en.chinabgao.com/"><img src="/images/loge.gif" width="162" height="41" hspace="46" vspace="10" border="0" /></a></td> <td width="17"></td> <td width="501" align="right" valign="middle"><table width="485" border="0" align="left" cellpadding="0" cellspacing="0"> <tr> <td width="91" height="31" class="dao01"><a href="/">Home</a></td> <td width="92" class="dao01"><a href="/about-us.asp">About Us</a></td> <td width="91" class="dao01"><a href="/services.asp">Services</a></td> <td width="96" class="dao01"><a href="/contact-us.asp">Contact Us</a></td> <td width="75" class="zi"><a href="http://www.chinabgao.com/">-N‡eHr</a></td> </tr> </table></td> </tr> </table></td> </tr> </table> <table width="780" height="170" border="0" align="center" cellpadding="0" cellspacing="0"> <td height="168" valign="top"><img src="/images/bg.jpg" width="780" height="168" /></td> </tr> </table> <table width="780" height="6" border="0" align="center" cellpadding="0" cellspacing="0" background="/images/jian.gif"> <tr> <td></td> </tr> </table> <table width="780" height="25" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td bgcolor="#FFFFFF" style="padding-left:5px;padding-right:5px;"> You are here:<a href="/">Home</a> >> <a href='/chemicals/'>Chemicals & Petroleum</a> &gt;&gt; Strategic Analysis of the European Probiotics Market </td> </tr> </table> <table width="780" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td width="530" align="center" valign="top"><table width="100%" border="0" cellpadding="0" cellspacing="0"> <tr> <td width="100%" align="left" valign="top" bgcolor="#F4FEFF" class="kuang1"><table width="100%" border="0" align="center" cellpadding="0" cellspacing="0" class="kuang"> <tr> <td align="left" valign="top"><table width="98%" height="27" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td align="center" valign="middle" height="10"></td> </tr> <tr> <td align="center" valign="middle"><h1>Strategic Analysis of the European Probiotics Market</h1></td> </tr> <tr> <td align="center" valign="middle" height="28">No:yb09-794 &nbsp;&nbsp;<a href="http://en.chinabgao.com/">China Report Hall</a>&nbsp;&nbsp; [<a href="javascript:self.print();">Print</a>] &nbsp;&nbsp;[<a href="mailto:?subject=[China Report Hall]Strategic Analysis of the European Probiotics Market&body=I[China Report Hall]see the Strategic Analysis of the European Probiotics Market This report recommended special to you http://en.chinabgao.com/report/reports/200904/9/794.html" target="_blank">Recommend to friend</a>]</td> </tr> <tr> <td align="left" valign="middle" height="20"><p>[Report Title]: <a title="Strategic Analysis of the European Probiotics Market">Strategic Analysis of the European Probiotics Market</a></p></td> </tr> <tr> <td align="left" valign="middle" height="20"><p>[Keywords]: Probiotics</p></td> </tr> <tr><td height="20" colspan="2"><p>[Date]: August 2008</p></td></tr> <tr><td height="20" colspan="2"><p>[Delivery]: EMAIL electronic version</p></td></tr> <tr><td height="20" colspan="2"><p>[Paginated]: Pages 216</p></td></tr> <tr> <td align="left" valign="middle" height="20"><p>[Price]:<font color="#FF0000">Electronic 6000 USD</font></p></td> </tr> <tr> <td align="left" valign="middle" height="20"><p><font color="#FF0000">[Telephone Order]:<strong>0592-5337135/5337136</strong> &nbsp;&nbsp;<a href="/order.asp?pageno=794" target="_blank" class="M"><img src="/images/dg.gif" width="15" height="15" border="0" /> <strong><u>Online Order</u></strong></a></font></p></td> </tr> <tr> <td