Chapter One. General Introduction 1
Section one. Research aim 2
Section two. Research content 3
Section three. Research methodology 4
Section four. Data source 5
Section five. Analysis basis 6
Chapter Two. Development of China’s Water Product Industry 8
Section one. Development of China’s major water product industries 9
1. Status quo 10
A. General introduction 11
B. Industrial chain 12
C. Status quo 13
2. Market structure of China’s water product industry 14
3. Industrial opportunities 15
4. Risks 16
5. International competitiveness 17
Section two. Development of domestic water products 18
1. General trend of the market 19
2. Measures of development 20
Section three. Development of imported water products 21
1. Slowdown in export and decline in export of China’s water products in 2005 22
2. About 50% growth in water products import in 2006 23
Section four. Analysis on market demand 24
1. Analysis on demand of international market 25
2. Analysis on demand of domestic market 26
Section five. Analysis on trade from 2004 to 2006 27
1. Analysis on trade in 2004 28
2. Analysis on trade in 2005 29
3. Analysis on trade in 2006 30
Section seven. General development of water product industry in different regions of China 31
1. Development of water product breeding industry 32
A. Breeding in sea water 33
b. Breeding in fresh water 34
2. Comment on listed companies 35
A. Zhangzidao 36
B. Homely 37
C. Oriental Ocean 38
D. Dongting Water Breeding 39
E. CNFC Overseas Fishery Co. 40
41
Chapter Three. Fresh shrimp and frozen shrimp market 42
Section one. Analysis on domestic production 43
1. Development review 44
2. Experience of rapid development of shrimp breeding 45
Section two. Interpretation of policy 46
Section three. Analysis on consumption 47
1. Analysis on domestic consumption 48
2. Analysis on international consumption 49
Section four. Fluctuation of market prices 50
Section five. Analysis on trade 51
Section six. Analysis on major sales channels 52
1. International market is the final target of shrimp breeding enterprises 53
2. The marketing pressure is from two directions 54
Section seven. Prices at different regions 55
Section eight. Analysis on market competition 56
1. Analysis and prediction on production from 2006 to 2008 57
2. Analysis and prediction on consumption from 2006 to 2008 58
Section nine. Analysis on import and export of relative products from 2004 to 2006 59
1. Analysis on import and export of shrimp products in 2004 60
2. Analysis on import and export of shrimp products in 2005 61
3. Analysis on import and export of shrimp products in 2006 62
Chapter Four. Abalone Market 64
Section one. Analysis on domestic production 65
1. Types 66
2. Analysis on market situation 67
3. Status quo of domestic abalone breeding 68
Section two. Interpretation of breeding modes 69
Section three. Analysis on consumption 70
1. Asia has vast demand, and South African Abalone nearly die out 71
2. Big demand in the global market 72
Section four. Analysis on domestic situation 73
1. Shantou tops the export of Sleeve-fish in Guangdong and over 90% export is to America 74
2. Longkou sleeve-fish slice of Shandong is popular overseas 75
Chapter Five. Tuna Market 77
Section one. Analysis on domestic production 78
1. General introduction and prediction 79
A. Definition of tuna 80
B. Status quo of production in China 81
C. Tuna has become the new growth point of China’s fishing industry 82
2. Developing trend and direction 83
Section two. Interpretation of government policies 84
1. Existence of tuna fishery industry 85
2. Status quo of management of tuna fishery industry86
3. Types of resources of major types 87
4. Management status quo 88
5. Trend of management 89
6. Management of China 90
Section three. Analysis on consumption 91
1. Analysis on domestic consumption market 92
2. Analysis on international consumption market 93
Section four. Analysis on market price changes- 94
Section five. Analysis on trade situation 95
1. Status quo of global production and trade 96
2. Introduction of global tuna trade 97
3. Canned tuna industry 98
4. Prospect of canned tuna industry 99
Section six. Status quo of domestic tuna production industry 100
Section seven. Prices in different markets 101
Section eight. Analysis on market competition 102
Section nine. Analysis on consumption of tuna 103
Section ten. Analysis on prospect of tuna industry in China 104
1. Exploration of tuna resource in the world 105
A. Exploration in Pacific Ocean 106
B. Exploration in Indian Ocean 107
C. Exploration in Atlantic Ocean 108
2. Trend of management of world tuna 109
3. Analysis on prospect of tuna in China 110
4. Policy and concept of tuna development in China 111
Chapter Six. Squid Market 113
Section one. Analysis on domestic production 114
Section two. Interpretation of government policies 115
Section three. Analysis on oversea situation 116
1. Comprehensive analysis on world sleeve-fish market in 2006 117
2. Prediction of developing trend of world sleeve-fish market in 2007 118
3. Analysis on import and export of sleeve-fish in Japanese market 119
4. Analysis on import and export of sleeve-fish in European market 120
Section four. Analysis on market price fluctuations 121
