ÿþ<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <title>Strategic Analysis of the European Human Food and Beverage Prebiotics Markets-Report-Market Report</title> <link href="/css/w.css" rel="stylesheet" type="text/css" /></head> <body> <table width="780" height="67" border="0" align="center" cellpadding="0" cellspacing="0" background="/images/1bg.jpg" bgcolor="#D0DDED"> <tr background="#D0DDED"> <td height="67" valign="bottom"><table width="780" height="60" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td width="262" align="left" valign="bottom"><a href="http://en.chinabgao.com/"><img src="/images/loge.gif" width="162" height="41" hspace="46" vspace="10" border="0" /></a></td> <td width="17"></td> <td width="501" align="right" valign="middle"><table width="485" border="0" 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href="/">Home</a> >> <a href='/food/'>Beverage & Food </a> &gt;&gt; Strategic Analysis of the European Human Food and Beverage Prebiotics Markets </td> </tr> </table> <table width="780" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td width="530" align="center" valign="top"><table width="100%" border="0" cellpadding="0" cellspacing="0"> <tr> <td width="100%" align="left" valign="top" bgcolor="#F4FEFF" class="kuang1"><table width="100%" border="0" align="center" cellpadding="0" cellspacing="0" class="kuang"> <tr> <td align="left" valign="top"><table width="98%" height="27" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td align="center" valign="middle" height="10"></td> </tr> <tr> <td align="center" valign="middle"><h1>Strategic Analysis of the European Human Food and Beverage Prebiotics Markets</h1></td> </tr> <tr> <td align="center" valign="middle" height="28">No:yb09-901 &nbsp;&nbsp;<a href="http://en.chinabgao.com/">China Report Hall</a>&nbsp;&nbsp; [<a href="javascript:self.print();">Print</a>] &nbsp;&nbsp;[<a href="mailto:?subject=[China Report Hall]Strategic Analysis of the European Human Food and Beverage Prebiotics Markets&body=I[China Report Hall]see the Strategic Analysis of the European Human Food and Beverage Prebiotics Markets This report recommended special to you http://en.chinabgao.com/report/reports/200904/13/901.html" target="_blank">Recommend to friend</a>]</td> </tr> <tr> <td align="left" valign="middle" height="20"><p>[Report Title]: <a title="Strategic Analysis of the European Human Food and Beverage Prebiotics Markets">Strategic Analysis of the European Human Food and Beverage Prebiotics Markets</a></p></td> </tr> <tr> <td align="left" valign="middle" height="20"><p>[Keywords]: Food and Beverage Prebiotics</p></td> </tr> <tr><td height="20" colspan="2"><p>[Date]: January 2009</p></td></tr> <tr><td height="20" colspan="2"><p>[Delivery]: EMAIL electronic version</p></td></tr> <tr> <td align="left" valign="middle" height="20"><p>[Price]:<font color="#FF0000">Electronic 6000 USD</font></p></td> </tr> <tr> <td align="left" valign="middle" height="20"><p><font color="#FF0000">[Telephone Order]:<strong>0592-5337135/5337136</strong> &nbsp;&nbsp;<a href="/order.asp?pageno=901" target="_blank" class="M"><img src="/images/dg.gif" width="15" height="15" border="0" /> <strong><u>Online Order</u></strong></a></font></p></td> </tr> <tr> <td