height="20" align="center" valign="middle"><p><font color="#FF0000">[Report Contents]</font></a></p></td> </tr> <tr> <td align="left" valign="middle"><p><br /> <font color="#000000"><P>C h a p t e r&nbsp;1 </P> <P><BR>Executive Summary</P> <P>Market Overview&nbsp;1-1</P> <P>Introduction&nbsp;1-1</P> <P>Overview&nbsp;1-1</P> <P>Key Application Sectors&nbsp;1-1</P> <P>Research and Development&nbsp;1-2</P> <P>Scope of Research&nbsp;1-3</P> <P>Summary of Major Findings&nbsp;1-4</P> <P>Market Growth and Opportunities&nbsp;1-4</P> <P>Market Challenges and Drivers &amp; Restraints&nbsp;1-5</P> <P>Key Industry Challenges&nbsp;1-5</P> <P>Key Market Drivers&nbsp;1-6</P> <P>Key Market Restraints&nbsp;1-7</P> <P>Trends by Geographic Region&nbsp;1-8</P> <P>Competitive Analysis&nbsp;1-9</P> <P>Conclusions and Recommendations&nbsp;1-10</P> <P><BR>C h a p t e r&nbsp;2 </P> <P>Introduction to the Industry</P> <P>Market Overview and Definitions&nbsp;2-1</P> <P>Introduction&nbsp;2-1</P> <P>Definitions&nbsp;2-1</P> <P>Product Types and Applications&nbsp;2-3</P> <P>Introduction&nbsp;2-3</P> <P>Research Scope&nbsp;2-4</P> <P>Dairy Yoghurt and Yoghurt Drink Probiotic Products&nbsp;2-4</P> <P>Yoghurt Drinks&nbsp;2-7</P> <P>Yoghurt&nbsp;2-7</P> <P>Ethnic Yoghurts&nbsp;2-7</P> <P>Probiotic Solutions&nbsp;2-9</P> <P>Non-Dairy Food and Beverage Probiotic Products&nbsp;2-10</P> <P>Examples of Probiotic Bacterial Inclusion in Food and Beverage Products&nbsp;2-11</P> <P>Dietary Supplement Probiotic Products&nbsp;2-12</P> <P>Examples of Dietary Supplement Probiotics&nbsp;2-12</P> <P>Other Probiotic Applications Products&nbsp;2-13</P> <P>Pharmaceutical Applications for Medical Nutrition&nbsp;2-13</P> <P>Personal Care Applications&nbsp;2-15</P> <P>Examples of New Product Launches&nbsp;2-16</P> <P>Dairy Yoghurts and Yoghurt Drinks Market&nbsp;2-16</P> <P>Other Food and Beverage Probiotic Products&nbsp;2-17</P> <P>Dietary Supplement Probiotic Products&nbsp;2-17</P> <P>Pharmaceutical and Personal Care Probiotic Products&nbsp;2-18</P> <P>Examples of Technology and Product Developments&nbsp;2-18</P> <P>Chr Hansen A/S&nbsp;2-18</P> <P>Danisco A/S&nbsp;2-18</P> <P>Industry Structure&nbsp;2-20</P> <P>Industry Structure and Geographical Trends&nbsp;2-20</P> <P>Licensers&nbsp;2-20</P> <P>Exclusive End Users&nbsp;2-21</P> <P>Licenser End Users&nbsp;2-21</P> <P>Multinational Ingredient Companies&nbsp;2-21</P> <P>Bulk Manufacturers for Private Labels&nbsp;2-22</P> <P>Geographical Distribution&nbsp;2-22</P> <P>Geographical Attitudes to Health Benefits Associated with Yoghurt Consumption&nbsp;2-24</P> <P>Legislation&nbsp;2-25</P> <P>European Legislative Issues&nbsp;2-25</P> <P>Country-specific Trends&nbsp;2-26</P> <P>Research Developments&nbsp;2-27</P> <P>Academic and Research Developments&nbsp;2-27</P> <P>Examples of Key Suppliers&nbsp;2-30</P> <P>Examples of Key Suppliers&nbsp;2-30</P> <P>Arla Foods Amba (Owner of Medipharm AB)&nbsp;2-30</P> <P>BioGaia AB&nbsp;2-30</P> <P>Centro Sperimentale del Latte S.r.L.&nbsp;2-31</P> <P>Chr. Hansen A/S&nbsp;2-31</P> <P>CSK Food Enrichment BV&nbsp;2-32</P> <P>Danisco A/S&nbsp;2-32</P> <P>DSM&nbsp;2-33</P> <P>Institut Rosell Lallemand&nbsp;2-33</P> <P>Mead Johnson Nutritionals&nbsp;2-34</P> <P>Medipharm AB&nbsp;2-34</P> <P>Protexin Health Care (PIL)&nbsp;2-35</P> <P>Sigma-Tau Pharmaceuticals Inc.