Research Report On China Cosmetics Market2006-2007

Chapter 2 Basic Situation of Chinese Cosmetics Market Development 5
Section ?Environment and Impact of Cosmetics Industry 5
I. Analysis on Economic Environment 5
?Trade policy environment and restriction 7
Section ?Main characteristic of cosmetics market of our country 10
?nbsp; On cosmetics consuming, eastern area has a leading position, while central and western area  has high increasing trend. 10
?nbsp; the consuming groups are strengthening constantly, the consumption pattern of 2.2.4 stage construction takes shape basically 10
?nbsp; the famous-brand effect appears day by day on the market, resident's level of consumption, consumption grade are promoted year by year 10
?nbsp; the price of cosmetics of our country is steady while dropping. 11
?nbsp; foreign brand occupies the leading position 11
?nbsp; the outstanding national brand rises 11
?nbsp; the market competition is aggravated 12
?nbsp; the market and category sectionalization 12
Section ?SWOT Analysis on Chinese Cosmetic Enterprises 13
I. Advantages 13
II. Disadvantages 13
III. Opportunities 14
IV. Challenges 14

Chapter 3 Analyses on Chinese Cosmetics Supply 16
Section I Analysis on General Situation of Chinese Cosmetics Industry from 2003 to 2005 16
II. Total Assets Changes from 2003 to 2005 17
III. Sales Income Changes from 2003 to 2005 17
IV. Gross Profit Changes from 2003 to 2005 18
Section ?Analysis on Chinese Cosmetics Industry Performance in Different Regions from 2003 to 2005 18
I. Number of Enterprises in Various Regions from 2003 to 2005 19
II. Sales Income in Various Areas from 2003 to 2005 20
III. Gross Profits of All Regions from 2003 to 2005 23
Section III Analysis on Chinese Cosmetics Industry Concentration 26
I. Analysis on Asset Concentration of Chinese Cosmetic Enterprises from 2003 to 2005 26
II. Analysis on Chinese Cosmetics Production Enterprises Sales Revenue Concentration from 2003 to 2005 30
III. Analysis on Chinese Cosmetics Production Enterprises Total Profit Concentration from 2003 to 2005 32

Chapter 4  China Cosmetics Demand Analysis 34
Section I  Improving Living Conditions in China 34
II  Vital Statistics & Social Consumption, 2004-2005 34
III  Income & Expenditure, 2004-2005 34
Section II  China Cosmetics Sales Status 35
I  Market Share & Change Analysis on Skin Care, 2001-2004 35
II  Market Share & Change Analysis on Hair Products, 2001-2004 42
III  Make-up Market Scale Change Analysis, 2001-2004 47
Section III  Cosmetics Consumer Structure Analysis in China 48
?nbsp; woman 48
?nbsp; man 56
?nbsp; children 56
?nbsp; old people 57

Chapter 5  Cosmetics Consumer Analysis in China 58
Section I  Survey Background 58
I  Area 58
II  Sources 58
III  Others 58
Section II  Face Wash Consumer Analysis 58
I  Consumers?Target 58
II  Favorite Effects 65
III  Mostly Used Brands 71
Section III  Shampoo Consumer Analysis 76
I  Use Frequency 76
II  Ways to Use 82
III  Consumers?Target 88
IV  Favorite Effects 94
Section IV  Facial Moisturizer Consumer Analysis 100
I  Consumers?Target 100
II  Favorite Effects 107
III  Mostly Used Brands 113
Section V  Lipstick Consumer Analysis 118
I  Use Frequency 118
II  Consumers?Target 130
III  Favorite Effects 136
IV  Mostly Used Brands 143

Chapter 6 Analysis on Chinese Cosmetics Imports and Exports 148
Section ?Analysis on Chinese Cosmetic Imports 148
I. Analysis on Amount and Price Changes of Chinese Import Cosmetics from 2001 to 2004 148
II. Different Types of Imported Cosmetics Changes from 2001 to 2004 150
III. Analysis on Different Trade Mode from 2001 to 2004 153
IV. Analysis on 2004 Chinese Cosmetics Import in Different Countries and Regions 154
Section ?Analyses on Chinese Cosmetics Exports Situation 156
I. Analysis on Export Amount and Money Amount of Changes of Chinese Export Cosmetics from 2001 to 2004 156
II. Different Types of Cosmetics Export Changes from 2001 to 2004 158
III. Analysis on Different Trade Mode from 2001 to 2004 160
IV. Cosmetics Analysis on 2004 Chinese Exports of Different Countries and Regions 162

Chapter 7  Sun Screen Market 167
Section I  Sun Screen Products Analysis 167
I  Introduction 167
II  Types 167
Section II  Sun Screen Development 168
I  Not Only in Summer 168
II  Greater SPF 168
III  Stronger PA Awareness 168
IV  Multiple Effects 169
V  Kids Need Sun Screen, too. 169
?nbsp;  Over-all Sun screen 170

