Research Report On China Wood Flooring Industry?007

Chapter 2  Analysis of Wood Flooring Upstream Industries- Artificial Board Industry 13
? Changes in Chinese artificial board output from 2001 to 2006 13
? Comparison between major regions of artificial board production from 2005 to 2006 14
? Analysis of artificial board production concentration degree 16

Chapter 3  Wood Flooring Supply Analysis 18
Section ?nbsp; Wood Flooring Output Structure 18
? Wood flooring overall output in years from 2003 to 2006 18
? Region structure of Chinese solid wood flooring output in 2003-2006 19
? Concentration degree of Solid Wood Flooring output from 2003 to 2005 23
? Output changes of Chinese top 10 solid wood flooring enterprises in terms of output in 2004-2006 25
Section ?nbsp; Compound Flooring Output Structure 26
? Compound flooring overall output in years from  2003 to 2006 26
? Region structure of compound flooring output from 2003 to 2006 27
? Concentration degree of compound flooring output in from 2003 to 2005 30
? Output changes of Chinese top 10 compound flooring enterprises in terms of output in

Chapter 4  Wood Flooring Demand Analysis 35
Section ?nbsp; Factors Affecting Wood Flooring Demand 35
? Macroeconomic factors 35
? High-speed development of real estate 41
Section ?nbsp; Scale of Chinese Wood Flooring Demand 42
Section ?Investigation and analysis of consumers for wood flooring 44
?Investigation Description 44
?Investigated findings and their analysis: 45

Chapter5 the competition situation of wooden flooring 52
Section 1 Status and trend of wooden flooring market 52
?Analysis of wooden flooring industry integration factors 52
?Wood floor have entered into an era of service competition 53
?North American giants to take part in the competition 55
?Trisection situation of wooden flooring brands 56
Section?nbsp; Competitive Strategy of Wood floor 58
?Highlight advantages of various products 58
?Environmental protection is a common selling point 58
?Brand trust will raise consumer loyalty 58
?Product development should consider more about feeling of foot 59

Chapter 6  market segment of wooden flooring 60
Section ?1999-2006 Chinese market segment s sales volume and market status of wooden flooring in 2006-2007 60
?1999-2006, China wooden flooring total sales and sales of market segments 60
?2006-2007 China wooden flooring development status 61
Section ?Solid wooden flooring 62
?Analysis of the advantages and disadvantages of solid wooden flooring 62
?nbsp; Analysis of Solid wooden flooring  price structure 64
?Analysis to Solid wooden flooring consumer’s mentality 65
?Market trend of solid wooden flooring 67
?Development trend solid wooden flooring products 67
Section ?Strengthen wooden flooring 68
?Market competition of strengthen wood floor 74
?Product development trend of strengthen wooden flooring 75
Section ?Solid compound wood flooring 76
?Market status of Solid compound wood flooring 77
?Competition status of Solid compound wood flooring 80
?nbsp; Compatition trend of Solid compound wood flooring 81
?Innovation of Solid compound wood flooring 82
Section ?nbsp; Cork Floor 84
?nbsp; Advantages and disadvantage of cork floor 84
?Consumer-Oriented promotion of cork floor 84
?Market of cork floor 85
?Competition between cork floors 86
Section ?Bamboo floor 87
?Superior characteristics of Bamboo floor 87
?nbsp; Market development of bamboo floor 87
?The status of Bamboo floor 88
?Competition Situation of Bamboo flooring 89

Chapter 7 Analysis of Regional Market for wood floor boards 90
Section ?nbsp; International Market 90
?In 2003 global sales statistics of European strengthened wood floor boards 90
?nbsp; American Wood floor boards 91
?Wood floor board market in Finland 92
Section?nbsp; Domestic key markets 92
?Wood floor board market in Shanghai grows from 92
?Wood floor board market in Beijing 93
?Wood floor board market in Shenzhen 97
?Wood floor board market in Xi’an 99

Chapter 8  Analysis of marketing circulation of wood floor boards 101
Section?Circulation actuality of wood floor boards 101
1. Various forms of ownership systems coexist 101
2. Various forms of business coexist. 101
3. Various grades and various forms of businesses co-exist. 102
4. The number of the market has increased dramatically. 102
5. The size of the market becomes larger and larger 102
6. The level of market management has been raised to some extent. 102
7. The rapid development, lack of planning and lack of management and norms, the intensifying competition and the disorderly competition state. 102
Section ?Contrast with different circulation channels of wood floor boards 103
?Stalls Market 103
?Building materials supermarkets 105
?Franchised stores for decorative materials 107
Section ?The exististing problems of marketing strategy in wood floor boards 108