&nbsp;2-35</P> <P>Valio Ltd&nbsp;2-35</P> <P>Glossary Abbreviations and References&nbsp;2-36</P> <P>Glossary of Terms&nbsp;2-36</P> <P>Acidophilus&nbsp;2-36</P> <P>Bacteria&nbsp;2-36</P> <P>Bacterial Species&nbsp;2-36</P> <P>Bacteriotherapy&nbsp;2-36</P> <P>Bifidobacteria&nbsp;2-36</P> <P>Colony Forming Units (CFU)&nbsp;2-36</P> <P>Culture&nbsp;2-36</P> <P>Dietary Supplement&nbsp;2-37</P> <P>Functional Food&nbsp;2-37</P> <P>Lactobacilli&nbsp;2-37</P> <P>Nutraceutical&nbsp;2-37</P> <P>Pathogen&nbsp;2-37</P> <P>Prebiotic&nbsp;2-37</P> <P>Probiotic&nbsp;2-38</P> <P>Prophylactic&nbsp;2-38</P> <P>Proteolysis&nbsp;2-38</P> <P>Strain&nbsp;2-38</P> <P>Synbiotic&nbsp;2-38</P> <P>Symbiotic&nbsp;2-38</P> <P>Therapeutic&nbsp;2-38</P> <P>Viable Bacteria&nbsp;2-38</P> <P>Yoghurt&nbsp;2-39</P> <P>List of Abbreviations&nbsp;2-39</P> <P>References&nbsp;2-40</P> <P><BR>C h a p t e r&nbsp;3 </P> <P>Industry Challenges</P> <P>Examples of Industry Challenges&nbsp;3-1</P> <P>Stability of Strains During Storage and Product Shelf-life Limits their Market Application&nbsp;3-2</P> <P>Reduction in the Supply of Milk Increases Price of Raw Materials and Limits Availability of Supply into</P> <P>the Market&nbsp;3-2</P> <P>Consumer Perception of Health Claims Differs Throughout Europe, Making Marketing Spend Necessary</P> <P>in Various European Regions&nbsp;3-3</P> <P>Time and Company Adjustment to Newly-introduced Regulatory Developments May Restrict their</P> <P>Initial Market Development&nbsp;3-3</P> <P>Lack of Standards in the Market Create the Need for Development of Independent Quality Controls and</P> <P>Regular Product Evaluation to Maintain Quality Across the Probiotics Industry&nbsp;3-4</P> <P>Claims on 'Nutricosmetics' or 'Skingestibles' May Affect Validity or Restrict Growth in Functional Food</P> <P>Probiotics&nbsp;3-4</P> <P>International Regulatory Guidelines for Probiotic Products Required for Long-term Market</P> <P>Development and Stability&nbsp;3-5</P> <P><BR>C h a p t e r&nbsp;4 </P> <P><BR>Analysis of the Total Food and Beverage Probiotics Market</P> <P>Introduction to the Total Food and Beverage Probiotics Market&nbsp;4-1</P> <P>Market Overview&nbsp;4-1</P> <P>Benefits of Probiotics&nbsp;4-2</P> <P>Problems Associated with Probiotics&nbsp;4-3</P> <P>Research Scope&nbsp;4-4</P> <P>Market Drivers&nbsp;4-4</P> <P>Company Spending on Promotional Market Campaigns Drives Market Growth&nbsp;4-5</P> <P>Consumer Interest in Natural and Alternative Medicine Drives Sales in the Market&nbsp;4-6</P> <P>Discovery of Novel Strains and Strain Combinations Drives Product Innovation and New Product Development&nbsp; 4-6</P> <P>Successful Combination of Taste and Science in Product Formulations Drives New Product Development&nbsp;4-6</P> <P>Marketing Simple Names for Strains Drives Market Growth by Easier Brand Information Retention, Promoting Easy</P> <P>Association with Products&nbsp;4-7</P> <P>Development of Probiotics Standards will Drive Growth of Effective Products in the Marketplace with an Association</P> <P>of Product Quality&nbsp;4-7</P> <P>Increasing Amount of Documentation on Benefits of Probiotic Strains Drives Possibilities for Application into New</P> <P>Products&nbsp;4-7</P> <P>Organisations Set Up in Recent Years to Promote Communication will Drive</P> <P>Awareness and Stimulate Market Growth&nbsp;4-8</P> <P>Market Restraints&nbsp;4-8</P> <P>Relatively High Cost of Probiotics as Premium Functional Foods Target only Higher-income Consumers&nbsp;4-9</P> <P>Legislative Restrictions on Probiotic Health Claims Restrains Market Growth&nbsp;4-9</P> <P>Manufacturer Difficulties in