Chapter 8   Skin Care Market 171
Section I   Skin Care Market Status in China 171
?The development process of skincare products market 171
?An analysis of the brand competition in skincare market 172
Section II   Skin Care Market Analysis 174
I  2004-2005 Market Shares 174
II  Emerging Skin Care Enterprises 174
III  Higher-end Skin Care Develops Fast. 175
Section III  Skin Care Sales Analysis 175
I  Domestic Skin Care Sales Channel Status & Analysis 175
II  Domestic Skin Care Sales Approach & Status Analysis 178
III  Outlook 180

Chapter 9   Hair Products Market 181
Section I  Hair Products Market Status in China 181
I  Introduction 181
II  Competition Area 181
III  Different Brands 182
IV  District Brands of Hair Products 182
V  2004-2005 Market Shares 183
Section II  Hair Products Market Forecast 185
Section III  Hair Products Market Outlook 185
I  China Hair Products Industry Outlook 185
II  Hot Hair Products Outlook 188

Chapter 10  Make-up Market 191
Section I  China Make-up Market Development 191
Section II  Make-up Market Competition Analysis 191
I  Main Make-up Brands Market Shares, 2004-2005 191
II Channel Analysis 192
III Product Type Analysis 193
IV Gloomy Home Brands 193
V  Cases of Main Make-up Brands 193

Chapter 11 Male Cosmetics Market 195
Section ?Male Cosmetics Market Status 195
Section II Analyses on Chinese Male Cosmetics Opportunities 196
I. Market Requirements 196
II. Industry Opportunities 197
Section ?Male Cosmetics Development Strategy 198
I. Complete Product Series 198
II. Expression of Male Characteristics in Packaging 199
III. Meet Requirements on Product Positioning 199
V. Locking on Female Magazine Publicizing 199
VI. Scientific and Standard Terminal Distribution 200

Chapter 12 Children Cosmetic Market 201
Section I Overview on Children Cosmetic Market 201
I. Background 201
II. Analysis on Existing Circumstance 201
Section ?Consumer Analyses 203
I. Introduction 203
II. Buyer Modes 203
III. Children Cosmetics Purchase Features 203
IV. Safety is the Top Aspect for Children Cosmetics 204
V. Pay Extra Attention on Children Skin Moistening and Nourishing 204
IV. Young mothers are lack of basic knowledge of care, nurturing children. 204
Section ?Special Requirements of Children Cosmetics 204
I. Infant and children skin care fluid made by Chinese medicine has been recognized 205
II. Transparent, direct viewing and modern style product packaging gains welcome 205
III. Products fragrance should focus on insipidity, delicate fragrance and non-stimulation 205
IV. Product color of colorless and white color cosmetics gain consumer favor 205

Chapter 13   Main District Markets Analysis 206
Section I  Shanghai Cosmetic Market 206
I  Shanghai Make-up Market Shares, 2004-2005 206
II Skin Care Market Shares in Shanghai, 2004-2005 207
III Shampoo/Conditioner Market Shares in Shanghai, 2004-2005 207
IV Perfume Market Shares in Shanghai, 2004-2005 208
Section II Beijing Cosmetic Market 209
I  Skin Care Cosmetic Market Shares in Beijing, 2004-2005 209
II  Shampoo/Conditioner Market Shares in Beijing, 2004-2005 210
III   Perfume Market Shares in Beijing, 2004-2005 211
IV  Beijing Enhances Supervision and Administration on Cosmetics 212

Chapter 14   an Analysis of Major Foreign Cosmetics Companies 214
Section?French L’Oreal Group 215
?The profile of the French L’Oreal Group 215
?The development process of L’Oreal in China 217
?Brands 218
?The development strategy in China 226
?Management analysis of  Suzhou Beautycos International Co., Ltd from 2002 to 2005 228
Section?Procter & Gamble 229
?The background of the company 229
?The development process of P&G in China 229
?Business scope 231
?The development strategy of P&G in China 235
?Operational characters 237
?Management analysis of Procter & Gamble (Tianjin) Industrial Co., Ltd. from 2003 to 2005 237
Section ?American Amway 238
?The company background 238
?Amway in China 239
ⅢProducts 240
?Development strategy in China 240
?Management analysis of Amway (Guangzhou) Co., Ltd. from 2003 to 2005 242
Section?American AVON 243
?The background of AVON 243
?The development process in China 243
?Business scope 243
?Development strategy in China 245
?Management analysis of AVON (China) Co., Ltd. from 2003 to 2005 246
Section?Japanese Shiseido 247
ⅠThe background of the company 247
?The development process in China 247
?products marketed 248
?The development strategy in China 249
ⅤManagement analysis of Shiseido LiYuan Cosmetics Co., Ltd from 2003 to 2005 250
Section ?nbsp;  Unilever 252
I  Background 252
II  Development in China 253
III  Products 254
IV  Strategy in China 254