1. Analysis on domestic prices 122
2. Analysis on international prices 123
Section five. Introduction of import enterprises of China 124
Chapter Seven. Shell Market 127
Section one. Analysis on domestic production 128
1. Review 129
2. Experience of rapid development 130
Section two. Interpretation of policies 131
Section three. Analysis on consumption 132
1. Analysis on domestic consumption market 133
2. Analysis on international consumption market 134
Section four. Fluctuation of market prices 135
Section five. Analysis on trade 136
Section six. Analysis on major sales channels 137
1. International market is the final goal of breeding enterprises 138
2. Marketing pressure is from two directions 139
Section seven. Prices at different markets 140
Section eight. Analysis on market competition 141
1. Analysis and prediction on breeding of different countries from 2006 to 2008 142
2. Analysis and prediction on consumption of different countries from 2006 to 2008 143
Section nine. Import and export analysis on relative products from 2004 to 2006 144
1. Analysis on import and export of shell products in 2004 145
2. Analysis on import and export of shell products in 2005 146
3. Analysis on import and export of shell products in 2006 147
4. Analysis on import and export of shell products in 2007 148
Chapter Eight. Seaweed 150
Section one. Analysis on d 151
1. Review 152
2. Experience of rapid development 153
Section two. Interpretation of policies 154
Section three. Analysis on consumption 155
1. Analysis on domestic consumption market 156
2. Analysis on international consumption market 157
Section four. Fluctuation of market prices 158
Section five. Analysis on trade 159
Section six. Analysis on major sales channels 160
Section seven. Prices at different markets 161
Section eight. Analysis on market competition 162
1. Analysis and prediction on breeding of different countries from 2006 to 2008 163
2. Analysis and prediction on consumption of different countries from 2006 to 2008 164
Section nine. Import and export analysis on relative products from 2004 to 2006 165
1. Analysis on import and export of seaweed products in 2004 166
2. Analysis on import and export of seaweed products in 2005 167
3. Analysis on import and export of seaweed products in 2006 168
4. Analysis on import and export of seaweed products in 2007 169
Chapter Nine. Crabs 171
Section one. Analysis on domestic production 172
1. Review 173
2. Experience of rapid development 174
Section two. Interpretation of policies 175
Section three. Analysis on consumption 176
1. Analysis on domestic consumption market 177
2. Analysis on international consumption market 178
Section four. Fluctuation of market prices 179
Section five. Analysis on trade 180
Section six. Analysis on major sales channels 181
Section seven. Prices at different markets 182
Section eight. Analysis on market competition 183
1. Analysis and prediction on breeding of different countries from 2006 to 2008 184
2. Analysis and prediction on consumption of different countries from 2006 to 2008 185
Section nine. Import and export analysis on relative products from 2004 to 2006 186
1. Analysis on import and export of crab products in 2004 187
2. Analysis on import and export of crab products in 2005 188
3. Analysis on import and export of crab products in 2006 189
4. Analysis on import and export of crab products in 2007 190
Chapter Ten. Turtles 192
Section one. Analysis on domestic production 193
1. Review 194
2. Experience of rapid development 195
Section two. Interpretation of policies 196
Section three. Analysis on consumption 197
1. Analysis on domestic consumption market 198
2. Analysis on international consumption market 199
Section four. Fluctuation of market prices 200
Section five. Analysis on trade 201
Section six. Analysis on major sales channels 202
Section seven. Prices at different markets 203
Section eight. Analysis on market competition 204
1. Analysis and prediction on breeding of different countries from 2006 to 2008 205
2. Analysis and prediction on consumption of different countries from 2006 to 2008 206
Section nine. Import and export analysis on relative products from 2004 to 2006 207
1. Analysis on import and export of turtle products in 2004 208
21. Analysis on import and export of turtle products in 2005 209
3. Analysis on import and export of turtle products in 2006 210
4. Analysis on import and export of turtle products in 2007 211
Chapter Eleven. Analysis on Developing Trend and Strategies of China’s Water Products Industry 213
Section one. Developing trend 214
1. Prediction in 2007 215
2. Developing trend of world water products and water forage industry 216
Section two. Analysis on developing strategy 217
1. Features 218
2. Marketing strategy 219
3. Trade strategy 220
4. Operation strategy 221
5. Brand strategy 222
Section three. Analysis on leading enterprises of water product industry 223
Section four. Analysis on market competition structure 224
1. Competition mode 225
2. Competition structure 226
3. Strategy of fist brands 227
Chapter Twelve. Conclusion 229
Section one. Introduction of industry research 230
Section two. Research conclusion 231