Research Report On China Fruit Juice Beverage Industry 2006

CHAPTER 2  ANALYZING WORLD FRUIT JUICE BEVERAGE MARKET 6
SECTION I ANALYZING WORLD FRUIT JUICE BEVERAGE MARKET SCALE 6
I General Review 6
II the Situation of Concentrated Cider 7
SECTION II ANALYZING THE AMERICA’S FRUIT JUICE MARKET 7
SECTION III ANALYZING EUROPE’S FRUIT JUICE BEVERAGE MARKET 8

CHAPTER 3 ANALYZING FRUIT JUICE BEVERAGE PRODUCTION IN CHINA 9
SECTION I GENERAL SITUATION OF FRUIT JUICE BEVERAGE PRODUCTION IN CHINA 9
I Gross Output of Fruit Juice Beverage in China from the year of 2002 to the year of 2005 9
II Characteristics of Fruit Juice Beverage Output Growth in China from the year of 2002 to the year of 2004 10
SECTION II REGIONAL STRUCTURE OF FRUIT JUICE BEVERAGE OUTPUT 10
I Regional Concentration of Output from the year of 2003 to the year of 2005 10
II Development Trend of Fruit Juice Production in Different Regions of China from the year of 2003 to the year of 2005 12
SECTION III OUTPUT SCALES AND STRUCTURE 14
I Analyzing the Output Scales of Fruit Juice Beverage Enterprises in China from the year of 2003 to the year of 2004 14
II Movement Trend of Production Scale Distribution of China’s Fruit Juice Beverage Enterprises from the year of 2003 to the year of 2005 16
SECTION IV CHARACTERISTICS OF FRUIT JUICE BEVERAGE PRODUCTION IN CHINA 17
I General Characteristics of Fruit Juice Beverage Production in China 17
II Product Characteristics of China’s Fruit Juice Beverage 17
III Output Concentration Degree of China’s Fruit Juice Enterprises during the period from the Year of 2003 to the Year of 2005 19

CHAPTER 4 ANALYZING THE OPERATION OF CHINA’S FRUIT JUICE BEVERAGE INDUSTRY 21
SECTION I ANALYZING THE SCALE OF CHINA’S FRUIT JUICE BEVERAGE INDUSTRY 21
I The Quantity of Fruit Juice Beverage Enterprises and Staff Employed by the industry from 2002 to 2005 21
II Asset Sizes and Their Changes in China’s Fruit Juice Beverage Industry during the Period from the year of 2002 to the year of 2005 21
III Sales Revenues and Their Changes in China’s Fruit Juice Beverage Industry during the Period from the year of 1998 to the year of 2005 22
SECTION II ANALYZING PROFITABILITY OF CHINA’S FRUIT JUICE BEVERAGE INDUSTRY 25
I Costs and Expenses in China’s Fruit Juice Beverage Industry during the period from the year of 2000 to the year of 2005 25
II Profit Structure in China’s Fruit Juice Beverage Industry during the period from the year of 2003 to the year of 2005 26
III Comparison among Profitability of Enterprises with Different Scales from the year of 2004 to the year of 2005 28
SECTION III ANALYZING THE EFFICIENCY IN FRUIT JUICE BEVERAGE INDUSTRY 31
I Analyzing the Capital Efficiency from the year of 1998 to the year of 2005 31
II Analyzing Labor Efficiency in China’s Fruit Juice Beverage Industry from the year of 1998 to the year of 2005 32
SECTION IV GENERAL COMPARATIVE STUDY ABOUT FRUIT JUICE BEVERAGE AND SOFT DRINKS 33
I Comparison about Their Output from the year of 2002 to the year of 2005 33
II Comparison about Scales of Fruit Juice Beverage Enterprises and those of Soft Drinks Enterprises from the year of 2002 to the year of 2005 34
III Comparison about Sales Revenues of Fruit Juice Beverage Enterprises and those of Soft Drinks Enterprises from the year of 2002 to the year of 2005 35
IV Comparison about Profit in Fruit Juice Beverage Industry and that in Whole Soft Drinks Industry from the year of 2002 to the year of 2005 35
V Comparison about Efficiency in Fruit Juice Beverage Industry and that in Whole Soft Drinks Industry from 2002 to 2005 36

CHAPTER 5　ANALYZING MARKET DEMAND FOR FRUIT JUICE BEVERAGE IN CHINA 38
SECTION I ANALYZING THE GENERAL MARKET DEMAND FOR FRUIT JUICE BEVERAGE IN CHINA 38
I Analyzing the General Market Demand for Fruit Juice Beverage in China from the year of 1998 to the year of 2005 38
III Studying the Point of Growth of the Demand for Fruit Juice Beverage in China 40
SECTION II ANALYZING THE CHARACTERISTICS OF THE DEMAND FOR FRUIT JUICE BEVERAGE IN CHINA 41
I Consumption Market is upgrading. 41
II Female Image of Fruit Juice Beverage Brand has won Recognition. 42
III Consumption of Fruit Juice Beverage Has Appeared Geographic Characteristics obviously, and most is consumed in Southeast littoral of China. 42
IV Fruit Juice Beverage Market in China Has Stepped into Brand Competition Stage. 44

CHAPTER 6 STUDYING FRUIT JUICE BEVERAGE CONSUMERS IN CHINA 45
SECTION I ANALYZING FRUIT JUICE CONSUMPTION FREQUENCY IN CHINA’S MAJOR CITIES 45
I Comparison about Fruit Juice Consumption Frequency in the Nine Cities of China 45
II Analyzing Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Major Cities of China 47
SECTION II ANALYZING FRUIT JUICE BEVERAGE CONSUMPTION BEHAVIOR 62
I Analyzing Consumption Motives of Fruit Juice Beverage Consumers in Major Cities of China 62
II Studying Brand Preference of Fruit Juice Consumers in Major Cities of China 72
SECTION III ANALYZING PACKAGING PREFERENCE OF FRUIT JUICE CONSUMERS 74
I General Situation of Packaging Preference of Fruit Juice Consumers and Comparison about it in Different Cities of China 74
II Studying Packaging Preference of Fruit Juice Consumers in Different Age Ranges in Nine Major Cities of China 76
SECTION IV STUDYING HEAVY DRINKERS OF FRUIT JUICE BEVERAGE 81
I Age Distribution of Heavy Drinkers of Fruit Juice Beverage 81
II Analyzing Influencing Factors of Fruit Juice Beverage Heavy Drinkers?Purchase Decision 83