Chapter 15 An Analysis of Major China Cosmetics Companies 256
Section?Shanghai Jiahua 256
?The background of the company 256
?Products 256
?Management analysis of Shanghai JaHwa (Haikou) Co., Ltd. from 2003 to 2005 258
Section?nbsp; Beijing dabao Factory 259
ⅠThe background of the company 259
?Products 259
?Management analysis of Beijing Dabao Co., Ltd. from 2003 to 2005 260
Section ?Hubei Cbons Group 261
?the background of the company 261
?Products 262
?Management analysis of Cbons Group from 2003 to 2005 264
Section IV  Olive Cosmetics(Chongqing) Co., Ltd. 265
I  Background 265
II  Products 266
?Management analysis of Olive Cosmetics(Chongqing) Co., Ltd. from 2003 to 2005 267

Chapter 16 Analysis on Chinese Cosmetics Industry Developing Trends 269
Section ?Chinese Cosmetics Industry Developing Trend 269
I. Macro-Economic Environment of Chinese Cosmetics Industry 269
II. Promising Prospects for Chinese Cosmetics Industry 270
III. 2006 Market Size Forecast of Cosmetics Industry 272
Section ?Cosmetics Channel Changes Trend and Response Measures 273
I. Cosmetics Channel Change 273
II. Measures toward Cosmetics Channel Change 274
Section ?Developing Trends and Countermeasures of Middle and Low Class Cosmetics 276
I. Developing Trend of Middle and Low Class Cosmetics 276
II. Strategy of Middle and Low Class Cosmetics Competition 277

Chapter 17 Investment Analysis and Suggestions on Chinese Cosmetic Industry 279
Section ?Analysis on Attractiveness of Chinese Cosmetic Industry 279
I. Analysis on Chinese Cosmetics Market Scale from 2000 to 2004 279
II. Analysis on Per Capita Consumption of Chinese Cosmetics from 2000 to 2004 279
III. Life-Cycle Analysis on Chinese Cosmetic Industry 280
IV. Profit Analysis of Chinese Cosmetic Industry 280
IV. Analysis on Intensive Chinese Cosmetic Market Competition 281
VI. Industry Analysis Conclusion 282
Section ?Selection of Target Consumer Groups in Cosmetic Market 283
I. Analysis through Different Income Levels 283
II. Analysis through different ages 283