Chapter 9 Analysis of typical enterprises for Wood floor board 110
Section?Powerdek Floor-board 110
?Introduction to Powerdek Group 110
?Production status of Powerdek from 2003 to 2006 111
?Performance analysis of Powerdek from 2003 to 2006 111
?nbsp; Competitive strategy of Company 112
Section ?Anderson Group 113
?Introduction to Company 113
?nbsp; Production status of Anderson from 2003 to 2006 114
?nbsp; Performance analysis of Anderson from 2003 to 2006 114
?The company's development strategy and tactics 115
Section ?Shanghai Huili Group 115
?Overview of Company 115
?Production status of Shanghai Jiali from 2003 to 2006 116
?Performance analysis of Shanghai Huili from 2003 to 2006 117
Section ?Jilin Forest Industrial Group 118
ⅠOverview of Group 118
?Production status of Beijing Branch of Jilin Forest Industrial Group from 2003 to 2006 118
?Production status of Beijing Branch of Jilin Forest Industrial Group from 2003 to 2006 118
Section ?Sichuan Shengda Company 119
?Introduction to Company 119
?Major Products 120
?Production status of Sichuan Shengda from 2003 to 2006 120
?Performance analysis of Sichuan Shengda from 2003 to 2006 120
?Market operation of Company 121
Section ?Yong’an Forestry 122
?nbsp; Overview of Company 122
?nbsp; Production status of Fujian Yong’an Forestry from 2003 to 2006 122
?Performance analysis of Fujian Yong’an Forestry Company from 2003 to 2006 123
Section ?Fillinger Foresty 124
?Overview of Company 124
?nbsp; Production status of Fillinger from 2003 to 2006 124
?Performance analysis of Fillinger from 2003 to 2006 125
Section ?Kronosenhua 126
?Overview of Company 126
?nbsp; Production status of Kronosenhua from 2003 to 2005 126
?Performance analysis of Beijing Kronosenhua from 2003 to 2005 127
Section ?nbsp; Guangdong Yingbin Forestry 128
?Introduction to Company 128
?Production status of Guangdong Yinglin Forestry from 2004 to 2006 128
?nbsp; Performance analysis of Guangdong Yinglin from 2003 to 2006 129
?Operation strategy of Company 131
Section ?nbsp; Guangxi Sanwei Forestry Industry (Group) Co. Ltd. 131
?Overview of Company 131
?Production status of Guangxi Sanwei Forestry from 2004 to 2006 131
?nbsp; Performance analysis of Guangxi Sanwei Forestry from 2003 to 2006 132
Section ?Nanjing Fenghua Forestry Processing Factory 133
?nbsp; Introduction to Company 133
?nbsp; Production status of Nanjing Fenghua Forstry from 2003 to 2004 133
?nbsp; Performance analysis of Nanjing Fenghua Forestry from 2003 to 2004 134
Section ?Muling Fubang Forestry Ltd., Co. 134
?nbsp; Introduction to Company 134
?Production status of Muling Fubang Forstry from 2003 to 2006 135
?Performance analysis of Muling Fubang Forestry from 2003 to 2006 135

Chapter 10 Investment analysis of wood floor industry 137
Section ?nbsp; Investment properties of wood flooring 137
1. Growth 137
2. Competitiveness 137
3. Productiveness 138
4. Development cycle of China’s flooring industry 138
Section?nbsp; SWOT Analysis of Wood floor board 140
?The favorable factors promoting the development of the flooring industry 140
?Unfavorable factors of the development of the flooring industry 142
?nbsp; Threath faced by flooring enterprises 143
ⅣInvestment opportunies of flooring industry 144
Section ?Investment Strategies of wood flooring industry 146
?Intensify large-scale market segmentation. 146
?Clear positioning and consider situations of enterprise resources 146
?Organize and improve all apects of marketing 147
?Strengthen cooperation and train talents 148
?Increase technological development and innovation to win. 148
?nbsp; Attach importance to environmental protection and quality certification 149