height="20" align="center" valign="middle"><p><font color="#FF0000">[Report Contents]</font></a></p></td> </tr> <tr> <td align="left" valign="middle"><p><br /> <font color="#000000"><P>C h a p t e r&nbsp;1 </P> <P><BR>Executive Summary</P> <P>Market Overview&nbsp;1-1</P> <P>Introduction&nbsp;1-1</P> <P>The Origin of Prebiotics&nbsp;1-1</P> <P>Introduction and Definition of a Prebiotic&nbsp;1-1</P> <P>Properties of Soluble and Insoluble Fibres&nbsp;1-2</P> <P>Description of the Activity of a Prebiotic&nbsp;1-3</P> <P>Scope of Research&nbsp;1-4</P> <P>Summary of Major Findings&nbsp;1-5</P> <P>Market Growth and Opportunities&nbsp;1-5</P> <P>Manufacturer Positioning in the Market&nbsp;1-6</P> <P>Prebiotics Message Causes Confusion&nbsp;1-6</P> <P>Most Promising Prebiotic Ingredients&nbsp;1-8</P> <P>Geographic Trends for Prebiotics&nbsp;1-8</P> <P>Market Challenges Drivers and Restraints&nbsp;1-9</P> <P>Key Industry Challenges&nbsp;1-9</P> <P>Key Market Drivers&nbsp;1-10</P> <P>Key Market Restraints&nbsp;1-11</P> <P>Product and Application Trends&nbsp;1-12</P> <P>Competitive Analysis&nbsp;1-13</P> <P>Conclusions and Recommendations&nbsp;1-14</P> <P><BR>C h a p t e r&nbsp;2 </P> <P><BR>Introduction to Prebiotics in the European Food and Beverage Industry</P> <P>Introduction&nbsp;2-1</P> <P>Introduction to Prebiotics&nbsp;2-1</P> <P>The Origin of Prebiotics&nbsp;2-1</P> <P>Introduction and Definition of Prebiotics&nbsp;2-2</P> <P>Properties of Soluble and Insoluble Fibres&nbsp;2-3</P> <P>Description of the Activity of a Prebiotic&nbsp;2-3</P> <P>Scope of Research&nbsp;2-5</P> <P>EU Legislation&nbsp;2-5</P> <P>Legislative Developments in Europe&nbsp;2-5</P> <P>Food Supplements Directive (EC Directive 2002/46/EC)&nbsp;2-6</P> <P>Nutrition and Health Claims Regulation (EC 1924/2006)&nbsp;2-6</P> <P>Complementary Legislation&nbsp;2-8</P> <P>Industry Dynamics&nbsp;2-8</P> <P>Industry Structure in the Prebiotics Market&nbsp;2-8</P> <P>Novel Products&nbsp;2-10</P> <P>Scientific and Academic Developments in Oligosaccharide Prebiotics&nbsp;2-11</P> <P>General Studies&nbsp;2-11</P> <P>Fructans&nbsp;2-11</P> <P>Scientific and Academic Developments in Resistant Starch and Galacto-oligosaccharide Prebiotics&nbsp;&nbsp; 2-13</P> <P>Resistant Starch&nbsp;2-13</P> <P>Galacto-oligosaccharides&nbsp;2-15</P> <P>Geographical Influences on Product Launches&nbsp;2-16</P> <P>Functional Food Products and Geographic Market Regions&nbsp;2-16</P> <P>New Product Opportunities&nbsp;2-22</P> <P>Commercial Products with Prebiotics&nbsp;2-23</P> <P>Commercial Prebiotic Products&nbsp;2-23</P> <P>Glossary of Terms and Definition&nbsp;2-24</P> <P>Glossary&nbsp;2-24</P> <P>Acceptable Daily Intake (ADI)&nbsp;2-24</P> <P>Amylopectin&nbsp;2-24</P> <P>Amylose&nbsp;2-24</P> <P>Bacteria&nbsp;2-24</P> <P>Bifidogenic&nbsp;2-24</P> <P>Degree of Polymerisation (DP)&nbsp;2-25</P> <P>Dietary Fibre&nbsp;2-25</P> <P>Dietary Supplement&nbsp;2-25</P> <P>Enzymatic Hydrolysis&nbsp;2-25</P> <P>Functional Food&nbsp;2-25</P> <P>Fructan&nbsp;2-26</P> <P>Fructo-oligosaccharide (FOS)&nbsp;2-26</P> <P>Galacto-oligosaccharide (GOS)&nbsp;2-26</P> <P>Gentio-oligosaccharide&nbsp;2-26</P> <P>Inulin&nbsp;2-26</P> <P>Isomalto-oligosaccharide&nbsp;2-26</P> <P>Lactulose&nbsp;2-26</P> <P>Non-digestible