Table Of Contents

Table 1   Chinese Gross Domestic Product Changes from 1991 to 2004 5
Table 2  Changes of Per Capita Disposable Income of China's Urban Residents from 1998 to 2004 6
Table 3  Histogram of Per Capita Net Income of Rural Residents from 1998 to 2004 6
Table 4  Chinese Cosmetic Enterprises Gross Sales Income Changes from 2003 to 2005 14
Table 5   Chinese Cosmetic Enterprises Number Changes from 2003 to 2005 16
Table 6  Chinese Cosmetic Enterprises Total Assets Changes from 2003 to 2005 17
Table 7  Chinese Cosmetic Enterprises Gross Sales Income Changes from 2003 to 2005 17
Table 8  Chinese Cosmetic Enterprises Gross Profit Changes from 2003 to 2005 18
Table 9  Major Provinces and Cities Enterprise Number from 2003 to 2005 19
Table 10 2005 Major District Cosmetic Enterprise Number Scale Diagram 20
Table 11  All Provinces and Cities  Cosmetic Industry  Sales Income  List from 2003 to 2005 21
Table 12  2003 Major Provinces and Cities  Cosmetic Industry  Sales Income Scale Diagram 22
Table 13  2004 Major Provinces and Cities Cosmetic Industry Sales Income Scale Diagram 22
Table 14  2005 Major Provinces and Cities Cosmetic Industry Sales Income Scale Diagram 23
Table 15  All Provinces and Cities  Cosmetic Industry Profit List from 2003 to 2005 24
Table 16  2003 Major Provinces and Cities Cosmetic Industry Gross Profit Scale Diagram 25
Table 17  2004 Major Provinces and Cities Cosmetic Industry Gross Profit Scale Diagram 25
Table 18 2005 Major Provinces and Cities Cosmetic Industry Gross Profit Scale Diagram 26
Table 19  On-Scale Cosmetic Enterprises Asset Changes from 2002 to 2005 27
Table 20 Chinese Different Asset Scale Cosmetic Enterprise Number Changes from 2002 to 2005 27
Table 21  Chinese Different Asset Scale Cosmetic Enterprise Number Comparison from 2002 to 2005 28
Table 22 Chinese Different Asset Scales Cosmetic Enterprise Asset Changes from 2002 to 2005 29
Table 23 Chinese Different Asset Scales Cosmetic Enterprise Asset Changes from 2002 to 2005 29
Table 24 Cosmetic Industry Different Places in Competition （on Sales Income ?Enterprises  Sales Income Comparison from 2002 to 2005 30
Table 25 Cosmetic Industry Different Places in Competition （on Sales Income Enterprises Sales Income Scale Diagram from 2003 to 2005 30
Table 26 Cosmetic Industry Different Places in Competition（on Sales Income ?Enterprises Sales Income Proportion from 2002 to 2005 31
Table 27  2005 Cosmetic Industry Different Places in Competition （on Sales Income ?Enterprises  Sales Income Proportion 31
Table 28  Cosmetic Industry Different Places in Competition （on Gross Profit?Enterprises Gross Profit Comparison from 2003 to 2005 32
Table 29  Cosmetic Industry Different Places in Competition （on Gross Profit?Enterprises Gross Profit Scale Diagram from 2003 to 2005 32
Table 30 Cosmetic Industry Different Places in Competition（on Gross Profit）Enterprises Gross Profit Proportion from 2003 to 2005 33
Table 31 2005 Cosmetic Industry Different Places in Competition （on Gross Profit?Enterprises Gross Profit Proportion 33
Table 32  Population Structure, 2004 34
Table 33  Income Growth, 2003-2005 35
Table 34  Skin Care Sales, 2001-2004 36
Table 35 Skin Care Branch Market Sales in Proportion 36
Table 36 Skin Care Sales of Main Sales Channels, 2001-2004 37
Table 37 Face skin care products market segments state from 2001 to 2004 38
Table 38 main state of development channel of face skin care products from 2000 to 2004 38
Table 39 market segments of skin care products for body parts from 2001 to 2004 (sales revenue) 38
Table 40 the main channel development of skin care products for body parts from 2000 to 2004 (sales revenue) 39
Table 41 Eyes category skin care products market segments state from 2000 to 2004 (sales revenue) 39
Table 42 Main development channel state of eyes category skin care products from 2000 to 2004 (Sales revenue ) 40
Table 43 segment states of skin care products of hand category from 2000 to 2004（Sales revenue?nbsp;40
Table 44 Main development channel state of hand category skin care products from 2000 to 2004 (Sales revenue) 41
Table 45 segment states of skin care products of lipstick category from 2001 to 2004（Sales revenue?nbsp;41
Table 46 Main development channel state of lipstick products from 2001 to 2004 (Sales revenue) 42
Table 47 Hair Products Sales in China, 2001-2004 42
Table 48 sales states of shampoo from 2000 to 2004 43
Table 49 segment states of shampoo from 2000 to 2004（Sales revenue?nbsp;44
Table 50  Main development channel state of shampoo market from 2000 to 2002 (Sales revenue) 44
Table 51 sales states of hair tonic from 2000 to 2004 44
