Chapter 1 A Survey on Lubricating Oil Product 1
Section ?nbsp; The Definition and Classification of Lubricating Oil 1
I. Definition of Lubricating Oil 1
II. Basic Classification 1
III. Classification of Lubricating Base Oil 4
IV. Lubricating Oil Additives 4
Section II Introduction of Mainly Used Lubricating Oil 5
I. Internal Combustion Engine Oil 5
II. Gear Oil 6
III. Hydraulic Oil 6
IV. Full Consumption System Oil 6
V. Lubricating Grease 7
Chapter 2 Development of International Lubricating Oil Market 8
Section I. Industrial Situation of International Lubricating Oil 8
I. America Lubricating Oil Industrial Situation 8
II. European Lubricating Oil Industrial Situation 9
III. Japanese Lubricating Oil Industrial Situation 9
IV. Lubricating Oil Industrial Situation of Other Countries in Asia-Pacific Region 12
Section?World Lubricating Base Oil Development 13
I. Overview of International Base Oil Market in 2005 13
IV. Base Oil Orientation of World Oil Giants 15
Section ?General Situation of International Internal Combustion Engine Oil Market 17
I. American Internal Combustion Engine Oil Market 17
II. European Internal Combustion Engine Oil Market 18
III. Asia Internal Combustion Engine Oil Market 18
Section?International Engine Oil Market 20
I. American Engine Oil Market 20
II. European Engine Oil Market 22
III. Japanese Engine Oil Market 23
Section ?nbsp; Future Development of World Vehicle Lubricating Oil 23
Chapter 3 The Market Development Environment for Chinese Lube 25
Section ?nbsp; The development condition of Chinese automobile industry 25
?nbsp; analysis of the production and sales of different types of Chinese automobiles between 2004-2006 25
?analysis on the Chinese automobile market between January to June in 2006 29
Section ?nbsp; The Development Condition of Chinese Mechanical Industry 34
?analysis of the output production and sales condition of Chinese mechanical industry between 2004-2005 34
?analysis on the running condition of Chinese mechanical industry between January to June in 2006 36
Section ?nbsp; The Policy Standard of Lube in China 39
?China in need of its own lube industry standard 39
?the debut of a new lube policy concerning middle-scale and heavy automobile 39
?association in the lube industry 39
?nbsp; the environmental protection policy of the company 39
Chapter 4 Current Situation of China Lubricants Market 41
Section ?Summary of China Lubricants Market Development ?China Lubricants Market Grows to Maturity 41
?From the “Mixed-up?to the Tripartite Confrontation 41
II. Market Features 41
Section?Analysis of Balance between Supply and Demand of China Lubricant from 2003 to 2006 48
?Analysis of Balance of Total Output and Sales China Lubricant Products from 2004 to 2006 48
? The China Lubricant Output from 2002 to 2006 50
? The Output Alternation of the Top 30 Lubricant Companies from 2004 to 2006. 50
? The Lubricant Output from 2004 to 2006 around the Country (by provinces and cities) 54
Section ?Analysis of the Import & Export of China Lubricant from 2003 to 2006 56
? Analysis of the Total Import & Export from 2002 to 2006 56
? Analysis of the Import from 2003 to 2006 57
? Analysis of the Export from 2003 to 2006 58
Chapter 5 Analysis of the Main Lubricant Products 60
Section ?Internal Combustion Engine Oil Market 60
? Current Situation of the China Internal Combustion Engine Oil 60
? Demand structure and expectation of the China Internal Combustion Engine Oil Market 63
? Competition Situation of China Internal Combustion Engine Oil Market 63
? The Development Tendency of China Auto Engine Lubricant 64
Section?Gear Oil Market 66
? The Development Status of the Gear Oil Market 66
? Demand structure and expectation of Gear Oil 67
? The Achievement and Direction of the Gear Oil Reach 68
Section ?Hydraulic Fluid Market 70
? The Development Status of the Hydraulic Fluid Market 70