Table Of Contents

Table 1 Categories, Formats and Quality Requirements of Chinese Wood Flooring 2
Table 2 Chinese-English Comparison Table of Related Wood Flooring Standards 9
Table 3  Increase Tendency Chart of Chinese Artificial Board Output from 2001 to 2006 13
Table 4  Major Regions of Artificial Board Production in 2005 14
Table 5   Major Regions of Artificial Board Production in 2006 15
Table 6  Ratio Chart of Major Artificial Board Production Regions in Our Country in 2005 16
Table 7  Ratio Chart of Major Artificial Board Production Regions in Our Country in 2006 17
Table 8  Output Chart of Major Solid Wood Flooring Enterprises in 2003-2006 19
Table 9  Region Structure Chart of Chinese Solid Wood Flooring Output in 2006 19
Table 10  Region Structure Chart of Chinese Solid Wood Flooring Output in 2005 20
Table 11 Region Structure Chart of Chinese Solid Wood Flooring Output in 2004 20
Table 12  Region Structure Chart of Chinese Solid Wood Flooring Output in 2003 21
Table 13  Solid Wood Flooring Outputs of Provinces and Cities in 2006 21
Table 14  Solid Wood Flooring Outputs of Provinces and Cities in 2005 22
Table 15  Chinese Solid Wood Flooring Output Ratio Structure from 2003 to 2005 23
Table 16  Solid Wood Flooring Output Structure (by Scale of Enterprise) in 2004 23
Table 17   Wood Flooring Output Structure (by Scale of Enterprise) in 2003 24
Table 18   Comparison Chart of Wood Flooring Output Increase Rates of Large, Medium and Small Scale Enterprises in 2003-2004 24
Table 19  Chinese Top 10 Solid Wood Flooring Enterprises in Terms of Output in 2006 25
Table 20  Chinese Top 10 Solid Wood Flooring Enterprises in Terms of Output in 2004-2005 25
Table 21  Chinese Compound flooring Output Increase Chart in 2003-2006 27
Table 22  Compound flooring Output Ratio of Provinces and Cities in 2006 27
Table 23  Compound flooring Output Ratio of Provinces and Cities in 2005 28
Table 24 Compound flooring Output Ratio of Provinces and Cities in 2004 28
Table 25  Compound flooring Output Ratio of Provinces and Cities in 2003 29
Table 26  Compound flooring Outputs of Provinces and Cities in 2006 29
Table 27  Compound flooring Outputs of Provinces and Cities in 2005 30
Table 28  Chinese Compound flooring Output Ratio Structure in 2004-2005 30
Table 29  Compound flooring Output Ratio Chart of Large, Medium and Small Scale Enterprises in 2004 31
Table 30  Compound flooring Output Ratio Chart of Large, Medium and Small Scale Enterprises in 2003 32
Table 31  Comparison Chart of Compound flooring Output Increase Rates of Large, Medium and Small Scale Enterprises in 2003-2004 32
Table 32   Chinese Top 10 Compound flooring Enterprises in Terms of Output in 2006 33
Table 33  Chinese Top 10 Compound flooring Enterprises in Terms of Output in 2004-2005 34
Table 34  Ranking of Top 10 Wood Flooring Enterprises in Terms of Output in 2003-2004 34
Table 35  GDP Increase Chart in 2002-2006 36
Table 36   Population Growth in 2001-2006 37
Table 37   Population in 2006 and Its Structure 38
Table 38  Urban Residents?Disposable Income Per Capita and Its Increase Speed in 2002-2006 39
Table 39  Rural Residents?Net Income Per Capita and Its Increase Speed in 2002-2006 39
Table 40  Total Retail Amount of Social Consumer Goods and Its Increase Speed in 2002-2006 41
Table 41  Tendency Chart of Increase in the Sold Area of Chinese Commercial Residential Buildings and Houses 41
Table 42  Tendency Chart of Increase in China’s Total Flooring Output from  2004 to 2006 43
Table 43  China’s Wood Flooring Output Value in 2004-2006 43
Table 44  list of China wooden flooring total sales volume and market segment sales from 1999 to 2006 60
Table 45 1999-2006, proportion trend of Chinese main type’s wooden flooring sales volume in the share 61
Table 46  2003-2004, output trend of solid wood floor 63
Table 47  1999-2006, China solid wood flooring sales and the growth trend 63
Table 48  2003-2004, growth of China strengthen wooden flooring production  Unit: 10,000 square meters 72
Table 49  Growth of China strengthen wooden flooring sales from 1999 to 2006 73
Table 50  2003-2004 Growth of China Solid compound wood flooring production 80