oligosaccharides (NDO)&nbsp;2-27</P> <P>Oligosaccharide&nbsp;2-27</P> <P>Palatinose&nbsp;2-27</P> <P>Pathogen&nbsp;2-27</P> <P>Pectin&nbsp;2-27</P> <P>Polysaccharide&nbsp;2-27</P> <P>Prebiotic&nbsp;2-27</P> <P>Probiotic&nbsp;2-27</P> <P>Resistant Starch&nbsp;2-28</P> <P>Saccharolysis&nbsp;2-28</P> <P>Second-Generation Prebiotic&nbsp;2-28</P> <P>Short Chain Fatty Acid (SCFA)&nbsp;2-28</P> <P>Synbiotic&nbsp;2-28</P> <P>Xylo-oligosaccharide&nbsp;2-28</P> <P>List of Abbreviations&nbsp;2-29</P> <P>References&nbsp;2-30</P> <P>References&nbsp;2-30</P> <P><BR>C h a p t e r&nbsp;3 </P> <P><BR>Industry Challenges Drivers and Restraints</P> <P>Introduction to Prebiotics and Factors Affecting the Human Food Prebiotics Markets&nbsp;3-1</P> <P>Introduction to Prebiotics and their Properties&nbsp;3-1</P> <P>Industry Challenges&nbsp;3-2</P> <P>Proving Prebiotic Functionality and Successful Communication of Benefits to</P> <P>Customers Represents Key Challenge&nbsp;3-3</P> <P>Low Awareness of the Benefits Associated with Prebiotic Products for Consumers&nbsp;3-4</P> <P>Difficulties for Manufacturers of Alternative Prebiotics Entering the</P> <P>Market as Inulin and FOS Development Favoured&nbsp;3-5</P> <P>Industry Challenges (Contd...)&nbsp;3-6</P> <P>Lack of Information for Communication of Efficacious Dose Levels and Portion Sizes Confuses Market&nbsp;3-6</P> <P>Uncertain Health and Nutrition Claims Legislation Status Limits Market Innovation&nbsp;3-6</P> <P>Lack of Standardised Global Regulations Increase Market Hurdles for Manufacturers&nbsp;3-7</P> <P>Gauntlet Thrown Down for Food Manufacturers to Provide Healthier Food Products&nbsp;3-8</P> <P>Market Drivers&nbsp;3-8</P> <P>Rising Awareness of the Functionality, Efficiency and Stability Benefits of</P> <P>Consuming Prebiotic Ingredients Fuels Market Growth&nbsp;3-9</P> <P>Importance of Health and Nutrition Claims Legislation and End-user</P> <P>Marketing Strengthens Growth in the Push Towards Functional Ingredients&nbsp;3-10</P> <P>Increased Awareness of the Requirement for Digestive Health in European</P> <P>Consumers Boosts Demand and Translates into Product Sales&nbsp;3-11</P> <P>Multi-functional Targeting of Prebiotic Products in the Market Spreads</P> <P>the Benefit of these Ingredients and Drives Growth&nbsp;3-11</P> <P>Growing Numbers and Types of Available Prebiotics in the Market Increases Consumer Choice&nbsp;3-12</P> <P>Combinations and Blends for Improved Functional Efficacy of Prebiotics will Improve Market Growth&nbsp;3-13</P> <P>Industry Restraints&nbsp;3-13</P> <P>Insufficient Research Trial Data to Fully Support Functionality Restricts Short-term Market Development&nbsp;3-14</P> <P>Lack of Clarity on Understanding and Positioning of Prebiotics Confuses Market&nbsp;3-15</P> <P>Uncertain Status of Health Claims and Natural Products in the Market Restricts Innovation&nbsp;3-15</P> <P>Newer and More Expensive Prebiotics than those Already Established Disrupts Market Penetration&nbsp;3-16</P> <P>Consumers Sceptical Towards Health Claims, Regarding These as a Scam to Charge Premium Prices&nbsp;3-16</P> <P>Changes in Prices of Raw Materials Impacts Manufacturer Costs and Prices of</P> <P>Prebiotics in Uncertain Global Financial Climate&nbsp;3-17</P> <P>Total Food and Beverage Prebiotics Market Forecasts&nbsp;3-17</P> <P>Revenues by Product Type&nbsp;3-21</P> <P>Porters 5 Forces Analysis&nbsp;3-25</P> <P>Threat of New Entrants&nbsp;3-26</P> <P>Degree of Competition&nbsp;3-27</P> <P>Threat of Substitutes&nbsp;3-28</P> <P>Porter's 5 Forces Analysis (Contd...)