CHAPTER 7   ANALYZING THE FRUIT BEVERAGE IMPORT AND EXPORT IN CHINA 85
SECTION I. ANALYZING THE FRUIT BEVERAGE IMPORT OF CHINA 85
I. Analyzing the import volume and value of fruit juice in China 85
II. Analyzing the fruit beverage import categories of China 86
III. Analyzing the area of import source and demand of fruit beverage in China 87
SECTION II ANALYZING THE FRUIT BEVERAGE EXPORT OF CHINA 92
I. Analyzing the export volume and value of fruit juice in China 92
II Analyzing the export categories of Chinese fruit beverage from 2001 to 2005 94
III.  The export situation of orange juice in China from 2001 to 2005 95
IV.  The export situation of pomelo juice in China from 2001 to 2005 95
V. The export situation of citrous juice in China from 2001 to 2005 97
VI. The export situation pinecider in China from 2001 to 2005 98
VII. The export situation grape juice in China from 2001 to 2005 100
VIII. The export situation cider in China from 2001 to 2005 100
IX. Analyzing the export destinations of fruit beverage in China 101
X.  Analyzing the export supply area of fruit beverage in China 102

CHAPTER 8 GENERAL SITUATION OF FRUIT BEVERAGE MARKET IN CHINA 103
SECTION I ANALYZING THE EXTERIOR ENVIRONMENT OF FRUIT JUICE BEVERAGE 103
I. Economic environment 103
II. Policy environment 104
III. The debut of industry criterion of “Turbid Cider Concentrate?nbsp;105
SECTION II  SWOT ANALYZING OF FRUIT BEVERAGE INDUSTRY IN CHINA 106
I. The strengths of fruit beverage industry in China 106
II. The weaknesses of fruit beverage industry in China 106
III. Analyzing the opportunities of the development of fruit beverage industry in China 107
SECTION III THE DEVELOPMENT FEATURES OF CHINESE FRUIT BEVERAGE INDUSTRY 108
I. Varieties of the fruit beverage brands and the fierce competition 108
II. The new brands compete with the old ones directly, with different advantages 109
III. The low market concentration and shortage of strong brands 109
IV. There is large dimension for the market and there needs more development 109

CHAPTER 9 ANALYZING THE REGIONAL MARKET OF FRUIT BEVERAGE IN CHINA 110
SECTION I ANALYZING THE FRUIT BEVERAGE MARKET OF NORTH CHINA FROM 2002 TO 2005 110
I. Analyzing the fruit beverage industry of North China as a whole 110
II. Analyzing the fruit beverage industry in Beijing 111
III. Analyzing the fruit beverage industry in Tianjin 113
IV. Analyzing the fruit beverage industry in Hebei Province 115
V. Analyzing the brand structure of fruit beverage in North China 118
SECTION III ANALYZING THE FRUIT BEVERAGE MARKET OF MIDDLE SOUTH CHINA FROM 2002 TO 2005 119
I. Analyzing the fruit beverage industry of Middle south China as a whole 119
II. Analyzing the fruit beverage industry in Guangdong Province 121
III. Analyzing the fruit beverage industry in Henan Province 123
IV. Analyzing the fruit beverage industry in Hubei Province 126
V Analyzing the brand structure of fruit beverage in Middlesouth China 129
SECTION IV ANALYZING THE FRUIT BEVERAGE MARKET OF EAST CHINA FROM 2002 TO 2005 133
I. Analyzing the fruit beverage industry of East China as a whole 133
II. Analyzing the fruit beverage industry of Shandong Province 134
III. Analyzing the fruit beverage industry of Zhejiang Province 137
IV. Analyzing the fruit beverage industry of Shanghai 140
V. Analyzing the fruit beverage industry of Jiangsu Province 143
VI. Analyzing the fruit beverage industry of Jiangxi Province 146
VII. Analyzing the brand structure of fruit beverage in East China 149
SECTION V ANALYZING THE FRUIT BEVERAGE MARKET IN NORTHWEST CHINA FROM 2002 TO 2005 151
I. Analyzing the fruit beverage industry of Northwest China as a whole 151
II. Analyzing the fruit beverage industry of Shaanxi Province 153
III Analyzing the fruit beverage industry of Sinkiang 156
IV. Analyzing the brand structure of fruit beverage in Northwest China 159

CHAPTER 10 ANALYSIS ON CHINA’S FRUIT JUICE BEVERAGE MARKET COMPETITION 161
SECTION ?CHARACTERISTICS OF CHINA’S FRUIT JUICE BEVERAGE MARKET COMPETITION 161
I Three Competing Groups 161
II Categories and Brand Competition Status Quo 161
III Consumer Subdivision Market Competition 162
IV Competitive Regional Market Characteristics 162
SECTION ?ANALYSIS ON CHINA'S FRUIT JJUICE BEVERAGE COMPETITION PATTERNS 163
I 2001-2005, Brand Competition Pattern Analysis 163
IV Profound Analysis on Chinese Fruit Juice Beverage Industry Competition 164