Product Differentiation Restrains Probiotic Market Development&nbsp;4-10</P> <P>Profit Margin Squeeze by the Food Manufacturing Industry Restricts R&amp;D Spend&nbsp;4-10</P> <P>Variations in Customer Specifications for Probiotics from Different Manufacturers</P> <P>Requires Bespoke Formulations&nbsp;4-11</P> <P>Mistrust from the General Public on the Efficacy of Probiotics Restrains Market Expansion&nbsp;4-11</P> <P>Perception of Efficacy of Probiotics is Different for the Different Types of Products on the Market&nbsp;4-12</P> <P>Limited Stability of Probiotics Impedes their Acceptance&nbsp;4-12</P> <P>Forecasts for the Total Food and Beverage Probiotics Market&nbsp;4-13</P> <P>Market Engineering Measurement Analysis&nbsp;4-13</P> <P>Market Forecasts and Trends&nbsp;4-13</P> <P>Revenues by Product Type&nbsp;4-15</P> <P>Pricing Analysis and Trends&nbsp;4-17</P> <P>Provision of Health Claims with Strain&nbsp;4-19</P> <P>Yield or Type of Strain and the Requirement for Protection&nbsp;4-19</P> <P>Concentration of Cells&nbsp;4-19</P> <P>Form of Cell Presentation&nbsp;4-19</P> <P>Packsize or Packaging Requirements&nbsp;4-20</P> <P>Distribution Cycle of Strain&nbsp;4-20</P> <P>Product and Application Analysis&nbsp;4-20</P> <P>Product Consumption Trends&nbsp;4-21</P> <P>Industry Dynamics&nbsp;4-26</P> <P>Competitive Framework&nbsp;4-26</P> <P>Threat of New Entrants&nbsp;4-27</P> <P>Degree of Competition&nbsp;4-28</P> <P>Threat of Substitutes&nbsp;4-28</P> <P>Supplier Power&nbsp;4-29</P> <P>Buying Power&nbsp;4-30</P> <P>Industry Partnerships&nbsp;4-30</P> <P>2007&nbsp;4-30</P> <P>2006&nbsp;4-32</P> <P>2005&nbsp;4-32</P> <P>2004&nbsp;4-33</P> <P>2001&nbsp;4-33</P> <P>Mergers and Acquisitions&nbsp;4-33</P> <P>2007&nbsp;4-33</P> <P>2006&nbsp;4-34</P> <P>2005&nbsp;4-35</P> <P>2004&nbsp;4-35</P> <P>2003&nbsp;4-35</P> <P>Competitive Analysis&nbsp;4-36</P> <P>Competitive Structure&nbsp;4-36</P> <P>Tiers of Competition/Types of Competitors&nbsp;4-37</P> <P>Basic Bacteria or Yeast Manufacturers&nbsp;4-38</P> <P>Dairy Co-operatives/Supplement or Capsule Manufacturers/Food and Beverage Manufacturers&nbsp;4-38</P> <P>Encapsulators or Strain Protectors&nbsp;4-39</P> <P>Competitive Factors&nbsp;4-39</P> <P>Price&nbsp;4-39</P> <P>Technical Formulation Advice&nbsp;4-39</P> <P>Manufacturer Reputation and Visibility&nbsp;4-40</P> <P>Requirement for Protection of a Strain Product&nbsp;4-40</P> <P><BR>C h a p t e r&nbsp;5 </P> <P><BR>Analysis of the Dairy Yoghurt and Yoghurt Drink Probiotics Market</P> <P>Introduction to the Dairy Yoghurt and Yoghurt Drink Probiotics Market&nbsp;5-1</P> <P>Market Overview&nbsp;5-1</P> <P>Market Drivers&nbsp;5-2</P> <P>Acceptance of Probiotic Yoghurt and Drinks as Healthy Convenience Foods Promotes Market Development&nbsp;5-3</P> <P>Marketing Campaigns for Dairy Drinks Increase the Market Acceptability of these Products&nbsp;5-3</P> <P>Combination of Probiotics Market with Organic Sector as a Dual Approach Maximises Use of the Premium Value</P> <P>Concept for Products&nbsp;5-4</P> <P>Combination of Probiotics with Other Functional Food Ingredients Drives Growth of Multiple-impact Products&nbsp; 5-4</P> <P>Increased Activity of Cheese and Milk Applications will Increase Growth in the Dairy Probiotics Market&nbsp;5-4</P> <P>Development of New Textures and Distribution Mechanisms Stimulate Further Product Penetration Within the</P> <P>Probiotics Market&nbsp;5-5</P> <P>Intense Competition in Dairy Market Sector aids Market Growth