&nbsp;3-29</P> <P>Bargaining Power of Suppliers&nbsp;3-29</P> <P>Bargaining Power of Buyers&nbsp;3-30</P> <P><BR>C h a p t e r&nbsp;4 </P> <P><BR>Analysis of the Fructans Market</P> <P>Introduction to the Fructans Market&nbsp;4-1</P> <P>Market Overview&nbsp;4-1</P> <P>Inulin&nbsp;4-2</P> <P>Fructo-oligosaccharides (FOS)&nbsp;4-4</P> <P>Polydextrose&nbsp;4-5</P> <P>Polydextrose as a Prebiotic Ingredient&nbsp;4-7</P> <P>Forecasts for the Fructans Market&nbsp;4-8</P> <P>Market Engineering Measurement Analysis&nbsp;4-8</P> <P>Market Forecasts and Trends&nbsp;4-12</P> <P>Fructans as Prebiotics&nbsp;4-15</P> <P>Fructan Prebiotics in Calcium Absorption and Improving Bone Health&nbsp;4-16</P> <P>Fructan Prebiotics in Satiety and Weight Management Products&nbsp;4-17</P> <P>Market Forecasts and Trends (Contd...)&nbsp;4-18</P> <P>Increased Consumer and Industry Education Initiatives&nbsp;4-18</P> <P>Demand for Organic Inulin Products&nbsp;4-19</P> <P>Combination of Prebiotics with Other Nutritional Ingredients&nbsp;4-20</P> <P>Health Claim Submissions&nbsp;4-20</P> <P>Product and Application Trends&nbsp;4-21</P> <P>Dairy Market&nbsp;4-22</P> <P>Beverage Market&nbsp;4-23</P> <P>Confectionery Market&nbsp;4-23</P> <P>Bakery and Cereals Market&nbsp;4-24</P> <P>Infant Formula Market&nbsp;4-24</P> <P>Meat Products Market&nbsp;4-24</P> <P>Lower-dose Inulin and Fructo-oligosaccharide&nbsp;4-25</P> <P>Focus on Concepts Offered by Fructan Prebiotics Manufacturers&nbsp;4-25</P> <P>Obesity Solutions&nbsp;4-25</P> <P>Prebiotics and Colon Cancer&nbsp;4-27</P> <P>Satiety Effects of Fructans&nbsp;4-27</P> <P>Immune Modulation by Prebiotics&nbsp;4-28</P> <P>Pricing Analysis and Trends&nbsp;4-29</P> <P>Competitive Analysis&nbsp;4-30</P> <P>Competitive Analysis&nbsp;4-30</P> <P>Number of Manufacturers&nbsp;4-31</P> <P>Types of Competitors and Tiers of Competition&nbsp;4-31</P> <P>Key End-user Groups&nbsp;4-31</P> <P>Competitive Factors&nbsp;4-32</P> <P>Market Development Activities&nbsp;4-33</P> <P>Innovative Product Manufacturing Operations&nbsp;4-33</P> <P>Expansions&nbsp;4-33</P> <P>Joint Venture Partnerships&nbsp;4-34</P> <P>Acquisitions&nbsp;4-35</P> <P>Market Share Analysis&nbsp;4-35</P> <P><BR>C h a p t e r&nbsp;5 </P> <P><BR>Analysis of the Resistant Starch Market</P> <P>Introduction to the Resistant Starch Market&nbsp;5-1</P> <P>Market Overview&nbsp;5-1</P> <P>Introduction to Available Types of Starch&nbsp;5-2</P> <P>Description of Starch&nbsp;5-2</P> <P>Available Starches&nbsp;5-2</P> <P>Resistant Starch&nbsp;5-2</P> <P>Types of Resistant Starch&nbsp;5-3</P> <P>Maltodextrin&nbsp;5-4</P> <P>Forecasts for the Resistant Starch Market&nbsp;5-4</P> <P>Market Engineering Measurement Analysis&nbsp;5-4</P> <P>Market Forecasts and Trends&nbsp;5-5</P> <P>Product and Application Trends&nbsp;5-7</P> <P>Tolerance