CHAPTER 11 ANALYSIS ON LEADING ENTERPRISES OF FRUIT JUICE BEVERAGE INDUSTRY 166
SECTION ?BEIJING HUIYUAN BEVERAGE & FOOD GROUP 166
I Brief Introduction 166
II Business Scope 167
III 2002-2004, Management Analysis 167
SECTION ?BEIJING HUABANG FOOD CO., LTD. 176
I General Situation 176
II Business Scope 177
III 2003-2004, Management Analysis 178
SECTION?CHENGDE LOLO GROUP 179
I. General Situation 179
II. Business Scope 179
III 2003-2005, Management Performance Analysis 180
SECTION ?HANGZHOU WAHAHA GROUP 184
1 Brief Introduction 184
II Managing Scope 184
III 2003?005 Performance Analysis 184
SECTION ?TAIWAN UNI-PRESIDENT GROUP 188
I Brief Introduction 188
II 2003-2005 General Situation of Uni-President Group Fruit Beverage Industry 188
V 2003?005 Uni-President Group Fruit Juice Enterprises Performance 189
SECTION ?TAIWAN TINGHSIN (MASTERKONG) GROUP 196
I Brief Introduction 196
?Business Scope 196
?2003?005, Masterkong Major Fruit Juice Enterprise Performance 197
?Enterprise Development 199
SECTION ?COCA COLA ENTERPRISE 199
I Development in China 199
II. Development of Fruit Juice Beverage Products in China 200
III. 2003-2005 Managing Performance Analysis 200
? New Winds of Coca-Cola Fruit Juice Beverages 203
SECTION?PEPSI-COLA CORPORATION 203
I. Brief Introduction 203
II. Development in China 203
III. Fruit Juice Beverage Development 204
IV 2003?005 Management Analysis 205

CHAPTER 12 ANALYSIS OF JUICE BEVERAGE SUBSTITUTES 207
SECTION ?GENERAL ANALYSIS OF CHINESE SOFT DRINK MARKET 207
?Chinese Soft Drink Market Scope 207
ⅡChinese Soft Drink Industry Structure Change and Analysis 207
?Status quo of Chinese soft drink industry 209
V Analysis on major enterprises situation in Chinese soft drink industry 209
SECTION ?ANALYSIS OF CHINESE CARBONIC ACID BEVERAGE MARKET 211
I 2001-2005 Market development 211
III 2003?005 Production change and analysis of Chinese carbonic acid beverage 212
IV 2003?005 Analysis on carbonic acid beverage manufacturing scale 214
V 2004 Profit analysis on carbonic acid beverage industry 215
SECTION ?ANALYSIS ON CHINESE DRINKING WATER MARKET 216
I 2002?005 Drinking water production analysis 216
II Drinking water regional production 216
III Analysis on drinking water manufacturing scale, 2002?005 217
IV Analysis on drinking water industry profit, 2002?005 218
V Analysis on drinking water production concentration degree, 2003?005 219
SECTION ?ANALYSIS ON CHINESE TEA BEVERAGE MARKET 220
I 2001?005 Chinese tea beverage market scale 220
SECTION ?ANALYSIS ON CHINA MILK BEVERAGE AND PLANT PROTEIN BEVERAGE MARKET 221
I China whole milk beverage market development, 2001?005 221
II Major product 223
III Analysis on the performance of the industry 223
SECTION ?ANALYSIS ON CHINESE FUNCTIONAL BEVERAGE MARKET 224
I 2001?005 Chinese functional beverage market scale 224
II The functional beverage market situation of the world 225

CHAPTER 13 RELATIVE INDUSTRY OF CHINESE JUICE BEVERAGE—FRUIT INDUSTRY 227
I 2002?005 Fruit production 227
II 2004?005 Fruit price 227

CHAPTER 14 ANALYSIS ON FRUIT BEVERAGE MARKETING 229
I Current marketing channel of juice beverage industry 229
II Main points on channel maintenance 230
III Catering Channel in Fruit Juice Beverage 231

CHAPTER 15 DEVELOPMENT TREND AND INVESTMENT ANALYSIS FRUIT JUICE BEVERAGE INDUSTRY 232
SECTION ?DEVELOPMENT TREND OF FRUIT JUICE BEVERAGE INDUSTRY 232
I Consumption Winds of Fruit Juice Beverage 232
II Directions of Product Development 233
III Market Competition Trend 233
SECTION ⅡANALYSIS ON INVESTMENT IN BEVERAGE INDUSTRY 234