Table 52 market segments of hair tonic from 2000 to 2004 (sales revenue) 45
Table 53 Main development channel state of hair tonic from 2000 to 2004 (Sales revenue) 45
Table 54 sales states of hair design products from 2000 to 2004 46
Table 55 market segments of hair design products from 2000 to 2004 (sales revenue) 46
Table 56 Main development channel state of hair design from 2000 to 2004(Sales revenue) 46
Table 57  Make-up Sales in China, 2001-2004 47
Table 58 the proportion of cosmetics using women in four cities(%) 48
Table 59  the proportion of women of different age brackets using skin care products 49
Table 60 Penetrance and TGI in every age bracket of different series of skin care products using 50
Table 61  the relation between ages and cosmetics brands 51
Table 62 using proportion of various kinds skin care products of different age women % 51
Table 63  using state of eye cream in women of different age% 52
Table 64 the relation of consumer income and cosmetics brand choice 53
Table 65 different family women of monthly income, every year average cost at skin care products(Unit:Yuan) 54
Table 66 Consumers?Target for Face Wash in Beijing 59
Table 67 Consumers?Target for Face Wash in Shanghai 59
Table 68 Consumers?Target for Face Wash in Guangzhou 60
Table 69 Consumers?Target for Face Wash in Shenzhen 60
Table 70 Consumers?Target for Face Wash in Chengdu 61
Table 71 Consumers?Target for Face Wash in Chongqing 61
Table 72 Consumers?Target for Face Wash in Wuhan 62
Table 73 Consumers?Target for Face Wash in Xi’an 62
Table 74 Consumers?Target for Face Wash in Shenyang 63
Table 75 Consumers?Target for Face Wash in Nanjing 63
Table 76 Consumers?Target for Face Wash in 10 Cities 64
Table 77 Consumers?Target for Face Wash in 10 Cities 64
Table 78 Consumers?Favorite Effects of Face Wash in Beijing 65
Table 79 Consumers?Favorite Effects of Face Wash in Shanghai 65
Table 80 Consumers?Favorite Effects of Face Wash in Guangzhou 66
Table 81 Consumers?Favorite Effects of Face Wash in Shenzhen 66
Table 82 Consumers?Favorite Effects of Face Wash in Chengdu 67
Table 83 Consumers?Favorite Effects of Face Wash in Chongqing 67
Table 84 Consumers?Favorite Effects of Face Wash in Wuhan 68
Table 85 Consumers?Favorite Effects of Face Wash in Xi’an 68
Table 86 Consumers?Favorite Effects of Face Wash in Shenyang 69
Table 87 Consumers?Favorite Effects of Face Wash in Nanjing 69
Table 88 Consumers?Favorite Effects of Face Wash in 10 Cities 70
Table 89 Consumers?Favorite Effects of Face Wash in 10 Cities 70
Table 90 Mostly Used Face Wash Brands in Beijing 71
Table 91  Mostly Used Face Wash Brands in Shanghai 72
Table 92  Mostly Used Face Wash Brands in Guangzhou 72
Table 93 Mostly Used Face Wash Brands in Shenzhen 73
Table 94 Mostly Used Face Wash Brands in Chengdu 73
Table 95  Mostly Used Face Wash Brands in Chongqing 74
Table 96 Mostly Used Face Wash Brands in Wuhan 74
Table 97 Mostly Used Face Wash Brands in Xi’an 75
Table 98 Mostly Used Face Wash Brands in Shenyang 75
Table 99 Mostly Used Face Wash Brands in Nanjing 76
Table 100  Shampoo Use Frequency Differs in Age in Beijing 76
Table 101  Shampoo Use Frequency Differs in Age in Shanghai 77
Table 102  Shampoo Use Frequency Differs in Age in Guangzhou 77
Table 103  Shampoo Use Frequency Differs in Age in Shenzhen 78
Table 104  Shampoo Use Frequency Differs in Age in Chengdu 78
Table 105  Shampoo Use Frequency Differs in Age in Chongqing 79
Table 106  Shampoo Use Frequency Differs in Age in Wuhan 79
Table 107  Shampoo Use Frequency Differs in Age in Xi’an 80
Table 108  Shampoo Use Frequency Differs in Age in Shenyang 80
Table 109  Shampoo Use Frequency Differs in Age in Nanjing 81
Table 110  Comparing Shampoo Use Frequency Differs in Age 81
Table 111  Ways to Use Shampoo Differ in Age in Beijing 82
Table 112  Ways to Use Shampoo Differ in Age in Shanghai 82
Table 113  Ways to Use Shampoo Differ in Age in Guangzhou 83
Table 114  Ways to Use Shampoo Differ in Age in Shenzhen 83
Table 115  Ways to Use Shampoo Differ in Age in Chengdu 84
Table 116  Ways to Use Shampoo Differ in Age in Chongqing 84
Table 117  Ways to Use Shampoo Differ in Age in Wuhan 85
Table 118  Ways to Use Shampoo Differ in Age in Xi’an 85
Table 119  Ways to Use Shampoo Differ in Age in Shenyang 86
Table 120  Ways to Use Shampoo Differ in Age in Nanjing 86
Table 121  Comparing Ways to Use Shampoo Differing in Age 87
Table 122  Comparing Ways to Use Shampoo Differing in Income In 10 Cities 87
Table 123  Consumers?Target for Shampoo in Beijing 88
Table 124  Consumers?Target for Shampoo in Shanghai 88
Table 125  Consumers?Target for Shampoo in Guangzhou 89