? The Status and Development Tendency of the Hydraulic Fluid Reach 72
Section ?Automatic Transmission Fluid (ATF) Market 73
? The Development Status of the China ATF Market 73
? The Status and Development Tendency of the ATF Reach 74
Section ?Grease Lubricant Market 74
Chapter 6 China Auto Lubricant Market 75
?Auto Lubricant leads the China Lubricant Market 75
? The demand expectation of Civilian Vehicle Lubricant 77
? Output of Various vehicles in China from 2004 to 2005 78
? The Development of the Auto Lubricant in the World 78
Chapter 7 Analysis on Chinese Lubracating Oil Upper Reaches Product Market—Lubricating Base Oil Market 79
Sectiion ?Production Situation of Chinese Lubricating Base Oil from 2002-2006 79
I. Supply Situation of Chinese Lubricating Base Oil 79
II. General Situation of Chinese Lubricating Base Oil Major Supplier Production Capacity from 2002-2006 79
III. General Situation of Chinese Lubricating Base Oil Production Growth from 2002-2006 80
IV. Analysis on Market Demands of Chinese Lube Base Oil from 2003 to 2006 81
Section?General Situation of Chinese Lube Base Oil Import and Export from 2002 to 2006 83
I. Chinese Lube Base Oil Import Amount and Money from 2000 to 2006 83
II. Chinese Lube Base Oil Export Amount and Money from 2003 to 2006 83
III. Market Analysis Comment on Chinese Lube Base Oil Import for the First Half Year of 2006 84
IV. Main Source Countries and Companies of Chinese Lube Base Oil Import 87
Chapter 8 Lubricant Market Competition 89
1. The Situation of China’s Lubricant Market Competition, the Positions of Strategical Groups and Their Market Shares. 89
2. The Tripartition Structure is Changed because of Monarch’s Being Merged by Shell. 90
3. An Analysis of the Situation and Trend of China’s High-end Lubricant Market Competition from 2003 to 2006. 90
4. Major Competing Brands and Their Market Shares 91
Chapter 9 An Analysis of Business Strategies of Famous Chinese Enterprises 93
Section ?Lubricant Company, Sinopec Corp. 93
?General information of the corporation. 93
?The Company’s Operation and Yield information from 2003 to 2006. 94
?Greatwall Lube’s Key to Success. 95
?An Analysis of the Competitive Strategies of the Great Wall Company 99
?Great Wall Company's Market Competition Strategies. 101
Section ?Kunlun Lubricant 103
?General Information 103
?China Petroleum Lubricant Company’s sales and output 2003-2005 103
?Advertisement Strategies 106
Section ?nbsp; Beijing Tongyi Petrochemistry Company Lt. 107
?Overall Development of the Enterprise 107
?The Company’s Management and Output Situation 2002?006. 107
?An Analysis of Tongyi’s Lubricant Product Strategies 109
Chapter 10 The analysis of world famous enterprises'Chinese marketing strategies 112
Part ?Shell lubricant 112
?The development situation of shell in china 112
?The output and operation situation in 2000-2006 112
?International operation and quality sense 114
?Shell’s competition strategy in china 115
Part ?nbsp; BP lubricant 117
ⅠThe development situation of BP in china 117
?The operation situation of BP Lubricant China in 2005-2006 118
?The development strategy of BP china 118
?Dongfeng and BP to develop the lubricant market 119
?The .cooperation of Xinjiang Post and BP lubricant company 120
Part ?Mobil lubricant 120
ⅠThe development situation of Mobil in china 120
?The output and operation situation in 2003-2006 121
?The strategy layout of Mobil Lubricant in china 123
?The market strategy of Mobil lubricant 123
PartⅣCaltex Lubricant 125
?Company profiles 125
?The output and operation situation in 2003-2006 125
Table Of Contents
Table 1 Classification and Standard of Chinese Lubricating Oil 2
Table 2 API Base Oil Classification 4
Table 3 Some Representative Additives 5
Table 4 World Lubricating Oil Consumption structure 8
Table 5 Japanese Lubricating Oil Requirements Situation in Recent Years 10