and Development&nbsp;5-5</P> <P>Innovative Ethnic and Lactose-intolerant Dairy Probiotic Products Stimulate Growth in Niche Markets&nbsp;5-5</P> <P>Market Restraints&nbsp;5-6</P> <P>Increases in Global Raw Material Prices Create Difficulties for Dairy Processors&nbsp;5-6</P> <P>Increasing Trend for Dairy Farmers to Leave the Industry Hinders Raw Material Supply&nbsp;5-7</P> <P>Adaptation to Health Claims Legislation in Advance of Legislation Enforcement</P> <P>Causes Confusion in the Market&nbsp;5-7</P> <P>Products with a Short Shelf-life Cause Logistical Supply Difficulties&nbsp;5-8</P> <P>Relatively High Cost of Probiotic Dairy Products Relative to Other Yoghurts Restricts Market Development to</P> <P>Specific Population Sectors&nbsp;5-8</P> <P>Acquired Taste Necessary for Some Probiotic Products Restricts Mainstream Market Development&nbsp;5-8</P> <P>Inability to Guarantee Efficacy Throughout Shelf-life Period Raises Concern from Consumer Associations&nbsp;5-9</P> <P>Forecasts of the Dairy Yoghurt and Yoghurt Drink Probiotics Market&nbsp;5-9</P> <P>Market Engineering Measurement Analysis&nbsp;5-9</P> <P>Market Forecasts and Trends&nbsp;5-10</P> <P>European Survey of Yoghurt Consumption&nbsp;5-14</P> <P>Pricing Analysis and Trends&nbsp;5-15</P> <P>Dairy Industry Pricing Trends&nbsp;5-16</P> <P>Competitive Analysis&nbsp;5-16</P> <P>Competitive Structure&nbsp;5-16</P> <P>Types of Companies and Tiers of Competition&nbsp;5-17</P> <P>Expansions and Acquisitions&nbsp;5-18</P> <P>Key End-user Groups&nbsp;5-18</P> <P>Competitive Factors&nbsp;5-18</P> <P>Market Share Analysis&nbsp;5-19</P> <P><BR>C h a p t e r&nbsp;6 </P> <P><BR>Analysis of the Non-dairy Food and Beverage Probiotics Market</P> <P>Introduction to the Non-dairy Food and Beverage Probiotics Market&nbsp;6-1</P> <P>Market Overview&nbsp;6-1</P> <P>Market Drivers&nbsp;6-2</P> <P>Fruit Juices Represent Ideal Healthy Vehicles to Drive Growth Surge in Food and Beverage Probiotics&nbsp;6-2</P> <P>Healthy Food and Beverage Products are First-step Vehicles to Introduce Explosive Growth Development Trend for</P> <P>Probiotics&nbsp;6-3</P> <P>Improvements in Protection Techniques and Spray-drying Development Technologies Promote Larger Number of</P> <P>Applications&nbsp;6-3</P> <P>Growth in Demand for Organic Produce Drives Developments in Food Probiotics Market&nbsp;6-4</P> <P>Rapid Development of Yoghurt Drinks Market has Eased the Way for Future Product Applications&nbsp;6-4</P> <P>Probiotic Inclusion in Foods and Beverages Changes Direction of Growth in the Probiotics Market Development 6-4</P> <P>Market Restraints&nbsp;6-5</P> <P>Prebiotics Compete as Alternative Functional Ingredients to Restrict Growth of the Probiotics Market&nbsp;6-6</P> <P>Lack of Awareness of Probiotics in Food and Beverage Sector Limits Market Growth&nbsp;6-6</P> <P>Product Diversification Requires Different Technological Innovations which are Limited in their Availability&nbsp;6-7</P> <P>Strain Stability Issues in Many Food and Beverage Products Reduce Opportunities for Probiotic Inclusion&nbsp;6-7</P> <P>Consumer Predispositions May Limit Probiotics Acceptability to Dairy Applications&nbsp;6-7</P> <P>Forecasts of the Non-Dairy Food and Beverage Probiotics Market&nbsp;6-8</P> <P>Market Engineering Measurement Analysis&nbsp;6-8</P> <P>Market Forecasts and Trends&nbsp;6-9</P> <P>Fruit Juices&nbsp;6-10</P> <P>Infant Formula Products&nbsp;6-10</P> <P>Cereal Probiotic Products&nbsp;6-11</P> <P>Other