Table Of Contents

Table 1  Sketch Map of the Concentration Ratio in China’s Fruit Juice Beverage Industry in 2004 3
Table 2  Annual Consumption Volume of Cider in the World from 1988 to 2007 6
Table 3  Fruit Juice and Fruit Juice Beverage Outputs in China from the year of 2002 to the year of 2005 9
Table 4  Annual Growth Rates of Fruit Juice and Fruit Juice Beverage Output in China from the year of 2002 to the year of 2004 10
Table 5  A List of Fruit Juice and Fruit Juice Beverage Output in Provinces (or Cities) of China from the year of 2003 to the year of 2005 11
Table 6  A Proportion Chart about Fruit Juice and Fruit Juice Beverage Output in Different Regions of China from January to September of the year of 2005 12
Table 7  Comparison between the Annual Growth Rates of Fruit Juice and Fruit Juice Beverage Output in Guangdong Province, Shanxing Province and Beijing City and the Industrial Average Level in China 13
Table 8  Comparison among China’s Fruit Juice Beverage Enterprises Whose Annual Sales Revenue was More Than Five Million RMB Yuan in the year of 2004 14
Table 9  Quantity Proportion Chart of China’s Fruit Juice Beverage Enterprises with Different Production Scales in the year of 2004 15
Table 10  Output Proportion Chart of China’s Fruit Juice Beverage Enterprises with Different Production Scales in the year of 2004 15
Table 11  Changes of Production Scales and Structure in China’s Fruit Juice Beverage Industry in 2004 16
Table 12  Analyzing the Output Concentration Degree of China’s Fruit Juice Enterprises during the Period from the Year of 2003 to the Year of 2005 19
Table 13  Output Proportion Changes of China’s Major Fruit Juice Enterprises during the Period from the Year of 2003 to the Year of 2005 20
Table 14  The Quantity of Fruit Juice Beverage Enterprises whose Annual Sales Revenue was more than Five Million RMB Yuan, and the Staff Employed by them in 2004 21
Table 15  Asset Sizes and Their Changes in China’s Fruit Juice Beverage Industry during the Period from the year of 2002 to the year of 2005 22
Table 16  A Chart about Sales Revenue Changes in China’s Fruit Juice Beverage Industry during the Period from the year of 1998 to the year of 2005 23
Table 17  Sales Revenue Scale Distribution of China’s Fruit Juice Beverage Industry in 2004 23
Table 18  Sales Revenue Scale Distribution of China’s Fruit Juice Beverage Industry during the Period from January to September, 2005 24
Table 19  Analyzing the Costs and Expenses in China’s Fruit Juice Beverage Industry during the period from the year of 2003 to the year of 2005 25
Table 20  Profit Margin Changes in China’s Fruit Juice Beverage Industry during the period from the year of 2003 to the year of 2005 26
Table 21  A Chart about Growth Rate of Profit in China’s Fruit Juice Beverage Industry during the period from the year of 2003 to the year of 2005 27
Table 22  Analyzing Industrial Profitability Indexes in China’s Fruit Juice Beverage Industry during the period from the year of 2002 to the year of 2005 28
Table 23  Analyzing Profit Scales of China’s Fruit Juice Beverage Enterprises in the year of 2004 29
Table 24  Analyzing Profit Scales of China’s Fruit Juice Beverage Enterprises during the period from January to September of the year of 2005 30
Table 25 Comparison among Deficit-ridden Enterprises Ratios in Groups with Different Scales in China’s Fruit Juice Beverage Industry in the year of 2004 31
Table 26  The Trend Line of Current Assets Turnover in China’s Fruit Juice Beverage Industry from the year of 1998 to the year of 2005 32
Table 27  Comparison about Labor Productivity in the Fruit Juice Beverage Industry from the year of 2003 to the year of 2004 33
Table 28 Comparison about Output of Fruit Juice Beverage and Soft Drinks from the year of 2002 to the year of 2005 33
Table 29  Comparison between the Asset Scales in Fruit Juice Beverage Industry and that in the Whole Soft Beverage Industry from the year of 2002 to the year of 2005 34
Table 30  Comparison between Sales Revenue in Fruit Juice Beverage Industry and that in the Whole Soft Beverage Industry from the year of 2002 to the year of 2005 35
Table 31  Comparison between Total Profit in Fruit Juice Beverage Industry and that in the Whole Soft Beverage Industry from the year of 2002 to the year of 2005 36
Table 32  Comparison between Sales Revenue per Capita in Fruit Juice Beverage Industry and that in the Whole Soft Beverage Industry from the year of 2002 to the year of 2005 36
Table 33  Comparison between Profit per Capita in Fruit Juice Beverage Industry and that in the Whole Soft Beverage Industry from the year of 2002 to the year of 2005 37
Table 34  Development Trend Line of Market Demand for Fruit Juice Beverage in China from the year of 1998 to the year of 2005 39
Table 35  The Trend Line of Sales Revenue Growth in China’s Fruit Juice Beverage Industry from 1996 to 2004 39
Table 36  Comparison among Penetration Ratios of Fruit Juice Beverage in China’s Nine Major Cities in the year of 2003 and the year of 2004 40
Table 37  Comparison among Consumer Usage Frequency of Fruit Juice Beverage in China’s Nine Major Cities in the year of 2003 and the year of 2004 41
Table 38  Market Penetration Degree of Fruit Juice Beverage in Different Cities 43
Table 39 Comparison about Fruit Juice Consumption Frequency in the Nine Major Cities of China 46
Table 40 Comparison about Fruit Juice Consumption Frequency in Major Cities of China 47
Table 41 Comparison about Comprehensive Consumption Frequencies of Female and Male Consumers in Different Age ranges in Beijing City 48
Table 42 Comparison about Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Beijing City 48
Table 43 Comparison about Comprehensive Consumption Frequencies of Female and Male Consumers in Different Age ranges in Shanghai City 49
Table 44 Comparison about Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Shanghai City 50
Table 45 Comparison about Comprehensive Consumption Frequencies of Female and Male Consumers in Different Age ranges in Guangzhou City 51
Table 46  Comparison about Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Guangzhou City 52
Table 47  Comparison about Comprehensive Consumption Frequencies of Female and Male Consumers in Different Age ranges in Chengdu City 53
Table 48  Comparison about Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Chengdu City 54
Table 49  Comparison about Comprehensive Consumption Frequencies of Female and Male Consumers in Different Age ranges in Chongqing City 55