Table 6 Analysis on Japanese Lubricating Oil Real Sales Situation from 1999 to 2000 Unit?03kL 10
Table 7 Japan Lubricating Oil Consumption Structure?nbsp;11
Table 8 Japanese Enterprises Lubricating Oil Sales Situation in 2000?nbsp;12
Table 9 Asia-Pacific Region Lubricating Oil Demand in Recent Years 13
Table 10 Emission Regulation and Limit of Global Heavy-Duty Engine Oil 15
Table 11 World Major Lubricating Oil Companies 16
Table 12 Classification of Companies like Shell toward Lubricating Base Oil 17
Table 13 Quality and Market Share of Gasoline Engine Oil in Asia-Pacific Region 19
Table 14 Quality and Market Share of Diesel Engine Oil in Asia-Pacific Region 20
Table 15 the output condition of automobiles between 2003-2005 25
Table 16 the sales structure of two types of automobiles between 1999-2006 (passenger vehicle vs. commercial vehicle) 26
Table 17 the output condition of truck between 2003-2005 26
Table 18 the output condition of motor bus between 2003-2005 27
Table 19 the output condition of saloon car between 2003-2005 27
Table 20 the output condition of motorcycle between 2003-2005 28
Table 21 the output condition of remolded car between 2003-2005 unit: per 28
Table 22 the output production and sales condition of the corporations in China in the first half year of 2006 29
Table 23 the first 20 car models in the sales list from January to June in 2006 31
Table 24 the production of combustion engine and correlated products 34
Table 25 production of the large-scale and middle-scale trucks 35
Table 26 production of the small trucks 35
Table 27 the lubricant output of the whole nation and some companies since 2002 42
Table 28 the resent output, current structure and expectation 44
Table 29 the oil consumption status of some of the vehicles 45
Table 30 the oil consumption of some type of the vehicle after 2000 in China 46
Table 31 the resent sales status of the multi-grade oil in the America 47
Table 32 the apparent demand increase of China Lubricant from 2002 to 2006 48
Table 33 the tendency chart of the apparent demand of China Lubricant from 2002 to 2006 49
Table 34 the apparent demand increase and the import & export of China Lubricant from 2002 to 2006 49
Table 35 the apparent consumption of China Lubricant in 2005 50
Table 36 the tendency chart of China Lubricant output from 2002 to 2006 50
Table 37 the output and degree of concentration alternation of the top 30 lubricant companies from 2004 to 2006 51
Table 38 list of the top 30 lubricant companies and their alternation from 2004 to 2005 52
Table 39 list of the top 30 lubricant companies and their alternation from 2005 (1-6) to 2006 (1-6) 53
Table 40 the lubricant output list of all the provinces and cities from 2004 to 2005 54
Table 41 mainly regional output alternation of China lubricant from 2005 (1-8) to 2006 (1-8) 55
Table 42 general information of import & export of China lubricant (total) from 2002 to 2006 (1-8) 56
Table 43 the import & export quantity, amount and price of China lubricant (total) from 2003 to 2006 (1-8) 56
Table 44 the general information of China lubricant import from 2003 to 2005 57
Table 45 China lubricant import from 2003 to 2005 (by country) 58
Table 46 the general information of China lubricant export from 2003 to 2006 (1-8) 58
Table 47 China lubricant export from 2003 to 2005 (by country) 59
Table 48 the oil consumption quality of the vehicle in 2001 in China 60
Table 49 the assembly and service oil of the main China saloon car 61
Table 50 China petrol engine oil consumption, consumption structure and the alteration tendency from 1996 to 2005 62
Table 51 the output of diesel engine and oil consumption quality in 2001 in China 62
Table 52 Demand structure and expectation of the China Internal Combustion Engine Oil from 2000 to 2010 64
Table 53 Demand structure and expectation of China Auto Gear Oil 67