Table 126  Consumers?Target for Shampoo in Shenzhen 89
Table 127  Consumers?Target for Shampoo in Chengdu 90
Table 128  Consumers?Target for Shampoo in Chongqing 90
Table 129  Consumers?Target for Shampoo in Wuhan 91
Table 130  Consumers?Target for Shampoo in Xi’an 91
Table 131  Consumers?Target for Shampoo in Shenyang 92
Table 132  Consumers?Target for Shampoo in Nanjing 92
Table 133  Comparing Factors in Consumers?Target for Shampoo 93
Table 134  Comparing Factors in Consumers?Target for Shampoo In 10 Cities 93
Table 135  Consumers' Favorite Effects of Shampoo in Beijing 94
Table 136  Consumers' Favorite Effects of Shampoo in Shanghai 95
Table 137  Consumers' Favorite Effects of Shampoo in Guangzhou 95
Table 138  Consumers' Favorite Effects of Shampoo in Shenzhen 96
Table 139  Consumers' Favorite Effects of Shampoo in Chengdu 96
Table 140  Consumers' Favorite Effects of Shampoo in Chongqing 97
Table 141  Consumers' Favorite Effects of Shampoo in Wuhan 97
Table 142  Consumers' Favorite Effects of Shampoo in Xi’an 98
Table 143  Consumers' Favorite Effects of Shampoo in Shenyang 98
Table 144  Consumers' Favorite Effects of Shampoo in Nanjing 99
Table 145  Comparing Consumers' Favorite Effects of Shampoo 99
Table 146  Comparing Consumers' Favorite Effects of Shampoo In 10 Cities 100
Table 147  Consumers?Target for Facial Moisturizer in Beijing 101
Table 148  Consumers?Target for Facial Moisturizer in Shanghai 101
Table 149  Consumers?Target for Facial Moisturizer in Guangzhou 102
Table 150  Consumers?Target for Facial Moisturizer in Shenzhen 102
Table 151  Consumers?Target for Facial Moisturizer in Chengdu 103
Table 152  Consumers?Target for Facial Moisturizer in Chongqing 103
Table 153  Consumers?Target for Facial Moisturizer in Wuhan 104
Table 154  Consumers?Target for Facial Moisturizer in Xi’an 104
Table 155 Consumers?Target for Facial Moisturizer in Shenyang 105
Table 156  Consumers?Target for Facial Moisturizer in Nanjing 105
Table 157  Comparing Consumers?Target for Facial Moisturizer in 10 Cities 106
Table 158  Comparing Consumers?Target for Facial Moisturizer in 10 Cities 106
Table 159  Consumers?Favorite Effects of Facial Moisturizer in Beijing 107
Table 160  Consumers?Favorite Effects of Facial Moisturizer in Shanghai 107
Table 161  Consumers?Favorite Effects of Facial Moisturizer in Guangzhou 108
Table 162  Consumers?Favorite Effects of Facial Moisturizer in Shenzhen 108
Table 163  Consumers?Favorite Effects of Facial Moisturizer in Chengdu 109
Table 164  Consumers?Favorite Effects of Facial Moisturizer in Chongqing 109
Table 165  Consumers?Favorite Effects of Facial Moisturizer in Wuhan 110
Table 166  Consumers?Favorite Effects of Facial Moisturizer in Xi’an 110
Table 167  Consumers?Favorite Effects of Facial Moisturizer in Shenyang 111
Table 168  Consumers?Favorite Effects of Facial Moisturizer in Nanjing 111
Table 169  Comparing Consumers?Favorite Effects of Facial Moisturizer In 10 Cities 112
Table 170 Comparing Consumers?Favorite Effects of Facial Moisturizer In 10 Cities 112
Table 171  Mostly Used Facial Moisturizer Brands in Beijing 113
Table 172  Mostly Used Facial Moisturizer Brands in Shanghai 114
Table 173  Mostly Used Facial Moisturizer Brands in Guangzhou 114
Table 174  Mostly Used Facial Moisturizer Brands in Shenzhen 115
Table 175  Mostly Used Facial Moisturizer Brands in Chengdu 115
Table 176  Mostly Used Facial Moisturizer Brands in Chongqing 116
Table 177  Mostly Used Facial Moisturizer Brands in Wuhan 116
Table 178  Mostly Used Facial Moisturizer Brands in Xi’an 117
Table 179  Mostly Used Facial Moisturizer Brands in Shenyang 117
Table 180  Mostly Used Facial Moisturizer Brands in Nanjing 118
Table 181  Female Use Frequency of Lipsticks Differs in Age in Beijing 119
Table 182  Female Use Frequency of Lipsticks Differs in Age in Shanghai 119
Table 183  Female Use Frequency of Lipsticks Differs in Age in Guangzhou 120
Table 184  Female Use Frequency of Lipsticks Differs in Age in Shenzhen 120
Table 185  Female Use Frequency of Lipsticks Differs in Age in Chengdu 121
Table 186  Female Use Frequency of Lipsticks Differs in Age in Chongqing 121
Table 187  Female Use Frequency of Lipsticks Differs in Age in Wuhan 122
Table 188  Female Use Frequency of Lipsticks Differs in Age in Xi’an 122
Table 189  Female Use Frequency of Lipsticks Differs in Age in Shenyang 123
Table 190  Female Use Frequency of Lipsticks Differs in Age in Nanjing 123
Table 191  Comparing Female Use Frequency of Lipsticks Differs in Age in 10 Cities 124
Table 192  Female Use Frequency of Lipsticks Differs in Income in Beijing 125