Table 50  Comparison about Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Chongqing City 56
Table 51 Comparison about Comprehensive Consumption Frequencies of Female and Male Consumers in Different Age ranges in Wuhan City 56
Table 52  Comparison about Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Wuhan City 57
Table 53  Comparison about Comprehensive Consumption Frequencies of Female and Male Consumers in Different Age ranges in Xi’an City 58
Table 54  Comparison about Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Xi’an City 59
Table 55 Comparison about Comprehensive Consumption Frequencies of Female and Male Consumers in Different Age ranges in Shenyang City 59
Table 56  Comparison about Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Shenyang City 60
Table 57  Comparison about Comprehensive Consumption Frequencies of Female and Male Consumers in Different Age ranges in Nanjing City 61
Table 58  Comparison about Comprehensive Consumption Frequencies of Consumers in Different Age ranges in Nanjing City 62
Table 59 Comparison about Fruit Juice Beverage Drinking Occasions of Male and Female Consumers in Different Age Ranges in Beijing City 63
Table 60  Comparison about Consumption Motives of Fruit Juice Beverage Consumers in Beijing City 63
Table 61  Comparison about Fruit Juice Beverage Drinking Occasions of Male and Female Consumers in Different Age Ranges in Shanghai City 64
Table 62  Comparison about Consumption Motives of Fruit Juice Beverage Consumers in Shanghai City 64
Table 63  Comparison about Fruit Juice Beverage Drinking Occasions of Male and Female Consumers in Different Age Ranges in Guangzhou City 65
Table 64  Comparison about Consumption Motives of Fruit Juice Beverage Consumers in Guangzhou City 65
Table 65  Comparison about Fruit Juice Beverage Drinking Occasions of Male and Female Consumers in Different Age Ranges in Chengdu City 66
Table 66  Comparison about Consumption Motives of Fruit Juice Beverage Consumers in Chengdu City 66
Table 67  Comparison about Fruit Juice Beverage Drinking Occasions of Male and Female Consumers in Different Age Ranges in Chongqing City 67
Table 68  Comparison about Consumption Motives of Fruit Juice Beverage Consumers in Chongqing City 67
Table 69  Comparison about Fruit Juice Beverage Drinking Occasions of Male and Female Consumers in Different Age Ranges in Wuhan City 68
Table 70  Comparison about Consumption Motives of Fruit Juice Beverage Consumers in Chongqing City 68
Table 71  Comparison about Fruit Juice Beverage Drinking Occasions of Male and Female Consumers in Different Age Ranges in Xi’an City 69
Table 72  Comparison about Consumption Motives of Fruit Juice Beverage Consumers in Xi’an City 69
Table 73  Comparison about Fruit Juice Beverage Drinking Occasions of Male and Female Consumers in Different Age Ranges in Shenyang City 70
Table 74  Comparison about Consumption Motives of Fruit Juice Beverage Consumers in Shengyang City 70
Table 75  Comparison about Fruit Juice Beverage Drinking Occasions of Male and Female Consumers in Different Age Ranges in Nanjing City 71
Table 76  Comparison about Consumption Motives of Fruit Juice Beverage Consumers in Nanjing City 71
Table 77  Comparison about Brand Switching Habit of Fruit Juice Consumers in Major Cities of China 72
Table 78  Percentage Taken by Fruit Juice Beverage Consumers Fixing Their Consumption to One Brand in Major Cities of China 73
Table 79  Percentage Taken by Fruit Juice Beverage Consumers Fixing Their Consumption to Two or Three Brands in Major Cities of China 73
Table 80  Percentage Taken by Fruit Juice Beverage Consumers Who Don’t Fix Their Consumption to Any Brand in Major Cities of China 74
Table 81  Comparison about Packaging of Most Frequently Drunk Fruit Juice Beverage 75
Table 82  Comparison about Packaging Preference of Fruit Juice Consumers in Nine Major Cities of China 75
Table 83  Comparison about Packaging Preferences of Male and Female Consumers in Different Age Ranges in Beijing toward Most Frequently Drunk Fruit Juice Beverage 76
Table 84 Comparison about Packaging Preferences of Male and Female Consumers in Different Age Ranges in Shanghai toward Most Frequently Drunk Fruit Juice Beverage 77
Table 85  Comparison about Packaging Preferences of Male and Female Consumers in Different Age Ranges in Guangzhou toward Most Frequently Drunk Fruit Juice Beverage 77
Table 86  Comparison about Packaging Preferences of Male and Female Consumers in Different Age Ranges in Chengdu toward Most Frequently Drunk Fruit Juice Beverage 78
Table 87 Comparison about Packaging Preferences of Male and Female Consumers in Different Age Ranges in Chongqing toward Most Frequently Drunk Fruit Juice Beverage 79
Table 88 Comparison about Packaging Preferences of Male and Female Consumers in Different Age Ranges in Wuhan toward Most Frequently Drunk Fruit Juice Beverage 79
Table 89 Comparison about Packaging Preferences of Male and Female Consumers in Different Age Ranges in Xi’an toward Most Frequently Drunk Fruit Juice Beverage 80
Table 90 Comparison about Packaging Preferences of Male and Female Consumers in Different Age Ranges in Shenyang toward Most Frequently Drunk Fruit Juice Beverage 80
Table 91 Comparison about Packaging Preferences of Male and Female Consumers in Different Age Ranges in Shenyang toward Most Frequently Drunk Fruit Juice Beverage 81
Table 92  Age Distribution of Heavy Drinkers of Fruit Juice Beverage in Beijing City 82
Table 93  Comparison about Ages of Heavy Drinkers of Fruit Juice Beverage in Beijing City 82
Table 94  Comparison about the Influencing Factors of Fruit Juice Beverage Heavy Drinkers?Purchase Decision 83
Table 95   Comprehensive Comparison about Influencing Factors of Fruit Juice Beverage Heavy Drinkers?Purchase Decision 84
Table 96  The changes of fruit beverage import volume from 2001 to 2005 85
Table 97  The changes of fruit beverage export volume from 2001 to 2005 85
Table 98  The changes of fruit beverage export price from 2001 to 2005 86
Table 99   statistics of imported fruit beverage categories from January to October in 2005 87
Table 100  Comparison of main original counties of Chinese fruit juice import in January and February in 2005 88
Table 101  Comparison of main demand areas of Chinese fruit juice import in January and February in 2005 88
Table 102  Comparison of main original counties of Chinese orange juice import in January and February in 2005 89
Table 103  Comparison in main demand areas of Chinese orange juice import in January and February in 2005 89