Products&nbsp;6-12</P> <P>Technological Developments&nbsp;6-13</P> <P>Pricing Analysis and Trends&nbsp;6-15</P> <P>Competitive Analysis&nbsp;6-16</P> <P>Competitive Structure&nbsp;6-16</P> <P>Types of Companies and Tiers of Competition&nbsp;6-16</P> <P>Expansions and Acquisitions&nbsp;6-17</P> <P>Key End-user Groups&nbsp;6-17</P> <P>Competitive Factors&nbsp;6-18</P> <P>Market Share Analysis&nbsp;6-18</P> <P><BR>C h a p t e r&nbsp;7 </P> <P><BR>Analysis of the Dietary Supplement Probiotics Market</P> <P>Introduction to the Dietary Supplement Probiotics Market&nbsp;7-1</P> <P>Market Overview&nbsp;7-1</P> <P>Market Drivers&nbsp;7-2</P> <P>More Concentrated Nature of Dietary Supplement Probiotics Should Drive Growth of These Products in Market 7-3</P> <P>Focus on Specific Dietary Ailments Clearly Defines Market for Supplement Probiotics and Allows Product</P> <P>Differentiation&nbsp;7-3</P> <P>Higher Consumer Spend on Products from a Market Targeted Towards Specialised Conditions will Drive Revenue</P> <P>Growth&nbsp;7-4</P> <P>Longer Shelf-life and Nature of Supplement Probiotic Products Add Convenience and Flexibility to the Product</P> <P>Offering&nbsp;7-4</P> <P>Dietary Supplements Do Not Require Refrigeration thus are Easier to Handle&nbsp;7-4</P> <P>Advertising and Marketing Necessary to Drive Acceptance of Supplement Probiotics in Europe&nbsp;7-5</P> <P>Geographical Differences in Market Distribution for Probiotic Dietary</P> <P>Supplements Creates Opportunity for Growth&nbsp;7-5</P> <P>Guarantee of High Quality Products will Ensure Long-term Success and Drive Growth in Probiotic Supplements</P> <P>Market&nbsp;7-6</P> <P>Market Restraints&nbsp;7-6</P> <P>Consumer Preference for Food Probiotic Products Restrains Growth in Supplement Market&nbsp;7-7</P> <P>Low Awareness of Dietary Supplement Products in Market Hampers their Market Development&nbsp;7-7</P> <P>Marketing Spend on Probiotic Dietary Supplement Products will Target Focus on Increasing Sales&nbsp;7-8</P> <P>Careful Strain Choice and Synergism Testing Necessary for Optimal Efficacy in Supplement Products&nbsp;7-8</P> <P>Quality Product Assurance Standards Vital to Sustain Long-term Market Growth&nbsp;7-9</P> <P>Product Transport and Storage Requirements for Refrigeration Requires Research and Development to Identify</P> <P>Optimal Conditions&nbsp;7-9</P> <P>Strict Controls Required to Improve Low Efficacy of Dietary Supplement Products in Research Literature&nbsp;7-9</P> <P>Forecasts of the Dietary Supplement Probiotics Market&nbsp;7-10</P> <P>Market Engineering Measurement Analysis&nbsp;7-10</P> <P>Market Forecasts and Trends&nbsp;7-10</P> <P>Pricing Analysis and Trends&nbsp;7-15</P> <P><BR>Competitive Analysis&nbsp;7-16</P> <P>Competitive Structure&nbsp;7-16</P> <P>Types of Companies and Tiers of Competition&nbsp;7-17</P> <P>Key End-user Groups&nbsp;7-17</P> <P>Competitive Factors&nbsp;7-17</P> <P>Market Share Analysis&nbsp;7-18</P> <P>C h a p t e r&nbsp;8 </P> <P>Analysis of the Other Probiotics Applications Market</P> <P>Introduction to the Other Probiotics Applications Market&nbsp;8-1</P> <P>Market Overview&nbsp;8-1</P> <P>Market Drivers&nbsp;8-2</P> <P>Creation of New Market Opportunities for Probiotics Broadens and Expands Potential Market Value&nbsp;8-2</P> <P>Targeting Probiotics at Specific Age, Ethnic or Consumer Groups Increases Penetration of the Consumer Market 8-3</P> <P>Strain and Technological Advancements Create New Opportunities for Market Growth Development Through