Table 193  Female Use Frequency of Lipsticks Differs in Income in Shanghai 125
Table 194  Female Use Frequency of Lipsticks Differs in Income in Guangzhou 126
Table 195  Female Use Frequency of Lipsticks Differs in Income in Shenzhen 126
Table 196  Female Use Frequency of Lipsticks Differs in Income in Chengdu 127
Table 197  Female Use Frequency of Lipsticks Differs in Income in Chongqing 127
Table 198  Female Use Frequency of Lipsticks Differs in Income in Wuhan 128
Table 199  Female Use Frequency of Lipsticks Differs in Income in Xi’an 128
Table 200  Female Use Frequency of Lipsticks Differs in Income in Shenyang 129
Table 201  Female Use Frequency of Lipsticks Differs in Income in Nanjing 129
Table 202  Comparing Female Use Frequency of Lipsticks Differs in Income in 10 Cities 130
Table 203  Consumers?Target for Lipsticks in Beijing 130
Table 204  Consumers?Target for Lipsticks in Shanghai 131
Table 205  Consumers?Target for Lipsticks in Guangzhou 131
Table 206  Consumers?Target for Lipsticks in Shenzhen 132
Table 207  Consumers?Target for Lipsticks in Chengdu 132
Table 208  Consumers?Target for Lipsticks in Chongqing 133
Table 209  Consumers?Target for Lipsticks in Wuhan 133
Table 210  Consumers?Target for Lipsticks in Xi’an 134
Table 211  Consumers?Target for Lipsticks in Shenyang 134
Table 212  Consumers?Target for Lipsticks in Nanjing 135
Table 213  Comparing Consumers?Target for Lipsticks in 10 Cities 135
Table 214  Comparing Consumers?Target for Lipsticks in 10 Cities 136
Table 215  Consumers?Favorite Effects of Lipsticks in Beijing 137
Table 216  Consumers?Favorite Effects of Lipsticks in Shanghai 137
Table 217  Consumers?Favorite Effects of Lipsticks in Guangzhou 138
Table 218  Consumers?Favorite Effects of Lipsticks in Shenzhen 138
Table 219  Consumers?Favorite Effects of Lipsticks in Chengdu 139
Table 220  Consumers?Favorite Effects of Lipsticks in Chongqing 139
Table 221  Consumers?Favorite Effects of Lipsticks in Wuhan 140
Table 222  Consumers?Favorite Effects of Lipsticks in Xi’an 140
Table 223  Consumers?Favorite Effects of Lipsticks in Shenyang 141
Table 224  Consumers?Favorite Effects of Lipsticks in Nanjing 141
Table 225  Comparing Consumers?Favorite Effects of Lipsticks in 10 Cities 142
Table 226  Comparing Consumers?Favorite Effects of Lipsticks in 10 Cities 142
Table 227  Mostly Used Lipstick Brands in Beijing 143
Table 228  Mostly Used Lipstick Brands in Shanghai 143
Table 229  Mostly Used Lipstick Brands in Guangzhou 144
Table 230  Mostly Used Lipstick Brands in Shenzhen 144
Table 231  Mostly Used Lipstick Brands in Chengdu 145
Table 232  Mostly Used Lipstick Brands in Chongqing 145
Table 233  Mostly Used Lipstick Brands in Wuhan 146
Table 234  Mostly Used Lipstick Brands in Xi’an 146
Table 235  Mostly Used Lipstick Brands in Shenyang 147
Table 236  Mostly Used Lipstick Brands in Nanjing 147
Table 237 Chinese Cosmetics Import Volume Changes from 2001 to 2004 148
Table 238 Chinese Cosmetics Import Value Changes from 2001 to 2004 149
Table 239  Chinese Cosmetics Import Average Price Changes from 2001 to 2004 149
Table 240  Different Types of Cosmetics Import Volume Changes from 2001 to 2004 150
Table 241 Different Types of Cosmetics Import from 2001 to 2004 151
Table 242 Different Types of Cosmetics Import Value Changes from 2001 to 2004 151
Table 243 Different Types of Cosmetics Import Money Amount Statistics from 2001 to 2004 152
Table 244 2004 Chinese Cosmetics Import Different Types of Trade Mode Amount Scale Diagram 153
Table 245 2004 Chinese Cosmetics Import Different Types of Trade Mode Price Scale Diagram 153
Table 246 2004 Chinese Cosmetics Import Different Types of Trade Mode Amount Price Statistics 154
Table 247 2004 Chinese Cosmetics Import Major Country Proportion 154
Table 248   2004 Chinese Import Cosmetics Statistics from Various Countries and Regions 155
Table 249 Chinese Cosmetics Export Volume Changes from 2001 to 2004 156
Table 250 Chinese Cosmetics Export Value Changes from 2001 to 2004 157
Table 251  Chinese Cosmetics Export Average Price Changes from 2001 to 2004 157
Table 252    from 2001 to 2004 Different Types of Cosmetics Export Amount Changes 158
Table 253 Different Types of Cosmetics Export Volume Statistics from 2001 to 2004 159
Table 254 Different Types of Cosmetics Import Value Changes from 2001 to 2004 159
Table 255 Different Types of Cosmetics Import Value from 2001 to 2004 160
Table 256 2004 Chinese Cosmetics Import Different Types of Trade Mode Amount Scale Diagram 160
Table 257    2004 Chinese Cosmetics Import Different Types of Trade Mode Money Amount Scale Diagram 161