Table 104   Comparison of main original counties of Chinese grape juice import in January and February in 2005 90
Table 105  Comparison in main demand areas of Chinese grape juice import in January and February in 2005 90
Table 106  Comparison of main original counties of Chinese cider import in January and February in 2005 91
Table 107   Comparison in main demand areas of Chinese cider import in January and February in 2005 91
Table 108  The increase of export volume of fruit juice in China from 2001 to 2005 92
Table 109 The increase of export value of fruit juice in China from 2001 to 2005 93
Table 110   The decrease of export average price of fruit juice in China from 2001 to 2005: 93
Table 111   Schedule of the main exported fruit juice categories in China from 2001 to 2005 94
Table 112  Schedule of the export situation of orange juice in China from 2001 to 2005 95
Table 113   Schedule of the export situation of pomelo juice in China from 2001 to 2005 96
Table 114  Schedule of the export situation of citrous juice in China from 2001 to 2005 97
Table 115  Schedule of the export situation of pinecider in China from 2001 to 2005 99
Table 116  Schedule of the export situation of grape juice in China from 2001 to 2005 100
Table 117  Schedule of the export situation of cider in China from 2001 to 2005 101
Table 118  Comparison of export destinations of fruit juice in January and February in 2005 in China 102
Table 119  Comparison of export supply areas of fruit juice in January and February in 2005 in China 102
Table 120 The change of total retail value of social consumable in Chinese the market from 1991 to 2003 104
Table 121  Output and its increase of fruit beverage in North China from 2002 to 2005 110
Table 122  Comparison of fruit beverage output in each province in North China in 2004 111
Table 123  Statistics of output and its increase of fruit beverage in Beijing from 2001 to 2005 111
Table 124  Comparison of fruit beverage sales revenue of enterprises whose annual sales are more than five million RMB Yuan in Beijing from 2002 to 2005 112
Table 125　Comparison of total profit of fruit beverage enterprises whose annual sales revenue are more than five million RMB Yuan in Beijing from 2002 to 2005 113
Table 126　Statistics of output and its increase of fruit juice and fruit beverage in Tianjin from 2001 to 2005 113
Table 127　Comparison of fruit beverage sales revenue of enterprises whose annual sales revenue is more than five million RMB Yuan in Tianjin from 2002 to 2005 114
Table 128  Comparison of total profit of fruit beverage in enterprises whose annual sale revenue is more than five million RMB Yuan in Tianjin from 2002 to 2005 115
Table 129　Statistics of output and its increase of fruit juice and fruit beverage in Hebei Province from 2001 to 2005 116
Table 130  Comparison of gross industrial production value of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Hebei Province from 2002 to 2005 117
Table 131 Comparison of the sales revenue of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Hebei Province from 2002 to 2005 117
Table 132 Comparison of total profit of fruit beverage in enterprises whose annual sales are more than five million RMB Yuan in Hebei Province from 2002 to 2005 118
Table 133 Investigation of the most popular fruit beverage brands to consumer in Beijing from 2003 to 2004 119
Table 134　Output and its increase of fruit beverage in Middle-south China from 2002 to 2005 120
Table 135　Comparison of fruit beverage output in each province of Middle-south China in 2004 120
Table 136 Statistics of output and its changes of fruit juice and fruit beverage in Guangdong Province from 2001 to 2005 121
Table 137　Comparison of fruit beverage gross industrial production value of enterprises whose annual sales are more than five million RMB Yuan in Guangdong Province from 2002 to 2005 122
Table 138  Comparison of fruit beverage enterprises whose annual sales are more than five million RMB Yuan sales revenue in Guangdong Province from 2002 to 2005 122
Table 139  Comparison of total profit of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Guangdong Province from 2002 to 2005 123
Table 140  Statistics of output and its changes of fruit beverage in Henan Province from 2001 to 2005 124
Table 141  Comparison of gross industrial production value of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Henan Province from 2002 to 2005 125
Table 142  Comparison of the sales revenue of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Henan Province from 2002 to 2005 125
Table 143  Comparison of total profit of fruit beverage in enterprises whose annual sales are more than five million RMB Yuan in Hebei Province from 2002 to 2005 126
Table 144　Statistics of output and its changes of fruit juice and fruit beverage in Hubei from 2001 to 2005 127
Table 145 Comparison of gross industrial production value of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Hubei Province from 2002 to 2005 128
Table 146　Comparison of the sales revenue of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Hubei Province from 2002 to 2005 128
Table 147  Comparison of total profit of fruit beverage in enterprises whose annual sales are more than five million RMB Yuan in Hubei Province from 2002 to 2005 129
Table 148  Market share of fruit beverage brands in 2002 in Middle China (Wuhan) 130
Table 149  Investigation of the most popular fruit beverage brands of the consumer in Guangzhou from 2003 to 2004 131
Table 150  Investigation of the most popular fruit beverage brands of the consumer in Wuhan from 2003 to 2004 132
Table 151　Statistics of output and its changes of fruit juice and fruit beverage in East China from 2001 to 2005 133
Table 152　Comparison of fruit beverage output in each province of East China in 2004 134
Table 153　Statistics of output and its changes of fruit juice and fruit beverage in Shandong Province from 2001 to 2005 135
Table 154  Comparison of gross industrial production value of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Shandong Province from 2002 to 2005 136
Table 155　Comparison of the sales revenue of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Shandong Province from 2002 to 2005 136
Table 156　Comparison of total profit of fruit beverage in enterprises whose annual sales are more than five million RMB Yuan in Shandong Province from 2002 to 2005 137
Table 157  Statistics of output and its changes of fruit juice and fruit beverage in Zhejiang Province from 2001 to 2005 138