Table 54 the gear oil demand alternation tendency 68
Table 55 several foreign typical auto gear oil compounds 69
Table 56 domestic auto gear oil compounds 70
Table 57 Demand structure of China hydraulic fluid 71
Table 58 the adaptability of the low-zinc and ash-free hydraulic fluid to the various standards 73
Table 59 different petrol engine oil for different saloons 76
Table 60 development status of the petrol engine oil of different quality level in American Petroleum Institute (API) 76
Table 61 demand expectation of internal combustion engine oil for civilian vehicles at present and in “Ten -Five?period 77
Table 62 Demand expectation of Gear Oil for Civilian Vehicle from 1997 to 2005 77
Table 63 the output volume of the civilian vehicles in China from 2004 to 2005 78
Table 64 Chinese Lube Base Oil Production Growth Trend from 2003-2006(Jan.- Aug.?nbsp;80
Table 65 2003-2006?-8?Growth Trend of Chinese Lube Base Oil Requirements from 2003 to 2006 (Jan.-Aug.) 82
Table 66 Supply and Demand Balance of Chinese Lube Base Oil from 2003 to 2006 (Jan.-Aug.?nbsp;82
Table 67 Chinese Lube Base Oil Import and Its Growth Situation from 2000-2006 83
Table 68 Generation Situation of Lube Base Oil Imported Money Amount from 2003 to 2005 83
Table 69 Chinese Lube Base Oil Import Amount and Money List from 2003 to 2006 (Jan.-Aug.?nbsp;84
Table 70 Lube Base Oil Import and Export Average Price Growth Diagram from 2003 to 2005 84
Table 71 The Imported Lubricants CFR Price Trend in the First Half Year of 2006 85
Table 72 Chinese Domestic Base Oil Import Amount and Imported Country List from Jan. to June in 2006 86
Table 73 Domestic Base Oil Export Amount and Imported Country List from Jan. to June in 2006 87
Table 74 Situation of China’s lubricant market competition, market positions of strategical groups and their strengths before 2006 89
Table 75 General structure of China’s lubricant market 90
Table 76 China’s lubricant market scale and its growth from 2001 to 2006. 91
Table 77 Trend of China’s high-end automotive (retail) lubricant market share distribution from 2002 to 2006 91
Table 78 Trend of foreign and domestic brands?high-end market shares from 2003 to 2005. 91
Table 79 Major brands on China’s lubricant market 92
Table 80 Sales status chart of lubricant brands in 2000. 92
Table 81 Greatwall lube outputs during 1998?006. 94
Table 82 Revenue and profits of Sinopec Lube Co. 2002?005 95
Table 83 Income and profit table of China Petroleum Dalian Petrification, 2003?005 104
Table 84 Income and profit table of China Petroleum Fushun Petrochemistry Susidiary, 2003?005 104
Table 85 Income and profit table of China Petroleum Jingxi Petrochemistry Susidiary, 2003?005 105
Table 86 Income and profit table of China Petroleum Dushanzi Petrochemistry Susidiary, 2003?005 105
Table 87 Tongyi petroleum chemical industry lubricating oil output growth chart 2003-2006 108
Table 88 Beijing Tongyi Petrochemistry Company Lt. income and profit fluctuation table 2002?006 108
Table 89 International authentifications obtained by Tongyi Petrochemistry 110
Table 90 the grow chart of Shell Tianjing’s lubricant output 113
Table 91 the schedule of sales income, cost, expense and profit of Shell Tianjing Petroleum & Chemical co., ltd 113
Table 92 Shell lubricant products in china market 114
Table 93 the lubricant output data sheet of Castrol (Shenzhen) co., ltd in 2005-2006 118
Table 94 the grow data sheet of Mobil Taicang and Mobil Tianjing 121
Table 95 the schedule of sales income, cost, expense and profit of Mobil Taicang Co., LTd 122
Table 96 the schedule of sales income, cost, expense and profit of Mobil Tianjing Co., LTd 122
Table 97 the inspection form of Donguan lubricant market 124
Table 98 The grow sheet of the lubricant output of Caltex in 2003-2006 126
Table 99 The schedule of sales income, cost, expense and profit of Mobil Tianjing Co., LTd in 2003-2006 126