of Fibres&nbsp;5-8</P> <P>New Starch Product Developments&nbsp;5-9</P> <P>Pricing Analysis and Trends&nbsp;5-10</P> <P>Competitive Analysis&nbsp;5-11</P> <P>Competitive Analysis&nbsp;5-11</P> <P>Tiers of Competition&nbsp;5-11</P> <P>Competitive Factors&nbsp;5-12</P> <P>Market Development Activities&nbsp;5-12</P> <P>Acquisitions&nbsp;5-12</P> <P>Joint Venture Agreements&nbsp;5-13</P> <P>Distribution Agreements&nbsp;5-14</P> <P>Key Market Participants&nbsp;5-15</P> <P><BR>C h a p t e r&nbsp;6 </P> <P><BR>Analysis of the Lactose-derived Prebiotics Market</P> <P>Introduction to the Lactose-derived Prebiotics Market&nbsp;6-1</P> <P>Market Overview&nbsp;6-1</P> <P>Galacto-oligosaccharides (GOS)&nbsp;6-2</P> <P>Benefits Associated with Galacto-oligosaccharide (GOS) Prebiotics&nbsp;6-3</P> <P>Tolerance&nbsp;6-4</P> <P>Galacto-fructose&nbsp;6-4</P> <P>Lactitol&nbsp;6-5</P> <P>Forecasts for the Lactose-derived Prebiotics Market&nbsp;6-6</P> <P>Market Engineering Measurement Analysis&nbsp;6-6</P> <P>Market Forecasts and Trends&nbsp;6-10</P> <P>Galacto-fructose&nbsp;6-13</P> <P>Product and Application Trends&nbsp;6-15</P> <P>Galacto-oligosaccharides (GOS)&nbsp;6-16</P> <P>Galacto-fructose&nbsp;6-18</P> <P>New Product Developments&nbsp;6-19</P> <P>Pricing Analysis and Trends&nbsp;6-19</P> <P>Galacto-oligosaccharides (GOS)&nbsp;6-20</P> <P>Galacto-fructose&nbsp;6-21</P> <P>Factors Affecting Prices of Ingredients&nbsp;6-21</P> <P>Competitive Analysis&nbsp;6-21</P> <P>Competitive Analysis&nbsp;6-21</P> <P>Galacto-oligosaccharide&nbsp;6-23</P> <P>Galacto-fructose&nbsp;6-23</P> <P>Tiers of Competition&nbsp;6-24</P> <P>Distribution Structure and End-user Groups&nbsp;6-24</P> <P>Competitive Factors&nbsp;6-24</P> <P>Market Development Activities&nbsp;6-25</P> <P>Expansions and Acquisitions&nbsp;6-25</P> <P>Strategic Partnerships&nbsp;6-27</P> <P>Other Competing Products&nbsp;6-27</P> <P>Market Share Analysis&nbsp;6-28</P> <P>Galacto-fructose&nbsp;6-29</P> <P><BR>C h a p t e r&nbsp;7 </P> <P><BR>Analysis of the Other Types of Prebiotics Market</P> <P>Introduction to the Other Prebiotics Market&nbsp;7-1</P> <P>Market Overview&nbsp;7-1</P> <P>Pectin&nbsp;7-2</P> <P>Industrial Sources of Raw Materials for Pectin&nbsp;7-3</P> <P>Beta-glucan&nbsp;7-3</P> <P>Manufacturers and Regulatory Claims&nbsp;7-4</P> <P>Regulatory Approval in Other Global Regions&nbsp;7-5</P> <P>Novel Foods Approval&nbsp;7-5</P> <P>Testing Service for Beta-glucan&nbsp;7-6</P> <P>Other oligosaccharides&nbsp;7-6</P> <P>Xylo-oligosaccharides&nbsp;7-6</P> <P>Isomalto-oligosaccharides&nbsp;7-7</P> <P>Soybean oligosaccharides&nbsp;7-7</P> <P>Chitosan-oligosaccharides&nbsp;7-7</P> <P>Tagatose&nbsp;7-8</P> <P>History of Tagatose Production&nbsp;7-9</P> <P>Further Developments in the Other Types of Prebiotics Market&nbsp;7-9</P> <P>New Product Developments&nbsp;7-9</P> <P>Wheat Bran Fibre&nbsp;7-9</P> <P>Arabinogalactan&nbsp;7-10</P> <P>Glucomannan&nbsp;7-10</P> <P>Gum Arabic&nbsp;7-11</P> <P><BR>C h a p t e r&nbsp;8 </P> <P><BR>Market Engineering Strategies</P> <P>Critical Success Factors in the European Food and Beverage Prebiotics Market&nbsp;8-1</P> <P>Critical Success Factors&nbsp;8-1</P> <P>Focus on Promotion of Research Trials to