Table 158 Comparison of gross industrial production value of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Hebei Province from 2002 to 2005 139
Table 159  Comparison of the sales revenue of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Zhejiang Province from 2002 to 2005 139
Table 160  Comparison of total profit of fruit beverage in enterprises whose annual sales are more than five million RMB Yuan in Zhejiang Province from 2002 to 2005 140
Table 161　Statistics of output and increase and decrease of fruit juice and fruit beverage in Shanghai Province from 2001 to 2005 141
Table 162　Comparison of gross industrial production value of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Shanghai Province from 2002 to 2005 142
Table 163　Comparison of the sales revenue of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Shanghai Province from 2002 to 2005 142
Table 164  Comparison of total profit of fruit beverage in enterprises whose annual sales are more than five million RMB Yuan in Shanghai Province from 2002 to 2005 143
Table 165 Statistics of output and increase and decrease of fruit juice and fruit beverage in Jiangsu Province from 2001 to 2005 144
Table 166　Comparison of gross industrial production value of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Jiangsu Province from 2002 to 2005 145
Table 167　Comparison of the sales revenue of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Jiangsu Province from 2002 to 2005 145
Table 168　Comparison of total profit of fruit beverage in enterprises whose annual sales are more than five million RMB Yuan in Jiangsu Province from 2002 to 2005 146
Table 169  Statistics of output and its changes of fruit juice and fruit beverage in Jiangxi Province from 2001 to 2005 146
Table 170  Comparison of gross industrial production value of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Jiangxi Province from 2002 to 2005 147
Table 171  Comparison of the sales revenue of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Jiangxi Province from 2002 to 2005 148
Table 172  Comparison of total profit of fruit beverage in enterprises whose annual sales are more than five million RMB Yuan in Jiangxi Province from 2002 to 2005 148
Table 173　Market shares of the fruit beverage brands in 2002 in East China( Shanghai) 149
Table 174  Investigation of the most popular fruit beverage brands of the consumer in Shanghai from 2003 to 2004 150
Table 175　Investigation of the most popular fruit beverage brands of the consumer in Nanjing from 2003 to 2004 151
Table 176  Statistics of output and its changes of fruit juice and fruit beverage in Northwest China from 2001 to 2005 152
Table 177　Comparison of fruit beverage output in each province of Northwest China in 2004 152
Table 178　Statistics of output and its changes of fruit juice and fruit beverage in Shaanxi Province from 2001 to 2005 153
Table 179   Comparison of gross industrial production value of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Shaanxi Province from 2002 to 2005 154
Table 180  Comparison of the sales revenue of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Shaanxi Province from 2002 to 2005 155
Table 181  Comparison of total profit of fruit beverage in enterprises whose annual sales are more than five million RMB Yuan in Shaanxi Province from 2002 to 2005 155
Table 182  Statistics of output and its Changes of fruit juice and fruit beverage in Sinkiang from 2001 to 2005 156
Table 183  Comparison of gross industrial production value of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Sinkiang from 2002 to 2005 157
Table 184  Comparison of the sales revenue of fruit beverage enterprises whose annual sales are more than five million RMB Yuan in Sinkiang Province from 2002 to 2005 158
Table 185　　Comparison of total profit of fruit beverage in enterprises whose annual sales are more than five million RMB Yuan in Sinkiang Province from 2002 to 2005 158
Table 186 2001-2003, Major Brands Integrated Market Occupancy in Fruit Juice Beverage Market 163
Table 187 2003-2005, Subordinate enterprises fruit juice beverage production of Beijing Huiyuan Beverage & Food Group Co., Ltd. 166
Table 188  2003-2005 Performance of Beijing Huiyuan Group Jizhong Branch Co., Ltd. 168
Table 189 2003-2005 Performance Analysis of Beijing Huiyuan Group Jizhong Branch Co., Ltd. 168
Table 190 2003-2005 Performance of Beijing Huiyuan Group Guilin Ecology Fruit Industry Co., Ltd. 169
Table 191  2003-2005 Performance Analysis of Beijing Huiyuan Group Guilin Ecology Fruit Industry Co., Ltd 169
Table 192 190 2003-2005 Performance of Beijing Huiyuan Group Luzhong Co., Ltd. 170
Table 193  2003-2005 Performance Analysis of Beijing Huiyuan Group Luzhong Co., Ltd. 170
Table 194 2003-2005 Performance of Beijing Huiyuan Group Xianyang Branch Co., Ltd 171
Table 195  2003-2005 Performance Analysis of Beijing Huiyuan Group Xianyang Branch Co., Ltd 171
Table 196  2003-2005 Performance of Beijing Huiyuan Beverage & Food Co., Ltd. 171
Table 197 2003-2005 Performance Analysis of Beijing Huiyuan Beverage & Food Co., Ltd. 172
Table 198 2003-2005 Performance of Beijing Huiyuan Beverage & Food Chengdu Co., Ltd. 172
Table 199  2003-2005 Performance Analysis of Beijing Huiyuan Beverage & Food Chengdu Co., Ltd. 172
Table 200 2003-2005 Performance of Gongyi Huiyuan Beverage & Food Co.,Ltd. 173
Table 201  2003-2005 Performance Analysis of Gongyi Huiyuan Beverage & Food Co.,Ltd. 173
Table 202 2003-2005 Performance of Beijing Huiyuan Fruit Juice Beverage Group Youyu Co., Ltd. 174
Table 203 2003-2005 Performance Analysis of Beijing Huiyuan Fruit Juice Beverage Group Youyu Co., Ltd. 174
Table 204 2003-2005 Performance of Jiujiang Huiyuan Beverage & Food Co., Ltd. 174
Table 205 2003-2005 Performance Analysis of Jiujiang Huiyuan Beverage & Food Co., Ltd. 175
Table 206 2003-2005 Performance of Shandong Zibo Huiyuan Beverage & Food Co., Ltd. 175
Table 207 2003-2005 Performance Analysis of Shandong Zibo Huiyuan Beverage & Food Co., Ltd. 175
Table 208 2003-2005 Performance of Shanghai Huiyuan Beverage & Food Co., Ltd. 176
Table 209 2003-2005 Performance Analysis of Shanghai Huiyuan Beverage & Food Co., Ltd. 176
Table 210 2003?005 Management of Beijing Huabang Food Co., Ltd. 178
Table 211 2003?005 Management Analysis on Beijing Huabang Food Co., Ltd. 178
Table 212 2003-2005 LOLO Group Major Enterprise Fruit Juice Beverage Production 179
Table 213  2003?005 Performance of LOLO Group Co., Ltd. 180
Table 214 2003?005, Operation Analysis on LOLO Group Co., Ltd. 180
Table 215 2003?005 Performance of Beijing LOLO Beverage Co., Ltd. 181
