Chapter One Summary 1
Section one Purposes 4
Section two Content 7
Section three Method 10
Section four Sources 13
Section five Evidence 16
Chapter Two Current market 19
Section one Summary on the market 22
Section two Classification 25
1、Solid 28
2、Stirring 31
3、Freezing 34
Section three Current overseas market 37
Section four Current China home market 40
Section five Developing trend of technology 43
46
Chapter Three Analysis on Current China Home Yoghurt Starter Market 49
Section one Current utilization 52
Section two Current utilization and developing trend 55
Section three Analysis on demand in China home market from 2004to 2006 58
Section four Analysis on supply in China home market from 2004to 2006 61
Section five Analysis on import and export in China home market from 2004to 2006 64
Section six Analysis on productivity statistics of enterprises in China in 2006 67
Section seven Analysis on development trend in china from 2007 to 2010 70
Section eight Analysis on investment in China from 2004 to 2006 73
76
Chapter Four Analysis on Output of Yoghurt in China from 2004 to 2006 79
Section one Developing trend of China home market from 2004 to 2006 82
Section two Consumption level in China home market from 2004 to 2006 85
Section three Change features in China home market from 2004 to 2006 88
Section four Change in competition structure in China home market from 2004 to 2006 91
Section five Developing trend of different trends from 2004 to 2006 94
Section six Analysis on competition of different brands from 2004 to 2006 97
1、Analysis on competition of nationwide brands 100
1、Mengniu 103
2、Yili 106
3、Sanlu 109
4、Guangming 112
5、Sanyuan 115
6、Xiajin 118
7、Kraft 121
8、Danone 124
9、June Yao 127
10、Miaoshi 130
2、Analysis on competition trend in regional brand market 133
1、Wandashan 136
2、Wanjiabao 139
3、Huahuaniu 142
4、Meilijian 145
5、Yingchunle 148
6、Yinqiao 151
7、Weiwei 154
8、Changfu 157
9、Weiguang 160
10、Longdan 163
11、Xuelan 166
12、Tianyou 169
13、Haihe 172
14、Qianjian 175
15、Yingxiong 178
Section seven Analysis on production capacity annual output of enterprises who produce different kinds of yoghurt 181
Section eight Analysis on demand in starter of enterprises who produce different kinds of yoghurt 184
Section nine Analysis on starter purchase channel of enterprises who produce different kinds of yoghurt 187
Section ten Analysis on categories of yoghurt starter 190
Chapter Five Analysis on Yoghurt Starter Manufacturing Enterprises 196
Section one Analysis on Overseas Yoghurt Starter Manufacturing Companies 199
1、Rhodia 202
2、Hansen 205
Section two Top 10 yoghurt starter manufacturers in output 208
1、Analysis on production capacity and output 211
2、Analysis on sales channel 214
3、Analysis on technology research and development 217
Section three Analysis on competitivity of yoghurt starter manufacturers 220
223
Chapter Six Analysis on Investing Value in Yoghurt Starter Industry 226
Section one Developing trend 229
Section two Investing environment 232
Section three Investing value 235
Section four Investing strategy 238
241
Chapter Seven Research Conclusion and Suggestion 244
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