Table 51  Growth of China Solid compound wood flooring sales from 1999 to 2006 80
Table 52  Growth of China strengthen wooden flooring sales from 1999 to 2006 89
Table 53  2001?002 American total trade amount of wood floor boards 91
Table 54  2000-2001 Finland sales revenue of wood floor boards 92
Table 55  Motivation of purchasing home decoration for Beijing residents 95
Table 56 Ratio of choosing three kinds of ground materials for Beijing consumers 95
Table 57  Attention indexes of purchasing floor boards for Shenzhen consumers 98
Table 58  Market share of various floor boards in Shenzhen 99
Table 59  Market share of circulation channels for various decorative materials 107
Table 60  Output increase chart of compound flooring for Powerdek Industrial (Shenzhen) Ltd., Co. from 2003 to 2006 111
Table 61  2003?006 operation situation of Powerdek Industrial (Shenzhen) Ltd., Co. 111
Table 62  2003?006 operation analysis of Powerdek Industrial (Shenzhen) Ltd., Co. 112
Table 63  2003?006 Output char of wood flooring for Shanghai Anderson Floorign Ltd., Co. 114
Table 64  2003?006 operation situation of Shanghai Anderson Flooring Ltd., Co. 114
Table 65  2003?006 operation analysis of Shanghai Anderson Flooring Ltd., Co. 115
Table 66   2003?006 output chart of compound flooring for Shanghai Huili Flooring Products Ltd., Co. 116
Table 67  2003?006 operation situation of Shanghai Huili Flooring Products Ltd., Co. 117
Table 68  2003?006 operation analysis of Shanghai Huili Flooring Products Ltd., Co. 117
Table 69   2003?005 output chart of compound flooring for Beijing branch of Jilin Forest Industrial Stock Ltd., Co. 118
Table 70  2003?005 operation situation of Beijing Branch of Jilin Forest Industrial Group 119
Table 71  2003?005 operation analysis of Beijing Branch of Jilin Forest Industrial Group 119
Table 72   2003?005 output chart of wood flooring for Sichuan Shengda Forestry Ltd., Co. 120
Table 73  2003?006 operation situation of Sichuan Shengda Company 121
Table 74  2003?006 operation analysis of Sichuan Shengda Company 121
Table 75   2003?006 output chart of compound flooring for Fujian Yong’an Forestry Stock Ltd., Co. 123
Table 76  2003?006 operation situation of Fujian Yong’an Forestry 123
Table 77  2003?006 operation analysis of Fujian Yong’an Forestry 124
Table 78  2003?006 output chart of compound flooring for Finllinger Forestry (Shanghai) Ltd., Co. 125
Table 79  2003?006 operation situation of Fillinger Flooring (Shanghai) Ltd., Co. 125
Table 80  2003?006 operation analysis of Fillinger Flooring (Shanghai) Ltd., Co. 126
Table 81  2003?005 output chart of compound flooring for Beijing Kronosenhua Floorign Ltd., Co. 127
Table 82  2003?005 operation situation of Beijing Kronosenhua Flooring Ltd., Co. 127
Table 83  2003?005 operation analysis of Beijing Kronosenhua Flooring Ltd., Co. 128
Table 84  2004?006 output chart of solid flooring for Yinglin Forestry in Shunde District of Foshan City 129
Table 85  2003?006 operation situation of Yinglin Forestry Ltd., Co. in Shunde District of Foshan City 130
Table 86   2003?005 operation analysis of Yinglin Forestry Ltd., Co. in Shunde District of Foshan City 130
Table 87  2003?006 output chart of wood flooring for Guangxi Sanwei Forestry Industry (Group) Co. Ltd. 132
Table 88  2003?006 operation situation of Guangxi Forestry Industrial Ltd., Co. 132
Table 89  2003?006 operation analysis of Guangxi Forestry Industrial Ltd., Co. 133
Table 90   2003?004 output chart of wood flooring for Nanjing Fenghua Forestry 133
Table 91  2003?004 operation situation of Nanjing Fenghua Forestry Processing Factory 134
Table 92  2003?004 operation analysis of Nanjing Fenghua Forestry Processing Factory 134
Table 93   2003?006 output chart of wood flooring for Muling Fubang Forestry Ltd., Co. 135
Table 94   2003?006 operation situation of Mulin Fubang Forestry Ltd., Co. 136
Table 95  2003?006 operation analysis of Mulin Fubang Forestry Ltd., Co. 136
Table 96  2003?004 Table of earning profits for China’s flooring industry 137
Table 97    2003?004 Table of payoff level for China’s flooring industry 138
Table 98  Life cycle of Industry 139
Table 99  2003?004 Table of development scale for China’s flooring industry 139