Table 258 2004 Chinese Cosmetics Import Different Types of Trade Mode Volume/Value Statistics 161
Table 259  2004 Chinese Cosmetics Export Major Countries and Regions Amount Scale Diagram 162
Table 260    2004 Chinese Cosmetics Export Major Countries and Regions Money Amount Scale Diagram 162
Table 261 2004 Chinese Cosmetics Export Major Countries and Regions Statistics 163
Table 262 Integrated Market Shares of Main Skin Care Brands, 2004-2005 174
Table 263 Gross Output of Guangdong/Nationwide Main Hair Products Enterprises in 2003 183
Table 264 Integrated market Shares of Main Shampoo/Conditioner Brands, 2004-2005 183
Table 265 Integrated Market Shares of Main Hairdressing Products Brands, 2004-2005 184
Table 266 China Shampoo/Conditioner Market Sales Sum Forecast, 2005-2015 185
Table 267 Main Make-up Brands Integrated Market Shares, 2004-2005 191
Table 268 Main Make-up Brands Market Shares in Shanghai, 2004-2005 206
Table 269 Market Shares of Main Skin Care Brands in Shanghai, 2004-2005 207
Table 270 Main Shampoo/Conditioner Brands Market Shares in Shanghai, 2004-2005 208
Table 271 Main Perfume Brands Market Shares in Shanghai, 2004-2005 209
Table 272 Market Shares of Main Skin Care Cosmetic Brands in Beijing, 2004-2005 210
Table 273 Main Shampoo/Conditioner Brands Market Shares in Beijing, 2004-2005 211
Table 274 Main Perfume Brands Market Shares in Beijing, 2004-2005 212
Table 275 The top 10 famous joint venture cosmetics enterprises in China 215
Table 276  sale revenues of L?Oreal Group during 1999-2004 (US$ 0.1billion) 216
Table 277  profit of L?Oreal Group during 1999-2003 (US$ 0.1billion) 216
Table 278  sale revenues of L?Oreal Group from 1999 to 2004 in China 218
Table 279  Performance of Suzhou Beautycos International Co., Ltd. from 2002 to 2005 228
Table 280  Performance Analysis of Suzhou Beautycos International Co., Ltd. from 2002 to 2005 228
Table 281 the sales revenue and profit by P&G from 2001 to 2004 229
Table 282 companies invested by P&G in China 230
Table 283 Products marketed by P&G in China 231
Table 284 Pantene products series 232
Table 285  Performance of Procter & Gamble (Tianjin) Industrial Co., Ltd. from 2003 to 2005 238
Table 286  Performance Analysis of Procter & Gamble (Tianjin) Industrial Co., Ltd. from 2003  to 2005 238
Table 287 the sales revenues of Amway (China) Co. Limited from 1997 to 2003 239
Table 288 Performance of Amway (Guangzhou) Co., Ltd. from 2003 to 2005 242
Table 289 Performance Analysis of Amway (Guangzhou) Co., Ltd. from 2003 to 2005 243
Table 290 Performance of AVON (China) Co., Ltd. from 2003 to 2005 246
Table 291 Performance Analysis of AVON (China) Co., Ltd. from 2003 to 2005 246
Table 292 The sales revenue in world market and in China from 2000 to 2003 247
Table 293 The sales revenue in China market and in China from 2000 to 2003 248
Table 294 Performance of Shiseido LiYuan Cosmetics Co., Ltd. from 2003 to 2005 251
Table 295 Performance Analysis of Shiseido LiYuan Cosmetics Co., Ltd. from 2003 to 2005 251
Table 296  Unilever Sales, 2002-2005 252
Table 297  Unilever Profits, 2002-2005 252
Table 298  Unilever Cosmetics Series in China 254
Table 299  The sales revenue of Shanghai JaHwa from 1999 to 2005 256
Table 300  Performance of Shanghai JaHwa (Haikou) Co., Ltd. from 2003 to 2005 258
Table 301 Performance Analysis of Shanghai JaHwa (Haikou) Co., Ltd. from 2003 to 2005 258
Table 302  Performance of Beijing Dabao Co., Ltd. from 2003 to 2005 260
Table 303 Performance Analysis of Procter & Gamble (Tianjin) Industrial Co., Ltd. from 2003  to 2005 261
Table 304 Performance of Hubei Cbons Co. Ltd. from 2003 to 2005 264
Table 305 Performance Analysis of Hubei Cbons Co. Ltd. from 2003 to 2005 264
Table 306 Performance of Guangzhou Cbons Fine Chemical Co. Ltd. from 2003 to 2005 265
Table 307 Performance Analysis of Guangzhou Cbons Fine Chemical Co. Ltd. from 2003 to 2005 265
Table 308 Sales Revenue & Profits of Olive Cosmetics Co., Ltd., 2002-2004 266
Table 309  Olive Series 266
Table 310 100-year Hair Care Series 267
Table 311   Sears Series 267
Table 312 Performance of Olive Cosmetics(Chongqing) Co., Ltd. from 2003 to 2005 268
Table 313 Performance Analysis of Olive Cosmetics(Chongqing) Co., Ltd. from 2003 to 2005 268
Table 314   2006 Cosmetics Market Scale Forecast Quasi Add Function 272
Table 315   Chinese Cosmetics Sales Changes from 2000 to 2004 279
Table 316  Chinese Cosmetics Per Capita Consumption Changes from 2002 to 2004 280
Table 318  Chinese Cosmetic Industry Gross Profit and Industrial Average Profit Rate Changes from 2001 to 2004 281
Table 319  Sales Top Four Enterprises Sales Proportion Changes from 2002 to 2005 282