Fully Describe Functionality for Each Prebiotic Product&nbsp;8-2</P> <P>Establishment of a Correct Daily Dosage for Prebiotic Products and its Effective</P> <P>Communication in the Marketplace&nbsp;8-3</P> <P>Ability to Educate End-user Manufacturers and Offer Technical Service and After Sales Support&nbsp;8-3</P> <P>Differentiation Between Prebiotics and Other Functional Food Products is</P> <P>Necessary in Food and Beverage Market&nbsp;8-4</P> <P>Critical Success Factors (Contd...)&nbsp;8-5</P> <P>Promotion of Communication Between Industry and Academic Researchers to Disseminate Information&nbsp;8-5</P> <P>Co-branding Initiatives and Promotion of Defined Value-added Products Directly to Consumers&nbsp;8-6</P> <P>Offering a Complete Product Portfolio for All Key Market Segments in the Food and</P> <P>Beverage Prebiotics Market&nbsp;8-6</P> <P>Marketing Mix&nbsp;8-9</P> <P>Product&nbsp;8-9</P> <P>People&nbsp;8-10</P> <P>Price&nbsp;8-10</P> <P>Place&nbsp;8-11</P> <P>Promotion&nbsp;8-11</P> <P>Strategic Recommendations&nbsp;8-12</P> <P>Recommendations for Advancement of the Technologies Used in Prebiotics Manufacture&nbsp;8-12</P> <P>Recommendations for the Future Direction of Company Research Activities&nbsp;8-13</P> <P>Recommendations for Companies Looking to Enter the Prebiotics Market&nbsp;8-14</P> <P>Recommendations for Search Direction Towards New Prebiotic-product Associations&nbsp;8-14</P> <P>Recommendations for a Focus on Digestive Health as a Form of Immediate Health Management&nbsp;8-15</P> <P>Strategic Recommendations (Contd...)&nbsp;8-15</P> <P>Recommendations for Focus on Expanding Application Potentials Within the Prebiotics Market&nbsp;8-15</P> <P>Recommendations for Establishment of a Source of Reference Material and</P> <P>Discussion Forum for Prebiotics&nbsp;8-16</P> <P>Recommendations for Improved Operational Efficiency&nbsp;8-17</P> <P><BR>C h a p t e r&nbsp;9 </P> <P><BR>Database of Key Industry Participants</P> <P>Key Industry Participants&nbsp;9-1<BR></P></font><br /> </p></td> </tr> </table></td> </tr> </table></td> </tr> </table></td> <td width="1" align="left" valign="top"></td> <td width="250" align="right" valign="top"> <table width="250" height="73" border="0" cellpadding="0" cellspacing="0" class="kuang3"> <tr> <td width="250" height="71" align="left" valign="top" background="images/jian3.gif"> <form id="form1" name="form1" method="post" action="/search.asp"> <table width="240" border="0" align="right" cellpadding="0" cellspacing="0"> <tr> <td width="219" 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style="padding-left:3px;">·&nbsp;<a href="/report/reports/200904/11/877.html" target="_blank" title="Chinese Market for Food and Beverage Plastic Packaging"><font color=""><u>Chinese Market for Food and Beverage Plastic Packaging&nbsp;<span class=time>(2009-4-11)</span></u></font></a></td></tr><tr><td height="5" colspan="2"></td></tr> </table> </td> </tr> </table> </td> </tr> </table> <table width="780" height="100" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td height="107" align="center" valign="middle" background="/images/hou1.gif"><p><label>&copy;</label>2008 China Report Hall. 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