New</P> <P>Probiotic Applications&nbsp;8-3</P> <P>Development of New Cosmeceutical and Neutraceutical Probiotic Products Stimulates Interest from Personal Care</P> <P>Companies&nbsp;8-4</P> <P>Collaboration of Probiotics Manufacturers with Large Drug Companies Creates Further Opportunities for Market</P> <P>Expansion&nbsp;8-4</P> <P>Stringent Testing in Clinical Trials Before Products are Sold Increases</P> <P>Confidence in Efficacy of Medical Probiotics&nbsp;8-5</P> <P>Market Restraints&nbsp;8-5</P> <P>Lack of Awareness of Probiotic Products for Medical and Personal Care Applications Restricts Market Growth&nbsp;&nbsp;&nbsp; 8-6</P> <P>New Technological Limitations for Personal Care Product Applications Necessitates Development of Different</P> <P>Protection Systems&nbsp;8-6</P> <P>Market Confusion as to What Constitutes a Pharmaceutical Probiotic Limits Growth of these Products&nbsp;8-7</P> <P>Unclear Legislative Requirements for Pharmaceutical Applications in each Country has Resulted in Lack of Market</P> <P>Clarity&nbsp;8-7</P> <P>Little Previous History of Collaboration with Pharmaceutical Drug Companies</P> <P>Limits Growth of Medical Probiotics&nbsp;8-7</P> <P>Forecasts of the Other Probiotics Applications Market&nbsp;8-8</P> <P>Market Engineering Measurement Analysis&nbsp;8-8</P> <P>Market Forecasts and Trends&nbsp;8-8</P> <P>Medical Nutrition&nbsp;8-10</P> <P>Personal Care Products&nbsp;8-12</P> <P>Oral Health Products&nbsp;8-12</P> <P>Pricing Analysis and Trends&nbsp;8-13</P> <P>Competitive Analysis&nbsp;8-14</P> <P>Competitive Structure&nbsp;8-14</P> <P>Types of Companies and Tiers of Competition&nbsp;8-15</P> <P>Key End-user Groups&nbsp;8-15</P> <P>Competitive Factors&nbsp;8-15</P> <P>Market Share Analysis&nbsp;8-16</P> <P>C h a p t e r&nbsp;9 </P> <P>Market Engineering Strategies</P> <P>Critical Success Factors in the Total Food and Beverage Probiotics Market&nbsp;9-1</P> <P>Focus on Advertising and Brand Promotion at the Retail Level to Strengthen Brand Development&nbsp;9-2</P> <P>Offering a Complete Product Portfolio for Key Market Segments&nbsp;9-2</P> <P>Monitoring New Legislative Developments and Regulations Relevant to</P> <P>Probiotics as Food Ingredients&nbsp;9-2</P> <P>Formation of Strategic Alliances and Joint Venture Partnerships&nbsp;9-3</P> <P>Ability to Educate Consumers and Offer Technical and After Sales Support&nbsp;9-3</P> <P>Promotion of Communication between Industry and Academic</P> <P>Researchers to Disseminate Information&nbsp;9-4</P> <P>Set up Quality Control and Regulatory Guidelines for Probiotics&nbsp;9-4</P> <P>Combination of Probiotic Strains with Other Active Supplements Needed&nbsp;9-4</P> <P>Food and Beverage Probiotics Marketing Mix&nbsp;9-5</P> <P>Strategic Recommendations&nbsp;9-7</P> <P>Recommendations to Introduce Quality Control Trademarks and Standards&nbsp;9-7</P> <P>Recommendations for Minimising the Threat of New Market Entrants&nbsp;9-8</P> <P>Recommendations for Minimising the Price of Dairy Raw Materials&nbsp;9-8</P> <P>Recommendations for Reducing the Effect of Internal Rivalry&nbsp;9-9</P> <P>Recommendations for Companies Looking to Enter the Market&nbsp;9-10</P> <P>C h a p t e r&nbsp;1 0 </P> <P>Database of Key Market Participants</P> <P>Examples of Key Industry Participants&nbsp;10-1</P> <P>Examples of Key Industry ParticipantsManufacturers and Distributors&nbsp;10-1<BR></P></font><br /> </p></td> </tr> </table></td> 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