Table 216 2003?005, Operation Analysis on Beijing LOLO Beverage Co., Ltd. 181
Table 217 2003?005 Performance of Shantou High-tech Zone LOLO South Co., Ltd. 182
Table 218 2003?005, Operation Analysis on Shantou High-tech Zone LOLO South Co., Ltd. 182
Table 219 2003?005 Performance of Langfang LOLO Beverage Co., Ltd. 182
Table 220 2003?005, Operation Analysis on Langfang LOLO Beverage Co., Ltd. 183
Table 221 2003?005 Performance of Shanghai LOLO Food Ingredients Co., Ltd. 183
Table 222 2003?005, Operation Analysis on Shanghai LOLO Food Ingredients Co., Ltd. 183
Table 223 2003?005 Wahaha Group Fruit Juice Beverage Enterprises Output List 185
Table 224 2003?005 Performance of Jilin Wahaha Beverage Co., Ltd. 185
Table 225 2003?005, Operation Analysis on Jilin Wahaha Beverage Co., Ltd. 186
Table 226 2003?005 Performance of Shenzhen Wahaha Rongtai Industries Co., Ltd. 186
Table 227 2003?005, Operation Analysis on Shenzhen Wahaha Rongtai Industries Co., Ltd. 186
Table 228  2003?005 Performance of Xinjiang Shihezi Wahaha Food Co. Ltd. 187
Table 229 2003?005, Operation Analysis on Xinjiang Shihezi Wahaha Food Co. Ltd. 187
Table 230 2003?005 Performance of Xuzhou Wahaha Beverage Co., Ltd. 187
Table 231 2003?005, Operation Analysis on Xuzhou Wahaha Beverage Co., Ltd. 188
Table 232 2003?005 Mainland Major Enterprises Fruit Juice Beverage Production of Taiwan Uni-President Co. 189
Table 233 2003?005 Uni-President Group Performance 189
Table 234 2003?005 Analysis on Uni-President Group Operation 190
Table 235 2003?005, Beijing Uni-President Beverage Co., Ltd. Performance 190
Table 236 2003?005 Beijing Uni-President Beverage Co., Ltd. Operation Analysis 190
Table 237 2003?005 Kunshan Uni-President Food Co., Ltd. Performance 191
Table 238 2003?005 Kunshan Uni-President Food Co., Ltd. Operation Analysis 191
Table 239 2003?005 Hefei Uni-President Co., Ltd Performance 191
Table 240 2003?005 Hefei Uni-President Co., Ltd. Operational Analysis 192
Table 241 2003?005 Nanchang Uni-President Co., Ltd. Performance 192
Table 242 2003?005 Nanchang Uni-President Co., Ltd. Operation Analysis 192
Table 243 2003?005, Zhengzhou Uni-President Co., Ltd. Performance 193
Table 244 2003?005 Zhengzhou Uni-President Co., Ltd. Operation Analysis 193
Table 245 2003?005 Wuhan Uni-President Food Co., Ltd. 193
Table 246 2003?005 Wuhan Uni-President Food Co., Ltd. Operation Analysis 194
Table 247 2003?005 Guangzhou Uni-President Co., Ltd. Performance 194
Table 248 2003 ?005 Guangzhou Uni-President Co., Ltd. Operation Analysis 194
Table 249 2003?005 Chengdu Uni-President Food Co., Ltd. Performance 195
Table 250 2003?005 Chengdu Uni-President Food Co., Ltd. Operational Analysis 195
Table 251 2003?005 Xinjiang Uni-President Food Co., Ltd. Performance 195
Table 252 2003?005 Xinjiang Uni-President Food Co., Ltd. Operation Analysis 196
Table 253 2003?005 Chongqing Tinghsin Food Co., Ltd. Performance 197
Table 254 2003?005 Chongqing Tinghsin Food Co., Ltd. Operation Analysis 197
Table 255 2003?005 Fujian Tinghsin Food Co., Ltd. Performance 198
Table 256 2003?005 Fujian Tinghsin Food Co., Ltd. Operation Analysis 198
Table 257 2003?005 Kunming Tinghsin Food Co., Ltd. Performance 198
Table 258 2003?005 Kunming Tinghsin Food Co., Ltd. Operation Analysis 199
Table 259 2003?005 Beijing Coca-Cola Beverage Co., Ltd. Performance 201
Table 260 2003?005, Beijing Coca-Cola Beverage Co., Ltd. Operational Analysis 201
Table 261 2003 ?005 Tianjin Coca-Cola Beverage Co., Ltd. Operation 201
Table 262 Tianjin Coca-Cola Beverage Co., Ltd. Operational Analysis 202
Table 263 2003 ?005 Shenyang Coca-Cola Beverage Co., Ltd. Operation 202
Table 264 2003 ?005, Shenyang Coca-Cola Beverage Co., Ltd. Operation Analysis 202
Table 265 2003?005 Shenzhen Pepsi-Cola Beverages Co., Ltd. Performance 205
Table 266 2002?005 Shanghai Dole Food Co., Ltd. Performance 206
Table 267 2002?005 Shanghai Dole Food Co., Ltd. Operation Analysis 206
Table 268 1980-2005 The change of Chinese soft drink production 207
Table 269 1999-2005 Various Chinese soft drink production Table 208
Table 270 1999-2004 Chinese Various Soft Drink Pr, oduction Proportion 20, 8
Table 271 2003 Top 10 of Chinese beverage industry 210
Table 272 2004 Production tables of China's soft drinks major producing areas 210
Table 273 2001?005 Sale growth in Chinese carbonic acid beverage market 211
Table 274 2001?005 Sale growth in Chinese carbonic acid beverage market 212
Table 275 2002?005 Production growth of Chinese carbonic acid beverage 212
Table 276 2003?005 China’s major provinces carbonic acid drinks production schedule 213
Table 277 Jan.—Sep., 2005 Chinese provinces carbonic acid beverage production proportion 213
Table 278 2004 Chinese provinces carbonic acid beverage production proportion 214
Table 279 2003?005 Chinese carbonic acid beverage deficit profile 214
Table 280 2003?005 Chinese carbonic acid beverage produce and sale schedule 215
Table 281 2003?005 Profit margin of carbonic acid beverage industry 215
Table 282 2002?005 China's bottled (barreled) water production and growth trend 216
Table 283 2003?005 China’s major cities bottled (barreled) water production growth 217
Table 284 Jan.-Sep., 2005 China’s major cities bottled (barreled) water production proportion 217
Table 285 2003?005 China’s drinking water industry deficit profile 218
Table 286 2003?005 China’s drinking water industry production and marketing table 218
Table 287 2003?005 China’s drinking water industry payoff level 219
Table 288 2003?005 Chinese bottled (barreled) drinking water CR4 enterprise production 219
Table 289 2003?005 Chinese bottled (barreled) drinking water production concentration index (CR4) decline 220
Table 290 2001?005 Chinese tea beverage production changes 220
Table 291  2001?005 Chinese tea beverage sales changes 221
Table 292 2001?005 Sales growth in China milk beverage market 222
Table 293 2001?005 Sale figures growth of China's milk beverage market 222
Table 294 2003?005 Deficit profile of Chinese milk beverage industry 223
Table 295 2004?005 Sales of Chinese milk beverage industry 223
Table 296 2003?005 Payoff level of Chinese milk beverage industry 224
Table 297 2001?005 Chinese functional beverage sales changes 224
Table 298 2001?005 Chinese functional beverage sales amount change 225
Table 299 2001--2003 The world functional beverage production changes 226
Table 300 2001?004 Chinese fruit production growth 227
Table 301 Illustration of company direct sale channels 229
Table 302 Flat roof mode sale channel illustration 230
Table 303  Illustration on agricultural wholesale market channel 230